The document discusses various topics related to entrepreneurship and business including the importance of understanding customers, focusing on continuous improvement, learning from failures of great innovators like Edison, and creating value for customers like Sam Walton did with Walmart. It also discusses principles for success from nature like how eagles focus relentlessly on their goal and honeybees demonstrate sophisticated engineering in their hives. The overall message is the importance of understanding customer needs, learning from both successes and failures, and creating value through new ideas and innovations.
14. Are you ready to take a unique trip to
the shores of success tides of ….
And the land of fulfillment?
15.
16.
17. To be an Entrepreneur :Believe in your
IDEA that can change your life “Picasso said -
'good artists
copy, great artists
steal' - and we
have always been
shameless about
stealing great
ideas.”
18. After MBA
• If all well then be Manager in corporate
sector
• After 5 Senior product manager
• In 10 marketing manager
• In 25 years might be CEO somewhere.
MBA just provide you
perspective, it doesn’t force you
to work for anybody else
19. • To do anything they believe it can be done.
• We have only one life to live they live in the
way they want
• They are driven to do something that has
never been done before – to creative, they
have a compelling vision, they are
courageous, and they are persistent so
persistent and services that changes the world.
• Create own market and dare to take RISK
• In entrepreneur world company is born, may
die or new company is born out of the ashes;
Prepared to fail and ready to handle, they
bounce back
• Bringing knowledge Alive, Sparking
Imagination, Creating Possibility and Caring
Environment.
What separate entrepreneurs from other
business people?
20. • Hate the Status Quo
• Feel Bad at Making Small Talk
• Unable to Unwind - They can't go to sleep at night
because they can't turn their thoughts off. An idea
may even manifest itself in their dreams. The next
morning they find themselves still consumed with
that idea, distracting them from the job they're
supposed to be doing.
They boil at different degrees.
21. • Bullied in their Youth -
They may have been
heavily criticized, picked on
and even bullied as a child
or teenager. This has
caused them to be driven
to excel and to prove to the
world that they are indeed
a force to be reckoned
with.
22. • Resist Authority - They have a lifelong
record of resisting authority from their
parents, teachers and bosses. They don't
go along with the agreed upon norms of
the group or community they work and
live in.
• Fired from Jobs – You're too creative for
your own good when it comes to working
for others, and you may have some history,
as I do, of losing jobs. Being just a cog in
wheel is very difficult for you because you
want to create something others can be
inspired by and contribute to.
• TOUGH TIMES NEVER LAST, TOUGH
PEOPLE DO
23. The Entrepreneur: A Special Species?
• His own master. What to do not sure but
not to do job for which they are sure.
• take bold decisions whenever
required, without delay.
• set the goal and plan the action and jump
into it
24. Are entrepreneurs born or made?
• It is impossible for any man to
earn 100 core in a year with his
hands alone but he can earn 100
of 100 cores if he can assume the
leadership of thousands of others
and help them add something to
their efficiency and ability to use
their hands
• focus on doing everything the
right way of course, there is no
“right way” to achieve anything.
• There is only one way of
swimming just have to jump into
water.
25. Personality of Entrepreneur
• Their action inspire others
to dream more, learn
more, do more and become
more.
• They are just what they
appear to be. Use their
head, but follow their
heart.
• Know when to work
alone, and when to work
together. Have ability to
build a team of the right
people and not people they
like.
• People see in you what
26. BINDAAS outlook
• There is no way that you will be
economically rewarded lesser for being
an entrepreneur than by taking up a job.
• You don’t need any capital to start even
you can start with zero capital; If you
have capital great.
• Money is a by-product of what your
heart and head want you to do. So if you
follow that, money will follow.
• A job that pays well for duties you don’t
like will not be rewarding in the long
run.
28. Have your
heart in your
business, and
your business
in your heart
• Successful people are not negative even
on the worst of times. They can always
find opportunities even during the most
serious crisis and do not give up.
• Just because something is difficult mean
you shouldn't try, It means you should
try HARDER
• It is not a crime to commit mistake; the
crime is not to learn from the mistake.
• They do not wait for opportunities to
come their way, but they make their
own opportunities in order to become
successful.
29. • What we are today is a result of our
earlier environment 5, 10, 20 years
ago and today’s environment will
decide what you will be
20 years from now.
