SO EXCITING ME Share Economy and Tourism, where is it present and who is involved?

1. So Exciting Me
Share Economy &
Tourism
Conférence TechnoArk - Sierre
USI
Caroline Sturm
31 janvier 2014
Go!

2. Magic Formula
SO
Share Online
EXCITING Experiment Community
Individual Travel Images
New Generation
ME
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Money Entrepreneur

3. 3 Social Platforms – 1 Network
FACEBOOK
TWITTER
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AIRBNB
2013

4. Internet users who use social networking tools
(in%)
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2013

5. Internet users who use social networking tools
(in%)
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2013

6. USI

7. Global Top 5 by Overnight Visitors Spend
(in%)
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Paris London Bangkok New York Singapore
December 2013

8. Estimated Market Share
MARKET SHARES
Airbnb
72.7%
official rooms
80.0%
94.4%
98.6%
97.7%
27.3%
5.6%
1.4%
2.3%
NEW YORK
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20.0%
PARIS
LONDON
BANGKOK
SINGAPORE
January 2014

9. Hamburg – Spatial distribution Airbnb
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August 2013

10. Hamburg – Spatial distribution Airbnb
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August 2013

11. Airbnb zones
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Airbnb
hotels
August 2013

12. Airbnb zones vs hotel zones
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Airbnb
hotels
August 2013

13. Touristic zones vs residential zones
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Airbnb
hotels
August 2013

14. Venice
15,78 km²
Airbnb apartments 2014 1.338
tourists per year 20 million
tourists per day 60.000
residents in 1950`s 175.000
residents in 2012 58.483
ratio of residents to tourists 1:1
surface
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Venice touristic zones = residential zones

15. Improvements for SO EXCITING ME
Legal Framework
Statistics
Security
Cooperation
Mutual Benefit
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16. Merci Beaucoup!
Contact Caroline Sturm
IRE Istituto Ricerche Economiche
Via Maderno 24
6900 Lugano
Tel:+41 58 666 41 66
caroline.sophie.sturm@usi.ch
www.ire.eco.usi.ch
www.otur.usi.ch
USI