An analysis on the Indian Refrigerator market

1. Refrigerator market in
India

2. AGENDA
 Indian Refrigerator Industry
 Key Players in the industry
 Recent news April 2015
 Manufacturing units
 Growth Determinants
 R & D Centres in India
 Future Milestones

3. Indian Refrigerator Industry
 Refrigerator market is estimated to grow at a CAGR
of 25.7% during 2012-2015.
 Overall growth - 15% by volume YoY
 The size of the refrigerator market is estimated to be
3.5- 4 million units , valued at Rs 50 billion
 The domestic penetration rate of refrigerators is
about 9%.

4.  Two Major Categories :Direct Cool (DC) and Frost
Free (FF) refrigerators.
 Market sales –urban 75%
Rural 25%
34%
29%
24%
13%
Sales
South
North
West
East

5. Key Players in Industrysource: current week .com 2013
 LG -29%
 Samsung -18%
 Videocon- 18%
 Godrej-18%
 Whirlpool -12%
 Others -5%
29%
18%
18%
18%
12%
5% Sales

6. Others includes:
 Electrolux
 Hitachi
 Haier
 Siemens
 Sharp
 Bosch
 Toshiba
 Voltas Refrigerator

7. Recent news - April 2015
 Refrigerators demand up 17 % in 8 months of this year
:GfK
 Godrej sets target to become second largest refrigerator
brand
 LG aims Rs6,000 cr market in refrigeration with 20%
growth
 Indo-US joint statement to cut use of chemical
refrigerants opens door for talks

10. Market size of refrigerators in India from
2007 to 2016 (in million U.S ,dollars)
source : stastista Report 2016
910
1074.15
1182.52
1287.7
1391.29
1488.51
0
200
400
600
800
1000
1200
1400
1600
2011 2012 2013 2014 2015 2016
Market size in million us dollers
Market
size in
million
us
dollers
Linear
(Market
size in
million
us
dollers)

11. Upcoming Investments by Major Players
(USD billion) Source: consumer durables India report 2014
375
208.3
12.5
10.4
8.3
3.1
0 100 200 300 400
LG
Panasonic
Videocon
Haier
Blue star
Whirlpool Investment in USD
LG
Panasonic
Videocon
Haier
Blue star
Whirlpool

12. Manufacturing of refrigeration units in India
1. LG
 Plot No. 51, Surajpur - Kasna Road,Udyog Vihar, Greater
Noida, U.P. India
2. Samsung
 A-1, Noida Phase 2, Noida - 201305, Sector-81
 Plot No P-1, Sipcot Industrial Park Phase 2,
Sriperumbudur, Kanchipuram - 602105,
Sunguvarchatram Post
3. Videocon
 14 Kms Stone Aurangabad-Paithan RoadChitegaon Tq.
Paithan ,Aurangabad : 431105 ,Maharashtra ,India .

13. 4) Godrej
Plot No. A - 40
Phase VIII A, Industrial Area
Mohali 160 059, Punjab
 Shirwal near Pune in Maharashtra.
5. Whirlpool
 28 N.I.T., Faridabad (Haryana)
 A-4 MIDC Rajangaon, Taluka – Shirur, District – Pune
 Village Thirubhuvanai, Pondicherry 605 001
6) Electrolux
 Vigyan Nagar, RICO Industrial Area, Opp. RIICO Office,
Shahjanpur,Alwar District - Rajasthan – India
 Plot No. 28 Khasra No. 293 Industrial Area
Selakul, VikasnagarDehradun - Uttaranchal – India
 Village Chavaj, Via Society Area
Bharuch District - Gujarat – India

14.  Village Majara, Taluka Warora,
Chandrapur District - Maharashtra – India
 Plot No. 1D Udyog Vihar Industrial Area
Gautam Budh Nagar - uttar Pradesh – India
 A-32, Butibori Industrial Area, Village Rulkhiri,
Nagpur. Maharashtra – India
7. Hitachi
 Hitachi Complex, Karan Nagar Kadi
Dist. Mehsana - 382727 Gujarat
8. Haier
 Ranjangoan in Pune district of Maharashtra.
9. Siemens
 130, Pandurang Budhkar Marg,Worli,Mumbai – 400018
10. Sharp
 Gat No. 686/4, Koregaon Bhima
Shirur - 412216
Maharashtra, India

15. 11. Bosch
 Arena House, 2nd Floor Main Building, Plot No.103,
Road No.12, MIDC, Andheri East, Mumbai- 400093
12. Voltas Refrigerator
 Thane Plant,2nd, Pokhran Road,Thane - 400 601
 Dadra Plant ,Shreenath Industrial Estate, C Building
Survey NO.197, Nr. Dadra Check Post Pin – 396230
 Uttarakhand Plant Plot No.1, Sector 8, I.I.E. Pant Nagar
Industrial Area,Dist U.S. Nagar, Rudrapur ,Pin - 263145

16. R & D Centres of Refrigerator companies in India
 LG
 Noida- Plot No. 51, Udyog Vihar Phase-II, Surajpur
Kasna Road, Dist. Gautam Budh Nagar, Noida
 Pune - Plot No. A-5, MIDC Ranjangaon, Tal. Shirur, Pune
 Samsung
 Noida - Greater Noida Expy, Rajpur Khadar, Sector 126,
Noida, Uttar Pradesh 201303
 Bangalore
 Delhi
 Videocon
 . Videocon House, Chavaj Village, Bharuch

17. • Godrej
 Pirojshanagar, Eastern Express Highway, Vikhroli
( East), Mumbai.
 Whirlpool
 29 NIT, Faridabad; (ii) Plot No.A-4, MIDC, Ranjangaon,
Taluk Shirur, Dist. Pune
• Hitachi
 Hitachi Complex, Karan Nagar Kadi, Dist. Mehsana,
Gujarat
• Bosch
 (i) Hosur Road, Adugodi, Bangalore;
 Electronic City, P.O. Naganathapura, Bangalore
• Voltas Refrigerator
 (i) Design Centre, Unit IV, MHBD, 2nd Pokhran Road,
Thane (W)

18.  Research & Development Centre, UPBG, Plot No 2- 5,
Sector – 8, IIE SIDCUL, Pant Nagar, U. S. Nagar,
Rudrapur (Uttarakhand);
 Research & Development Centre EM & RBG,Unit I,
First

19. Future perspectives of the Refrigerator
industry in India
 Whirlpool
Company this year plan to focus on the premium
segment of Home Appliances
 increase in production for more sophisticated
products like 3-door and 4-door refrigerators
• Videocon
company will be focusing on 4K technology
Making variations in designs and making the
product attractive

20.  Godrej
target to become the country's second
largest refrigerator maker
expects to clock around 21% growth in revenue at Rs
2,500 crore this fiscal
• Electrolux
The fridge of the future will be a smart fridge, more
sustainable
• Bosch
increase its availability at point of sales by 50 per
cent from 1,200 to 1,400
Bosch and Siemens to double stores to 60 by 2015

21.  Haier
online factories
e-commerce in transit
• Siemens
Among The Top 3 In India’
shape the distribution strategy well to reach the
number three position in India