3. India is an anchor of future growth in the auto industry
4.
5.
6. India is projected to achieve highest annual GDP growth rate of 7.9 per cent
over next 8 years, overtaking its South Asian economic rival China, according to
a Harvard study that said growth in emerging markets will continue to outpace
developed countries.
The Center for International Development (CID) at Harvard University in its
report said “after decades spent trailing the growth of its northern neighbor
and economic rival, India now tops the projections of annual growth rates to
2023”.
India to achieve highest GDP growth over next 8
years: study
9. Few facts about the customer’s requirement
Majority of the customers would like to integrate the marking machines with other
equipments on the line.
The customer is seeking a complete solution from the supplier.
Application study and demonstration of machine is a key to win the businesses.
After sales service support is vital factor in retaining the customer & repeat businesses.
Always, remaining in close touch with the customer is important.Therefore,recruiting
channel partners at strategic location & tie-up with line builders is necessary.
The majority NIS of top three players is been through direct customers and business
through Line/SPM Builders.
Laser marking machines have strong foothold in certain segments of the markets.
Competition benchmarking and customer mapping is important for formulating the
marketing strategy and streamlining the sales efforts.
11. Geography
For easy understanding the geography of entire country, we can divide it in four
regions.
1. West region (Maharashtra,Gujarat,Madhya Pradesh,Goa)
2. North Region (Delhi,Haryana,Uttarakhand,Uttar Pradesh,Rajasthan,Punjab)
3. South Region (Karnataka,Tamilnadu,Andhra Pradesh)
4. East Region (West Bengal, Jharkhand)
17. Key facts related to Geographies
1. West Part of India particularly cities like Pune,Aurangabad,Nashik,Indore,Ahemedabad
are rich in industrial areas.
2. In north region, the industrial areas are highly scattered with good business potential .
3. In South region. the cities like Chennai and Bangalore are rich in industries with many
multinationals having manufacturing set up.
4. In east region, barring from Jamshedpur, the automotive industry is not present.
19. Sales Strategy
Demonstration of Equipment and it’s Repair
•Seeing is the believing,therefore,demonstration of equipment is important
in winning the businesses.
•In marking machine business, machine integration is vital factor.
•Providing prompt after sales service support is a key for establishing the
brand and winning the repeat businesses.
•As the business grows, Automator may think of having own service facility.
•Having own office, demo room and service facility should be viewed as long
term investment plan.
20. Market Segments
Industrial
Markets
MVI MVIC ASC OFR GI LVH ENE
Switchgear
Industries
Professional
Engravers
MVI Motor Vehicle Industry
MVIC Motor Vehicle Industry-Tiers
ASC Aerospace Market
OFR Off Road Industries
GI General Industries
LVH LightVehicle Industries
ENE Energy
•Each region will have his separate list of customers under each customer segments.
•Customer segmentation and targeting is important part of marketing strategy for new entrant.
•Further segmentation at micro level can be repeated from time to time.
21. Marketing Strategy
3 Dimensions Market Share Value Sales New Products
Products
Portable marking
machine
Project Orders with line
builders
Whole basket of New
Products
Geography
New & unexplored
territory
New MTB/SPM’s/Line
Integrators
Transformation cases. Existing and Competition
customers base.
Note: Market share pie chart can be prepared after detail sales data of existing players is available.