30. Task and Role
• The tallest oak in the forest is the tallest because no
other trees blocked its sunlight, the soil around it was
deep and rich, no rabbit chewed through its bark and
no lumberjack cut it down. We all know that
successful people come from hardy seeds. But do we
know enough about the sunlight that warmed
them, the soil in which they put down the roots, and
the rabbit and lumberjack they were lucky enough to
avoid?
31. Only knows the language of Business
• A philosopher proud of his knowledge
hired an illiterate to ferry him across a
wide river; While crossing the turbulent
river, the philosopher, unable to restrain
his tongue, constantly lectured to the
boatman about the nature of existence.
‘Have you never studied grammar?’ asked
the philosopher. ‘No,’ said the boatman.
In that case, half your life has been
wasted. The boatman said nothing. Soon
a terrible storm blew up. The boat was
tosses about by the wind.
The boatman learned towards the
philosopher. ‘Have you ever learned to
swim? Asked the boatman. ‘No,’ said the
philosopher. ‘In that case, sir, all your life
is lost, because the boat is sinking.’
32. Value is not something that just exists
waiting for forms to come along and
harvest it. Before value can be plucked
it must be created. Value creation starts
with customers who spend their
money to have their needs satisfied or
services that customers esteem highly
enough to pay for.
How value is created?
33. Common Sense
• Behave with courtesy
• Take exceptional care of your
customers let them know they are
important to us
• Provide superior service and superior
quality as they are paying for it
• Customers are simply always
delighted by the attention
• Market don’t buy product, customers
do, they have to have their cost
right, quality right that have to be
done.
• consider their perception more
important than your superior
knowledge of service or product
• IBM, Dell, Domino’s Pizza: they seen
to live for their customers; they are
all good marketers because they
slavishly put the customers FIRST.
34. The ‘smell’ of customers
• to satisfy customers Stay in touch
and Managing By Wandering
Around.
• listen to them and observe
them, and understood their needs.
• to create new, original, and
compelling value; you find a plenty
left to do.
• Your most unhappy customers are
your greatest source of
learning, knowing customer’s
problem is an opportunity to know
more about product or service.
STAND IN THE CUSTOMER’S SHOES
35. • Less is more, more for less: The key to new
efficiency frontier is to realize that less should be
more for the customers and that as a result the
business will get more for less.
• The investigations of customers value is a never
ending process. Get into the community and find
out what their problems are; that’s the best politics
in business.
• Cross check: ATC 18000 to 15000 come
down, Russian pilot possibly didn’t understood the
instructions result two aircrafts collided with 300
passengers as ATC didn’t cross checked whether the
instructions given to Russian pilot understood or
not.
36. Way to search the market trend
• In a pest control multinational used a simple
research technique to test whether a country
in which the firm did not yet operate was
ready for the firms services.
• Immediately upon landing he would go to eat
at a nearly middle class restaurant. He would
wait for the dining room to fill up before taking
a cockroach from a box in his pocket and
placing it on the floor.
• When the bug had reached the middle of the
room, he would leap up from the table
shrieking. “A cockroach! A cockroach!” then he
would observe how the other restaurant
customers reacted.
• If people said, “so what, its’ just a cockroach”
than that country was not ready for the firm. If
they were horrified, he knew the company was
ready for a new expansion.
37. Principles of the Eagle
Eagles fly alone at high altitude with eagles
only. No other bird can go to the height of the
eagle.
Eagles have strong vision, the ability to focus
on something up to five kilometers away. No
matter what the obstacle, the eagle will not
move his focus from the prey until he grabs it.
Eagles do not eat dead things. They feed
only on fresh prey. Clear of outdated and old
information.
Eagles love the storm. When clouds gather,
the eagles get excited. The eagle uses the
storm's winds to lift it higher. This gives the
eagle an opportunity to glide and rest its
wings.
38. commitment
When a female eagle meets a male and
they want to mate, she flies down to
earth with the male and picks a twig. She
flies back into the air with the male
pursuing her. Once she has reached a
height high enough, fall the twig to the
ground and watches it as it falls. The male
chases after the twig. The faster It
falls, the faster he chases it. He has to
catch it before it falls to the ground. This
goes on for hours, with the height
increasing until the female eagle is
assured that the male eagle has mastered
the art of catching the twig which shows
39. • Eagle builds her nest far above the tops of
the trees in the cliffs, where no man or
animal can reach her young. WHEN THEY
ARE READY TO LEARN FLY PUSH THEM
FROM THE EDGE OF THE ROCKS to make
them fly as Struggle is the strength
40. Hive Sprit
• In size the man is about a hundred million
times than the bee, but in intelligence the
bee is about a hundred million times larger
than the man.
