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TWO Wheeler industry in india based on market analysisppt

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two wheeler industry in india

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TWO Wheeler industry in india based on market analysisppt

  1. 1. Indian Two Wheeler Industry – An Overview 1
  2. 2. • Indian Two-Wheeler Industry • Key Players in Industry • Recent News – Feb 2015 • Motorcycles • Scooter Segment & Mopeds • Growth Determinants • Conclusion Agenda 2
  3. 3. • Largest two-wheeler market globally, at a CAGR of 14.9% in sales • Overall growth - 9.8% by volume YoY between Jan-Oct • Revenue estimated about ₹810 billion in 2013-2014 • Three major segments : Motorcycles, Scooters and Mopeds Indian Two-Wheeler Industry 3 12.40% 25.80% 10.70% 0.00% 10.00% 20.00% 30.00% Motorcycle Scooter Moped CAGR Motorcycle Scooter Moped 0 20 40 60 80 2008-09 2013-14 78.7 70.8 2.4 4.4 15.5 24.3 Change in domestic market share Motorcycles Mopeds Scooter
  4. 4. 4 Key Players in Industry
  5. 5. • Hero - new two wheelers in 2015 • Filed 15 patents and registered 77 designs – FY 2013-14 • HMSI, domestic market share of 29% • Bajaj Auto – technology upgrades in Pulsar line-up Recent News – Feb 2015 5
  6. 6. 6 4.8 5.7 6.6 6.8 7.6 8.6 13.7 12.7 13.2 14.9 18.9 24 15.3 14.5 15 14.1 12.8 11.8 17.3 19.1 20.5 19.1 17.9 14.2 49 48 44.8 45.1 42.9 41.3 0 20 40 60 80 100 120 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 (In percent ) Player-wise share in domestic sales – Two Wheeler Other HMSI TVS Motor Bajaj Auto Hero MotoCorp
  7. 7. • Three sub-segments • Economy – (Priced at ₹ 30000-45000) • Executive – (Priced at ₹ 45000-60000) • Premium – (Priced at ₹ 60000 and above) 2014 Data : Motorcycles 7 Sub-segments 2013-2014 2008-2009 Economy 23.4% 28.6% Executive 58.4% 57.2% Premium 18.2% 14.2% Economy Executive Premium Hero MotoCorp– CD Dawn Dlx Hero MotoCorp - Passion Bajaj Auto - Pulsar Bajaj Auto - Platina HMSI – Shine, Dream Series HMSI – Unicorn TVS Motor - Star Bajaj Auto - Discover Yamaha & Royal Enfield – Enfield
  8. 8. • In the year 2014, • HMSI – holding 52.8% share in domestic market • Hero MotoCorp captured 19.2% market share • TVS Motors hold 12.7% market share • Moped sales declines in South India due to weak industrial activity Scooter Segment & Mopeds 8
  9. 9. 9
  10. 10. • Raw material cost have an impact on the operating margins • Increase in Steel and Aluminium price • Intensified competition due to new entrants • Owning R&D centers • Declining demand due to increase in consumer’s salaries Growth Determinants 10
  11. 11. 11 73.7 69.4 73.1 74 73.7 71.6 4 3.7 3.4 3.3 3.7 4 5.1 4.8 4.2 3.5 3.9 4.3 4.9 5 4.3 3.6 4.2 4.6 12.3 17.1 15 15.9 14.7 15.7 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 Trend in Cost Structure Raw Mtrl Cost as % of sales Employee Costs Other Manuf. Exp Selling Exp Operating Margins
  12. 12. 12 12.3 17.1 15 15.9 14.7 15.7 73.7 69.4 73.1 74 73.7 71.6 67 68 69 70 71 72 73 74 75 0 2 4 6 8 10 12 14 16 18 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 Raw Material cost Vs Operating Margins Operating Margins Raw mtrl as % of sales Cost Prediction for 2015 – In percentage (Increase ↑/Decrease ↓) Steel Decrease Aluminium Increase by 5% Plastic Decrease by 4-5% Raw Material Cost Increase by 1%
  13. 13. 13 99.2 98.3 95.8 96.1 94.2 93.6 97.6 96.4 95.4 95.6 95.4 95.787.8 89.8 89 87.4 86.2 85.5 97 96 95 95 94 93 75 80 85 90 95 100 105 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 Trend in Raw Material Localisation Hero MotoCorp Bajaj Auto TVS Motors Industry Indigenisation In percent
  14. 14. Productive capacity Hero Moto Cop - 7.6 million • HMSI - 4.6 M • Bajaj Auto - 5M • TVS Motors - 2.5M • Royal Enfield - 1,50,000
  15. 15. Two Wheeler manufacturing plants in india 1.Hero moto corp I. DHARUHERA (HARYANA) 69 Km. Stone, Delhi-Jaipur Highway II. GURGAON (HARYANA) 37 Km. Stone, Delhi-Jaipur Highway III. NEEMRANA Plot No 101-103, 108 & 109 RIICO Industrial Area, Phase - II Delhi- Jaipur Highway 2. HMSI 1. Manesar Factory Honda Motorcycle & Scooter India Pvt. Ltd. Plot No. 1, Sector 3, IMT Manesar, Distt. Gurgaon 11 Tapukara Factory Plot No. SPL-2(D), 2(E), 2(F), 2(G), Tapukara Industrial Area, Distt. Alwar, Rajasthan