22. Prominent Customer List
2 Wheeler Passenger Vehicles HCV/Buses/LCV Construction Equipments Tractors Aerospace Line Builders
Hero Motor Corp Tata Motors Tata Motors Caterpillar John Deere HAL Wooshin
HMSIL Fiat-Chrysler Mahindra & Mahindra JCB Mahindra Godrej & Boyce PARI
Bajaj Auto Ford Daimler Komastu Swaraz Mazda Boeing Titan Industries
Yamaha Motors Mahindra Eicher Motors CNH Industrial TAFE Tractors Tata Advanced Systems Comau
Suzuki Maruti-Suzuki Volvo-Eicher John Deere Punjab Tractors L&T SPM India
TVS Motors Honda Ciel Cars Man Force Trucks Pvt Ltd Hyundai Construction International Tractors
MNS
Automation
Mahindra Two
Wheelers
Mercedez Benz Isuzu Limited Class India Pvt Ltd Standard Tractors Ltd
Royal Enfield Volkswagen Ashok-Leyland Larsern & Toubro Force Motors
Piaggio BMW India Asia Motor Works Dynapac Kobelco
Hyosung Hyundai Motors Jaguar & Land Rover Liebherr Escort Tractors
TVS BMW Toyoto Motors Foton Trucks Leyland-Deere
Polaris Mitsubishi Force Motors
Renault India
Scania Commercial
Vehicles
Nissan Motors Atul Auto Limited
General Motors
Skoda Auto
Audi India
23. Sr.No. Customer Name Location Sr.No. Customer Name Location
1 Tox Pressotechnic Pune 18 Bajaj Auto Ltd.(Electrical) Chakan
2 PARI Pune 19 UCAPL Pune
3 Dran Engineers Pune 20 Foton Trucks Pune
4 Pentagon Assembly Systems Pune 21 Dana Ltd Pune
5 Huscho Hydraulics(Electric) Talegaon 22 FIAPL Pune
6 JCB Ltd. Talegaon 23 ATS Automation Pune
7 ZF Hero Chasis Talegaon 24 VEPL-III Pune
8 ZF Steering Gear (I) Ltd. Nagar Road 25 Valeo
Nagar
Road
9 JDIPL Nagar Road 26
Smr Automotive Systems
India Ltd
Pune
10 Carraro India Limited Nagar Road 27 GKN Driveline Pune
11 Comau Ltd Nagar Road 28 Continental Pune
12 Magneti Marelli Pune 29 CNH-Fiat Pune
13 Faurecia Seating Pune 30 Sany Pune
14 Faurecia Interiors Pune 31
Eaton Industrial Systems Pvt.
Ltd.
Pune
15 Yazaki Pune 32 ZF India Pvt.Ltd. Pune
16 PIPL Abad 33 AAM Supa
17 Bajaj Auto Ltd.(Electrical) Abad 34 Writgen Pune
Customer to be targeted to begin with
24. Sr.No. Customer Names Location Sr.No. Customer Names Location
1 Visteon Pune 33 Indo Schottle Pune
2 Brembo Brake Pune 34 Amtek Auto Nagar Road
3 Super Auto Pune 35 Webasto Pune
4 Jabil Pune 36 ALF Engineering Pvt. Ltd. Pune
5 KFL Pune 37 Mungi Enginners Pune
6 Hyundai Construction Pune 38 Alicon Castalloy Ltd. Pune
7 Tata Autocomp Pune 39 Ashra Consultants Pvt. Ltd. Pune
8 Tata Ficossa Pune 40 Associated Manufacturing Company Pune
9 Varroc Lighting Pune 41
Autocomp Corporation Panse Pvt. Ltd.
Pune
10 Duravalves Pune 42 Banco Products (India) Ltd. Pune
11 L&T Talegaon 43 Delux Bearings Ltd.
Pune-Nagar
Road
12 Subros Ltd Chakan 44 Duroshox Pvt. Ltd.
Pune-Nagar
Road
13 Thermax Ltd. Pune 45 Dyna-K Automotive Stampings Pvt. Ltd. Pune
14 Bajaj Auto Ltd.(Pneumatic) Chakan 46 GKN Sinter Metals Pvt. Ltd. Pune
15 Forbes Marshall Pune 47 Haldex Concentric Pumps (India) Pvt. Ltd. Pune
16 Magna Ltd Chakan 48
Helvoet Rubber & Plastic Technologies (I) Pvt.