• The basic design of the honeycomb is an
intricate hexagonal structure that slopes at
a precise angle of 130 horizontal. It is an act
of sophisticated civil engineering that
prevents honey from running out of the
hive. Bees also demonstrate the air-
conditioning mechanism implicit in natural
intelligence by crowding this mass is held
constant temperature 35 degree
Celsius, which is necessary for the
secretion of wax.
• Believe the purpose of life is to serve. We
come from nothing, after we die, there is
nothing.
41. • Not everyone who’s on top today got there with
success after success.
• More often were faced numerous obstacles that
forced them to work harder and show more
determination than others.
• failure is just the first step towards success. All fool
can Quit the job when things go wrong, but Masters
do the right things to get the job.
• Just because something is difficult mean you
shouldn’t try, It means you should just try HARDER
43. The so called genius just transformed
the imagination into reality through
their action. Every single person is a
single human organisation:
Comparisons are odious
44. • Sam Walton launched Wal-Mart (world’s
largest retailer) with a focus on customers. His
strength was this: His liked to listen to them
and observe them, and he understood their
needs. Wall – Marts customers valued greater
choice, lower prices, and convenience.
45. • Virgin Atlantic – Richard Branson gave the virgin to his
companies and has always stood out from the crowd
by doing things differently. For example, a tailor service
was offered for a time on its London to Hong Kong
flight. At Virgin Atlantic a response to dissatisfied
customers can range from a letter of apology or a
bottle of champagne to a personal message and free
airline tickets.
46. • Today Toyota is considered as brand number
one in the global automotive industry. It
earned this because the company paid
utmost importance of quality and created a
confidence that the cars manufactured by it
were trouble-free.
47. • Kaizen: continuous improvement once powered
Japan's economy. Japanese manufacturers in the
1950s had a reputation for poor quality, but
through a culture of analytical and systematic
change Japan was able to go from worst to first.
• But what's happened again in Japan? In the past
year Japan's major electronics firms have
abandon continuous improvement with
innovation and have been routinely displaced by
competitors from China, South Korea, and
elsewhere. As Fujio Ando, senior managing
director at Chibagin Asset Management suggests,
"Japan's consumer electronics industry is facing
defeat. "Similarly, Japan's automobile industry
has been plagued by a series of embarrassing
quality problems and recalls, and has lost market
share to companies from South Korea and even
(gasp!) the United States.
48. Law of Nourishment
• All are intelligence enough to create ideas in their mind, but all
can’t find expression in Action!
• More ideas are discarded before they have been fairly tested.
Every living thing which is neither nourished nor used must die.
• All can start a task but only who finish the task is known as so-
called GENIUS.
• Idea of a job data base: jobs those not advertised but people
interested in them: Sanjeev Bikhchandani instead IIT did
graduation from St. Stephen's than IIMA (naukri.com
• Innovative idea of smart classroom in schools on monthly
charges with multi year contract.: Shantanu Prakash (Educomp)
49. An Idea of Edison
To make Bulb
Removed the
Darkness of
Night
• In his early years, teachers told
Edison he was “too stupid to
learn anything.” Work was no
better, as he was fired from his
first two jobs for not being
productive enough. Even as an
inventor, Edison made 1,000
unsuccessful attempts at
inventing the light bulb.
Thomas Edison
50. Walter Hunt
• Walter Hunt invented a machine to spin
flax, a fire engine gong and a stove to
burned hard coal. By inventions, he just did
not have the knack for making money from
them.
• One day in 1849, Walter Hunt wanted to
pay a fifteen dollar debt to a friend. So he
decided to invent something new. From a
piece of brass wire about eight inches
long, coiled at the center and shielded at
one end, he made the first safety pin. He
took out a patent on his invention, sold the
rights to it for four hundred dollars, paid to
spare. Then he watched his latest
brainstorm go on to become a million
dollar money earner for someone else.
51. Michael Dell • Michael Dell first realized that the customer
benefit of face to face interaction with
salespeople was weak. The stores were often
in inconvenient out of town locations and
were usually understaffed by poorly trained
salespeople.
