The document discusses the Denison Culture Survey, which assesses organizational culture and has been linked to various performance measures, and how the Corporate Learning Institute (CLI), with over 30 years of experience working with organizations, can help companies utilize the survey to analyze their culture and identify areas for improvement in order to increase performance. CLI provides a suggested roadmap for administering the Denison Culture Survey, analyzing and acting on the results, and evaluating progress through follow up assessments.

1. Prepared by:
Susan Cain, Ed.D.
The Corporate Learning
Institute is a certified
Denison Consulting
Partner
Let CLI Help Build Your Organization into a
Performance Champion using the Denison
Culture Survey

2. About CLI
 Two doctoral level partners, company
founded in 1983.
 Work with top-tier to small
organizations.
 Proven track record-Pfeiffer partner
company, certified in a variety of
assessment tools.

3. Denison Culture Survey History
The Denison Culture Survey is a critical tool developed to help you
look at gaps in your organization’s performance by assessing the
shared assumptions and beliefs of your employees, stakeholders and
others.
Based on over 25 years of research linking organizational culture
and leadership to performance measures such as
 Return on Equity (ROE)
 Customer satisfaction
 Sales growth
 employee satisfaction
 innovation
 quality and other performance measures

4. What is Culture?
• Deeply held beliefs and assumptions
• How people in our organization think
and act, every day
• …“The way things are done around
here.”

5. Adaptability
Pattern..Trends..Market
Translating the
demands of the
business environment
into action
“Are we listening
to the marketplace?”
Mission
Direction..Purpose..Blueprint
Defining a meaningful
long-term direction
for the Company
“Do we know where
we are going?”
Involvement
Commitment ... Ownership …
Responsibility
Building human capability,
ownership, and responsibility
“Are our people aligned
and engaged?“
Consistency
Systems… Structures…
Processes
Defining the values
and systems that are the
basis of a strong culture
“Does our system
create leverage?”
What the Denison Culture Survey Measures:

6. Flexible and Stable
 Flexible
Adaptability + Involvement
A flexible organization has the
capability to change in response to
the environment
 Stable
Mission + Consistency
A stable orientation contributes to an
organization’s capability to remain
focused and predictable over time

7. External Focus and Internal Focus
 External Focus:
Adaptability + Mission
The organization’s focus is
on adapting and changing in
response to the external
environment
 Internal Focus:
Involvement + Consistency
The organization’s focus is
on the dynamics of the
internal integration of
systems, structures, and
processes

8. Culture Links to Performance
Innovation &
Customer
Satisfaction
Stable
Performance
Over Time
Profitability
ROI, ROE
Operating Performance
Quality
Employee Satisfaction
Growth

9. Impact on Performance
Return-on-Assets 4.5%
Sales Growth .1%
Market-to-Book Ratio 3.5
Return-on-Assets 6.3%
Sales Growth 15.1%
Market-to-Book Ratio 4.4
If we compare the 102 firms in the top and bottom 25% based on their overall
average of the 12 indexes, companies with higher culture scores have greater
profitability, sales growth, and market value than those with lower culture scores.
Top 25%Bottom 25%

10. The CLI Suggested Roadmap for Success
Needs Analysis Creation of
Project Plan
Creation of Test
Survey
Review of
Demographic File &
IT Requirements
Communication Plan
Launch of Live
Survey
Monitor Survey
Process
Reporting of
Results
Analyze Results,
Debrief & Action
Plan
Post Action
Review
Evaluate Progress
Or retake Denison

11. CLI is a Denison Partner
 Let us help you develop the best
approach for your company to assess
your culture, manage needed changes
and reassess your gains!
 Susan Cain, Ed.D.
scain@corplearning.com (630) 347-6333