JSW Accounting LinkedIn Workshop February 2015
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JSW Accounting LinkedIn Workshop February 2015 - Stoke-on-Trent
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JSW Accounting LinkedIn Workshop February 2015
- 1. LinkedIn Presentation ! Stoke 16/2/15 ! Helping You To Get Your Return From Your LinkedIn Investment! www.conspicuous-cbm.com
- 2. www.conspicuous-cbm.com ā¢ LinkedIn is a business-oriented & professional social networking service founded in 2002. August 2014 - LinkedIn reports >310 million acquired users in 200 countries. ā¢ "LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today," according to Forbes Magazine. ā¢ Is networking, word-of-mouth, referrals and recommendations important to your business, then LinkedIn is probably an ideal tool for prospecting and connecting for you ie Social Selling ā¢ How can you make LinkedIn work for you for business networking and referral marketing? Follow these DOs & DONTs and see them work for you! Introduction
- 3. www.conspicuous-cbm.com What You Will See ā¢LinkedIn Fun Facts ā¢What is LinkedIn ā¢Building your Proļ¬le ā¢Connecting with People & Companies ā¢Participating in the LinkedIn Community ā¢Prospecting using LinkedIn ā¢Who We Are
- 4. www.conspicuous-cbm.com LinkedIn Fun Facts ā¢ 332M members ā¢ Their user goal is 3 billion registered users ā¢ 107M users are in the USA alone ā¢ 17M+ in UK ā¢ 2 new users join every second ā¢ 1/3 of professionals on planet are on LinkedIn ā¢ Top 5 countries by users USA, India, Brazil, UK and Canada 9M. Top 3 fastest growing countries are Turkey, Colombia and Indonesia ALLYOUR PAST, CURRENT & FUTURE CUSTOMERS IN ONE PLACE
- 5. www.conspicuous-cbm.com LinkedIn Fun Facts ā¢Average time user spends on LinkedIn is >20mins per month ā¢41% of users visit Linkedin via mobile ā¢LinkedIn users spend 26% of their time on LinkedIn using the mobile app ā¢42M unique mobile visitors per month. Up from 29M py (45% increase)
- 6. www.conspicuous-cbm.com LinkedIn Fun Facts ā¢25M LinkedIn proļ¬les are viewed every day ā¢30,000 long form posts are published on Linkedin every week ā¢28Bn Linkedin proļ¬le views in Q3, 2014 ā¢There are now over 1 billion LinkedIn endorsements ā¢2.1 million LinkedIn groups
- 7. www.conspicuous-cbm.com LinkedIn Fun Facts ā¢You can increase your LinkedIn views by 11 times by including a photo ā¢Average number of connections on LinkedIn is 930
- 8. www.conspicuous-cbm.com LinkedIn Fun Facts ā¢39M students and grads on LinkedIn ā¢56% of members are male ā¢44% of members are female ā¢41% of millionaires use LinkedIn ā¢13% of users donāt have a Facebook account ā¢59% of Linkedin users donāt visit Twitter
- 9. www.conspicuous-cbm.com What Is LinkedIn ā¢ Basic functionality of LinkedIn allows users to create proļ¬les and "connections" to each other in an online social network which may represent real-world professional relationships. ā¢ Users can invite anyone (whether a user or not) to become a connection. ā¢ This list of connections can then be used to obtain introductions to the connections of connections (termed 2nd-degree connections) and connections of 2nd-degree connections (termed 3rd-degree connections). ā¢ Users can ļ¬nd jobs, people and business opportunities recommended by someone in one's contact network.
- 10. www.conspicuous-cbm.com What Is LinkedIn ā¢ Employers can list jobs and search for potential candidates. ā¢ Job seekers can review the proļ¬le of hiring managers and discover which of their existing contacts can introduce them. ā¢ Users can post their own photos and view photos of others to aid in identiļ¬cation. ā¢ Users can follow different companies and can receive notiļ¬cations about the new joining and offers available. Users can save (i.e. bookmark) jobs that they would like to apply for.
- 11. www.conspicuous-cbm.com What Is LinkedIn ā¢ Users can "like" and "congratulate" each other's updates and new employments. Users can recommend and endorse their contacts. ā¢ Users can see who has visited their proļ¬le page. ā¢ The "gated-access approach" (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users.
- 14. www.conspicuous-cbm.com Participating in the LinkedIn Community
- 16. www.conspicuous-cbm.com LinkedIn - 5 Minutes Per Day
- 17. www.conspicuous-cbm.com What To Do Next - Your Goals
- 18. Who Am I? www.conspicuous-cbm.com ā¢ Chartered Accountant ā¢ Social Media Addict ā¢ + outside interests... ā¢ Corporate Stooge ā¢ Referral Marketing Specialist
- 19. www.conspicuous-cbm.com ā¢ Recognised social media person - Linked-in,Twitter, Slideshare, Facebook.... ā¢ Daily posting on CCBM website + other original content to share ā¢ Linked-in guru - 25+ published posts (nearly 2100 followers / 2065+ connections) ā¢ 100+ recommendations & hundreds of endorsements ā¢ Most successful RD in BforB history ā¢ Well respected in Staffordshire (& beyond) business community - helped hundreds of new business / start-ups / established businesses ā¢ Friend of other networking gurus Who Am I?
- 20. Contact Us www.conspicuous-cbm.com Phone - 01785 244481 or 07706 171851 Email - stuart@conspicuous-cbm.com Blog - www.conspicuous-cbm.com LinkedIn - uk.linkedin.com/in/stuartwalton/ ! LinkedIn - ConspicuousCBM Facebook - ConspicuousCBM Google+ - Conspicuous CBM ltd Slideshare - Stuart Walton Instagram - Stuart001uk Flickr - BNRMStaffordshire YouTube - Conspicuous CBM ltd Vimeo - ConspicuousCBM Tumblr - ConspicuousCBM Pinterest - ConspicuousCBM Scribd - ConspicuousCBM Twitter - @conspicuouscbm