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WHAT IS SALES????
Suspecting
Prospecting
Approach (Appointment)
The Needs Assessment
Presentation
Address the Prospect’s Objections
Close the Deal
Ask for Referrals
Prospecting DATA Appointment
Industry
Analysis
SME-NTS
Different Industries
Electrical/Electronics
Authorized Distributors
Market
Players
BlueStar Voltas WiproHavells Schneider
KEY
POINTS
CONSIDE
RED
Industry Analysis: Growth Rate in Indian Economy
H1 H2 Q1 Q2 H1
Agriculture, Forestry & Fishing 4.5 4.9 3.6 3.2 3.5
Industry 1.1 -0.3 4.2 2.2 3.2
Mining & Quarrying -2 -0.8 2.1 1.9 2
Manufacturing 0.1 -1.5 3.5 0.1 1.6
Electrical 5.6 6.1 10.2 8.7 9.5
Construction 2.7 0.7 4.6 4.6 4.7
Services 6.8 6.8 6.8 7.1 6.9
Trade, Hotels, Transport & Comm 2.6 3.4 2.8 3.8 3.3
Financing, Insurance, Real Estate & Business Services 12.5 13.2 10.4 9.5 10
Community, Social & Personal Services 6.8 4.4 9.1 9.6 9.4
GDP at Factor Cost 4.9 4.6 5.7 5.3 5.5
Source: Central Statistics Office (CSO)
Name
2013-2014 2014-2015
Industry Analysis: Electrical/Electronics
• Witnessed 6% growth in first six months of FY 13-14, representing 1.34 Lakh Crore
• 2nd Quarter witnessed a growth of 9.8% in productions
• The rural and urban market of consumer durables has been growing at a rate of around
15 % on an average.
• Consumer Durables Sector continues to be the main stay of the Indian Electronic
Industry contributing about 32% of the total Electronic Hardware production.
• The expected market size of consumer durables in India by 2015 is US$ 12.5 billion.
• The wire and cables market in India comprised of nearly 40% of the electrical industry,
expected to double in size in the next five years.
Industry Analysis: Demand Estimates for Key Segments
(USD Billion) Target 2014 Target 2020
Semiconductor Design 20.0 58.2
Hi-Tech Manufacturing 4.0 22.6
Electronic Components 2.6 3.4
Electronic Manufacturing Services 1.4 2.3
Electronic Systems
IT Systems & Hardware 16.7 54.4
Telecom Products & Equipments 29.5 153.5
Consumer Electronics 8.1 17.8
Others(Industrial, Automotive & Others) 2.7 7.8
Exports 15.0 80.0
Total of all Segments 100 400
Key Points To Crack A Deal:
• Customer’s Need (Requirement)
•Religare’s Product Feasibility (SME-WCTL, LAP, STTF)
•How much we know about their Product/Company
•Religare’s presence in that Market Segment (Tapped Market)
 LG
 Nokia
 Philips
 Samsung
 Sony
 Whirlpool
 Blue Star
 Carrier
 Godrej India
 Hitachi India Limited
 Sharp India Limited
 Tata
 Toshiba India Private
Limited
 Videocon
 Havells
 ABB
 Siemen
 Crompton Greaves
 Bajaj Electricals Ltd
 Schneider Electrical
 Wipro Lighting
 Kelvin Electrical
 Symphony
 Eason Reyrolle
 Alstom
 Onida
 Daikin
 Voltas
 Phil Corporation Ltd
Blue Star:
Blue Star is an airconditioning company with an annual turnover of Rs
2800 crores, a network of 32 offices, 7 modern manufacturing facilities,
over 2000 dealers and around 2500 employees.
Products Category:
• Central Air-conditioning-E
• Room Air Conditioners
• Water Coolers & Bottled Water Dispensers
• Deep Freezers & Chest Coolers
• Cold Storages-E
Distribution Network: (50 Dealers)
• Exclusive Dealers
• Multi-brand Dealers
 1.Airtemp Solutions Pvt Ltd.
 2.Aravind Air Conditioners Sales and
Services Pvt. L
 3.Arostar
 4.Air Waves
 5.Aisumi India Private Limited
 6.Bionics India
 7.Cool Track
 8.CA Engineers Private Ltd
 9.Classic Airconditioning Services
 10.Cryogenics
 11.Flux Controls *
 12.Gagana Airconditioners*
 13.Generic HVAC - Tech Systems Pvt.
Ltd.
 14.GJ HVAC Systems
 15.Green Air Trading Corporation
 16.Indaircon Engineers Pvt Ltd
 17.Infragreen Airconditioning Private
Limited
 18.Intek Solutions
 19.Kooling Zolztions
 20.Magnacool Engineers (P) Ltd
 21.Mannar Business House
 22.Millennium Airconditioning
Refrigeration Services
 23.Pure Water House
 24.Sneha Enterprises
 25.Saipriya Bangalore Agencies Pvt Ltd*
 26.Sri Bhavani Refrigeration
 27.SRS Enterprises

 28.Techni Cool Solutions
 29.Vectra Solutions
 30.VAC Design Engineers (P) Ltd.
 31.Vayucon Systems
 32.Weather Star
 1.ASHOK COMBINES
 2.Brosbel Engineering Pvt. Ltd.
 3.Care Cool Systems
 4.Cool Line
 5.Coolwave Engineers Aircon &
Ventilation Solutions
 6.Dew Point Technologies
 7.Griha Vaibhava Marketing (P)
Ltd.
 8.Kundan Electronics
 9.Kiran Enterprises - Huf
 10.New YBM INC.
 11.Sharanu Airconditioning &
Refrigeration Services
 12.Terra Cool Solutions
 13.Trinity Solutions
 14.Unilet Appliances Private
Limited
 15.Venus Air Conditioning Services
 16.White Line Solutions and
Systems
 17.Yesbee Electronics
 18.Yuvanika Engg