• The low perceived benefits and high costs
caused young student customers like Dell to
feel abused. Initially the target market was
students like Michael dell had been himself
with little money but not particularly
demanding.
• He searched for a better alternative. By
selling direct, he was able to save the 40
percent retail margin with no noticeably loss
in perceived customers benefits.
• Dells initial direct business model addressed
mainly to individual consumers was a very
effective power offer.
52. At Disney land and
Disney world, every
person who comes
on to the set is called
a guest. Isn’t good
services excite us?
• Today Disney rakes in billions from
merchandise, movies and theme
parks around the world, but Walt
Disney himself had a bit of a rough
start. He was fired by a newspaper
editor because, “he lacked
imagination and had no good
ideas.” After that, Disney started a
number of businesses that didn’t
last too long and ended with
bankruptcy and failure. He kept
plugging along, however, and
eventually found a recipe for
success that worked.
Walt Disney:
54. Man of the 20 th Century
• What the Corporate
Houses of Tatas, Birlas
and Dalmiahs achieved
and dominated over a
period of a
century, Dhirubhai
Ambani could achieve
within a short period
with a razor like
sharpness and business
acumen. Dispatch clerk to
business tycoon : Yemen
to mumbai
A STORY OF PENCIL A boy was watching his grandmother write a letter. At one point, he asked: Are you writing a story about what we’ve done? Is it a story about me? His grandmother stopped writing her letter and said to her grandson: I am writing about you, actually, but more important than the words is the pencil I’m using. I hope you will be like this pencil when you grow up. Intrigued, the boy looked at the pencil. It didn’t seem very special. But it’s just like any other pencil, I’ve ever seen! That depends on how you look at things. It has five qualities which, if you manage to hang on to them, will make you a person who is always at peace with the world. First quality: You are capable of great things, but you must never forget that there is a hand guiding your steps. We call that hand God, and He always guides us according to His will. Second quality: now and than, I have to stop writing and use a sharpener. That makes the pencil suffer a little, but afterwards his much sharper. So you, too must learn to bear certain pains and sorrows, because they will make you a better person.Third quality: the pencil always allows us to use an eraser to rub out any mistakes. This means that correcting something we did is not necessarily a bad thing. It helps to keep us on the road to justice. Fourth quality: what really matter in a pencil is not its wooden exterior, but the graphite inside. So always pay attention to what is happening inside you. Finally, the pencil’s fifth quality: it always leaves a mark. In just the same way, you should know that everything you do in life will leave a mark, so try to be conscious of that in your every action.
Never Lose WillpowerThere are times when we are subjected to the ups and downs of life. When things don’t go our way, we tend to feel giving up on everything. The following story reminds us that no matter what, success is always around the corner. We just have to have the patience to wait for it.B & M Team Story Of The Fern And The Bamboo One day, a business owner decided he’d had enough – enough of the unremitting workload, enough of the lack of response, enough of the crushing loneliness. He went into the woods to have one last talk to God, “God,” he said, “can you give me one good reason why I shouldn’t quit?” The answer surprised him: “Look around you. Do you see the fern and the bamboo?” “Yes,” the man replied. “When I planted the fern and the bamboo, I took very good care of them. I gave them both equal amounts of food and water. I gave them sunlight in spring and protected them from the storms in autumn. The fern quickly grew from the earth. Its brilliant fronds soon covered the forest floor. Yet nothing came from the bamboo seed.But I did not quit on the bamboo. In the second year, the fern grew even more splendidly than before but nothing came from the bamboo seed. But I did not quit on the bamboo. In year three there was still nothing from the bamboo seed. But I would not quit. In year four, again, there was nothing from the bamboo seed. Still I would not quit.”“Then in the fifth year a tiny sprout emerged from the earth. Compared to the fern it was seemingly small and insignificant. But day by day the sprout grew. First, a shoot, then a seedling, and finally a cane. Within six months, the bamboo cane had risen to a height of 100 feet. It had spent the five years growing roots. Those roots made it strong and gave it what it needed to survive. I would not give any of my creations a challenge it could not handle.”“Did you know that all this time you have been struggling? You have been growing – growing the roots that you need to produce your fruit. I would not quit on the bamboo. I will not quit on you.”“Don’t compare yourself to others. All of my creations have different purposes, different journeys and different timescales. The bamboo has a different purpose from the fern. Yet they both make the forest beautiful. Your time will come. You will rise high.”