  16. 16. III. Narsapura Factory Plot Nos 109 to 142, KIADB, Narsapura Industrial Area, Karinayakanahalli Village, Kasba Hobli, Malur Taluk, 3. BAJAJ AUTO I. Waluj, Bajaj Nagar, Waluj, Aurangabad 431 136 II. Chakan MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune III. Pant Nagar Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist. Udhamsingh Nagar Uttranchal 4 .TVS I. Hosur TVS Motor Company, Post Box No. 4 Harita,Hosur - 635 109 II. Mysore Post Box No.1, Byathahalli Village, Kadakola Post III. Himachal Pradesh Village Bhatian, Bharatgarh Road,Teh. Nalagarh, Dist. Solan
  17. 17. 5. SUZUKI I. Guragaon Village Kherki Dhaula, Badshahapur, N.H.-8, Link Road, 6.YAMAHA I. Uttar Pradesh India Yamaha Motor Pvt. Ltd. A-3, Ind. Area, Noida-Dadri Road, Surajpur, Gautam Budh Nagar 7 . ROYAL ENFIELD I. Tiruvottiyur High Road,Tiruvottiyur,Chennai - 600 019 II. Oragadam Oragadam near Chennai
  18. 18. 1. HONDA Honda Motorcycle & Scooter India Pvt. Ltd.Plot No. 1, Sector 3 IMT Manesar, Distt. Gurgaon,Haryana 2. HERO MOTO CORP Hero Centre of Global Innovation and Research & Design (R&D)’ at Kukas, near Jaipur in Rajasthan 3. Bajaj Bajaj Auto Ltd., Akurdi, Pune 411035, India 4. SUZUKI R&D centre inside its headquarters in Hamamatsu, JAPAN 5. Mahindra & Mahindra Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwand,pune R & D CENTERS OF TWO WHEELERS IN INDIA
  19. 19. • 6.Royal Enfield Eicher will invest Rs 500 crore in product development and setting up two technology centres in Chennai and UK 7. YAMAHA YMRI, Surajpur in Uttar Pradesh 8. TVS TVS Motor Company, Jayalakshmi Estates V Floor 8, Haddows Road Chennai – 600006
  20. 20. 1.HERO MOTO CORP  STRATEGY- Hero MotoCorp’s key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.  50 mn+ Sales (cumulative sales since inception); world’s fastest two-wheeler company to achieve this 2. HONDA  Additional capacity of 6 lakhs units to be operational before the end of 2016  in the first half of 2016, this expansion will increase HMSI’s overall annual production capacity to 6.4 million units.  “Honda is strengthening its ‘Make in India’ resolve through steady and strategic investments with a long term objective of creating 39% additional capacity within 3.5 years Future Milestones of Two Wheeler Companies
  21. 21. 3. BAJAJ  As a testimony to the Company’s strategy – global presence, sharp brands and variable cost structure, Bajaj Auto improves its operating EBITDA margin from 20.2% in H1 / FY15 to an industry best margin of 21.1% in Q3 / FY15.  Pulsar “ Adventure Sports ” and “ Super Sports ” models will be launched by end of Q4 / FY15  Focus on motor cycles without focusing in scooter segment  dominant" global share in bikes from 10% today to 30% or even 40%, 4. TVS  10 percent share in the fast growing scooter market in India,from five percent,  2015 with our new launches and innovative customers connect programs 5.Royal enfield  with the competition getting intense,india,s oldest motor cycle manufacturing motor cycle company exploring newer segments with the idea of bigger engines and diesel varients  The company is adding more orders each month than dispatches, leading target is 450,000 bikes next year, a big jump from the 78,000 it sold in 2012.  to delivery time of 6-12 months
  22. 22. 6. Mahindra & Mahindra  Mahindra Two wheelers , Paytm tie up to sell bike, scooters online,  Mahindra Two wheelers eyes 500 dealership by FY16 end .  Mahindra 2 Wheelers To Launch 150 CC Motorcycle By 2015 7. SUZUKI  Suzuki Motorcycle India Pvt Ltd (SMIPL) is planning to increase its market presence in India to sell around 1 million (10 lakh) two wheelers by next three years from the last years' sales of four lakh units.
  23. 23. Composition of Input Cost 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2000-01 2001-02 2002-2003 2003-2004 2004-2005 2005-2006 Material Consumed Cost of Capital Services Consumed Emoluments power & Fuel
  24. 24. 24 • Globalization has affected the sector in all segments • Significant contribution to the Indian economy • Challenges posed by global market to be tackled by • Technological advancement • Customer care feedback system • Appropriate marketing strategies Conclusion
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