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Strategy_1_Sourcing

  • 2. Suspecting Prospecting Approach (Appointment) The Needs Assessment Presentation Address the Prospect’s Objections Close the Deal Ask for Referrals
  • 5. Industry Analysis: Growth Rate in Indian Economy H1 H2 Q1 Q2 H1 Agriculture, Forestry & Fishing 4.5 4.9 3.6 3.2 3.5 Industry 1.1 -0.3 4.2 2.2 3.2 Mining & Quarrying -2 -0.8 2.1 1.9 2 Manufacturing 0.1 -1.5 3.5 0.1 1.6 Electrical 5.6 6.1 10.2 8.7 9.5 Construction 2.7 0.7 4.6 4.6 4.7 Services 6.8 6.8 6.8 7.1 6.9 Trade, Hotels, Transport & Comm 2.6 3.4 2.8 3.8 3.3 Financing, Insurance, Real Estate & Business Services 12.5 13.2 10.4 9.5 10 Community, Social & Personal Services 6.8 4.4 9.1 9.6 9.4 GDP at Factor Cost 4.9 4.6 5.7 5.3 5.5 Source: Central Statistics Office (CSO) Name 2013-2014 2014-2015
  • 6. Industry Analysis: Electrical/Electronics • Witnessed 6% growth in first six months of FY 13-14, representing 1.34 Lakh Crore • 2nd Quarter witnessed a growth of 9.8% in productions • The rural and urban market of consumer durables has been growing at a rate of around 15 % on an average. • Consumer Durables Sector continues to be the main stay of the Indian Electronic Industry contributing about 32% of the total Electronic Hardware production. • The expected market size of consumer durables in India by 2015 is US$ 12.5 billion. • The wire and cables market in India comprised of nearly 40% of the electrical industry, expected to double in size in the next five years.
  • 7. Industry Analysis: Demand Estimates for Key Segments (USD Billion) Target 2014 Target 2020 Semiconductor Design 20.0 58.2 Hi-Tech Manufacturing 4.0 22.6 Electronic Components 2.6 3.4 Electronic Manufacturing Services 1.4 2.3 Electronic Systems IT Systems & Hardware 16.7 54.4 Telecom Products & Equipments 29.5 153.5 Consumer Electronics 8.1 17.8 Others(Industrial, Automotive & Others) 2.7 7.8 Exports 15.0 80.0 Total of all Segments 100 400
  • 8. Key Points To Crack A Deal: • Customer’s Need (Requirement) •Religare’s Product Feasibility (SME-WCTL, LAP, STTF) •How much we know about their Product/Company •Religare’s presence in that Market Segment (Tapped Market)
  • 9.  LG  Nokia  Philips  Samsung  Sony  Whirlpool  Blue Star  Carrier  Godrej India  Hitachi India Limited  Sharp India Limited  Tata  Toshiba India Private Limited  Videocon  Havells  ABB  Siemen  Crompton Greaves  Bajaj Electricals Ltd  Schneider Electrical  Wipro Lighting  Kelvin Electrical  Symphony  Eason Reyrolle  Alstom  Onida  Daikin  Voltas  Phil Corporation Ltd
  • 10. Blue Star: Blue Star is an airconditioning company with an annual turnover of Rs 2800 crores, a network of 32 offices, 7 modern manufacturing facilities, over 2000 dealers and around 2500 employees. Products Category: • Central Air-conditioning-E • Room Air Conditioners • Water Coolers & Bottled Water Dispensers • Deep Freezers & Chest Coolers • Cold Storages-E Distribution Network: (50 Dealers) • Exclusive Dealers • Multi-brand Dealers
  • 11.  1.Airtemp Solutions Pvt Ltd.  2.Aravind Air Conditioners Sales and Services Pvt. L  3.Arostar  4.Air Waves  5.Aisumi India Private Limited  6.Bionics India  7.Cool Track  8.CA Engineers Private Ltd  9.Classic Airconditioning Services  10.Cryogenics  11.Flux Controls *  12.Gagana Airconditioners*  13.Generic HVAC - Tech Systems Pvt. Ltd.  14.GJ HVAC Systems  15.Green Air Trading Corporation  16.Indaircon Engineers Pvt Ltd  17.Infragreen Airconditioning Private Limited  18.Intek Solutions  19.Kooling Zolztions  20.Magnacool Engineers (P) Ltd  21.Mannar Business House  22.Millennium Airconditioning Refrigeration Services  23.Pure Water House  24.Sneha Enterprises  25.Saipriya Bangalore Agencies Pvt Ltd*  26.Sri Bhavani Refrigeration  27.SRS Enterprises   28.Techni Cool Solutions  29.Vectra Solutions  30.VAC Design Engineers (P) Ltd.  31.Vayucon Systems  32.Weather Star
  • 12.  1.ASHOK COMBINES  2.Brosbel Engineering Pvt. Ltd.  3.Care Cool Systems  4.Cool Line  5.Coolwave Engineers Aircon & Ventilation Solutions  6.Dew Point Technologies  7.Griha Vaibhava Marketing (P) Ltd.  8.Kundan Electronics  9.Kiran Enterprises - Huf  10.New YBM INC.  11.Sharanu Airconditioning & Refrigeration Services  12.Terra Cool Solutions  13.Trinity Solutions  14.Unilet Appliances Private Limited  15.Venus Air Conditioning Services  16.White Line Solutions and Systems  17.Yesbee Electronics  18.Yuvanika Engg