Ltd. Pune
17 Harita Fehrerer Nagar Road 49 Hodek Vibration Technologies Pvt. Ltd. Pune
18 Varroc Ltd
Chakan and Nagar
Road 50 HUF India Pvt. Ltd. Pune
19 Endurance Chakan 51 INA Bearings India Pvt. Ltd. Pune
20 Badve Engg Chakan 52 Jaya Hind Industries Ltd. Pune
21
Elringklinger Automotive Components
(India)Pvt.Ltd Nagar Road 53 Kalyani Thermal Systems Ltd. Pune
22 Jbm Ma Automotive Private Ltd Chakan 54 JHS Taigene Electrical Co. Pvt. Ltd. Pune
23 Advik Hi-tech Pvt Ltd Chakan 55 KLT Automotive and Tubular Products Ltd. Pune
24 Dong Kwang Precision India Pvt Ltd Chakan 56 KSPG Automotive India Pvt. Ltd. Pune
25 Motherson Sumi Systems Ltd Pune 57 Litens Automotive India Pvt. Ltd. Pune
26 Flash Electronics (India) Pvt. Ltd Chakan 58 Mahindra Forgings Ltd. Pune
27 Cvg Seating India Pvt. Ltd Pune 59 Mahindra Gears & Transmissions Pvt. Ltd. Pune
28 Airotek Suspension Technologies Pvt Ltd Pune 60 Seinumero Nirman Pvt. Ltd. Pune
29 Fukoku India Pvt Ltd Pune 61 Mahindra Hinoday Industries Ltd. Pune
30 Lumax Cornaglia Auto Technologies Pvt Ltd Pune 62 Simmonds Marshall Ltd. Pune
31 Schrader Duncan Ltd Nagar Road 63 Spaco Technologies (I) Pvt. Ltd. Pune
32 Dongkwang Precision India Pvt Ltd Pune 64 Teksons Pvt. Ltd. Pune
25. Sr.No. Customer Names Location Sr.No. Customer Names Location
1 Cummins Ltd Kothrud 25 Starion India Pvt Ltd Pune-Nagar Road
2 Spicer Ltd Chakan 26 Samson Controls Pvt Ltd Pune-Nagar Road
3 Behr Hella Pune 27 Myung Sung Industrial Co India Ltd Pune
4 GE India Limited Chakan 28 Liebherr Cmctec India Pvt Ltd Pune
5 Hyundai Construction Chakan 29 Mubea Automotive India Pvt Ltd Pune
6 MECC ALTE LTD Nagar Road 30 Multi-Wing India Pvt Ltd Pune-Nagar Road
7 SPM Auto Ltd Nagar Road 31 TACO HENDRICKSON Chakan
8 Whirlpool Ltd Nagar Road 32 Atlas Copco (I) Ltd. Dapodi and Chakan
9 LG Electronics Nagar Road 33 Denso Pune-Nagar Road
10 Haier Electronics Nagar Road 34 Inergy Pune
11 Stromag Ltd. Pune 35 Harman International Pune
12 WIKA Instrument Pune 36 KOEL Pune
13 Iac International Automotive India Pvt Ltd Chakan 35 Lokesh Machine Tools Pune-Nagar Road
14 Watson & Chalin India Pvt Ltd (Hendrickson Group) Chakan 36 Fenix Process Technologies Pvt.Ltd. Pune
15 Maschio Gaspardo India Pvt Ltd Nagar Road 37 Sulzer India Pune-Nagar Road
16 Schindler India Pvt.Ltd Pune 38 Automotive Stampings and Assemblies Ltd. Pune
17 Dmi Draexlmaier Manufacturing India Pvt Ltd Pune 39 Bharat Forge Ltd Pune
18 Allevard Iai Suspensions Pvt Ltd Pune 40 Emitech Emission Control Technologies (I) Pvt. Ltd. Pune
19 Vanaz Ltd Pune 41 Exotech Zanini Industries Pvt. Ltd. Pune
20 Minda Stoneridge Instruments Ltd Chakan 42 Kalra Overseas & Precision Engineering Ltd Pune
21 Yapp Zoom Automotive Systems Pvt Ltd Pune 43 Kores India Ltd. Pune
22 York Transport Equipment (i) Pvt. Ltd. Pune 44 Nelson Global Products India Pvt. Ltd. Pune
23 Minda Valeo Security Systems Pvt Ltd Pune 45 Manas Automotive Systems Ltd. Pune
24 Involute Technologies Pvt Ltd Pune 46 Norma Group Products India Pvt. Ltd. Pune
25 Starion India Pvt Ltd Pune-Nagar Road 47 Pee Aar Exim Pvt. Ltd. Pune
26 Samson Controls Pvt Ltd Pune-Nagar Road 48 Yeshshree Press Comps. Pvt. Ltd.
26. Sr.No. Customer Names Location Sr.No. Customer Names Location
1 Badve Engineering Abad 1 Endress+Hausser Abad
2 Greaves Cotton Abad 2 Aurangabad Electricals Abad
3 Endurance Technologies Abad 3 Bajaj Auto Abad
4 Skoda Auto Abad 4 L&T Nagar
5 Siemens Abad 5 Eaton Nagar
6 Varroc Engineering Abad 6 Crompton Greaves Nagar
7 Crompton Greaves Abad 7 Videocon Abad & Nagar
8 German Tool Room Abad
9 Sanjeev Auto Abad
10 Lombardini Ltd. Abad
11 MACPL Abad
12 Bajaj Anciliaries Abad
13 Dhoot Transmission Pvt. Ltd. Abad
14 Durovalves India Pvt. Ltd. Abad
15 NRB Bearings Abad
16 Rucha Engineers Pvt. Ltd Abad
