Schools and not-for-profit youth groups in Tyne and Wear are invited to be inspired, get imaginative and join the herd by being part of the biggest art event ever to take place across the region.

1. Learning Programme Partner:
Join the Parade!
Learning Programme
Elmer ©2018 David McKee. Licensed by Andersen Press.

2. In 2016, over 160 Snowdog sculptures took over the streets, parks and
public spaces of Tyne and Wear. The result was Great North Snowdogs,
the most talked about event of the year and now is the chance for your
school to be part of its follow up trail!
Great North Snowdogs was presented by and raised funds for St Oswald’s
Children’s Hospice in Newcastle. The hospice offers care to young people, children
and babies with incurable conditions from across the North East. The art trail, made
up of sculptures inspired by the much loved Snowdog character, attracted over
600,000 visitors and brought in over £16.5 million to the local economy.
We are delighted to announce that 2019 will see another hospice led trail in Tyne
and Wear featuring an iconic children’s storybook character. Elmer’s Great North
Parade presented by St Oswald’s Children’s Hospice in partnership with Wild in Art
and Andersen Press, will feature over 60 individually designed large Elmer elephants
and dozens of little Elmers to accompany them. The smaller sculptures will be
adopted, designed and painted by schools, nurseries, Brownie and Scouts and other
youth groups from across the region as part of Elmer’s Great North Parade learning
programme. The trail will bring together business and creative sectors with local schools
and communities, showcasing the rich, diverse cultural offering our region has – not
to mention the talent of our young artists of the future! It will become a highlight in
2019’s calendar of events, celebrating all that our wonderful county has to offer.
Have you herd… ELMER is coming!
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3. Elmer’s Great North Parade
Learning Programme
We invite your school, or group to be inspired, get imaginative
and join in with the BIGGEST art event ever to take place across
the region. We are encouraging you to decorate your very own little
Elmer and raise funds for St Oswald’s Children’s Hospice. For 11 weeks
from August – November 2019, the public buildings, venues and
exciting spaces of Tyne and Wear will be a playground for your
beautifully created Elmers – showcasing the wealth of artistic talent
from the young people of the region.
Why Elmer?
Stand out from the herd with Elmer, the ambassador of friendship
and celebrating difference; things we strive to teach children as
they grow up in the modern world. Elmer’s story is one that
resonates with children and families alike: in the end, it’s best to
show your true colours. Elmer’s story also demonstrates that it’s ok
to sometimes want to be part of the herd, to ‘fit in’ but ultimately
people love you for what makes you ‘you’.
There is also a poignant connection to St Oswald’s Hospice, where
we aim to make magical memories and create special moments for
the children and families. As we all know, Elephants never forget, and
even after a loved one has died, our family support team ensure young
people are supported in their grief and equipped to move forward.
GET
INVOLVED!
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4. Simply sign up today and we’ll deliver your very own
Little Elmer Sculpture.
You can then decide as a school or group how you wish to design
and decorate your Elmer. The Elmers will be displayed from August
to November 2019 for all to enjoy. After the event the young Elmers
will be returned to schools and community youth groups to keep forever.
How it works…
Learning programme
official launch
Little Elmers
delivered
Elmers painted Elmers displayed
across Tyne and Wear
Farewell Event Elmers returned
to their schools
Timeline
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May
2018
May
2019
May
- July
2019
August -
November
2019
November
2019
Nov-
December
2019

5. Be inspired by Elmer
How Elmer can enhance your cross curricular
work and bring tons of fun to the classroom.
Elmer remains one of the most iconic and widely
read children’s book series of all time, selling over 8
million copies worldwide since it was first published by
Andersen Press in 1989.
Your Elmer Resource Pack
This guide to the trail will enable your school get the very most out of your
involvement from hints and tips on your choosing your design and painting your
Elmer to classroom guides and lesson plans to deliver key stage appropriate sessions
with suggested resources.
Examples of themes Elmer could help to inspire are:
Literacy, Maths, Social
Science and Creative
Writing
Difference
Diversity
Acceptance
Numeracy
Pattern and sequence
Vocabulary
History and Geography
Farming
Medicine
War
Zoos
Tourism
Habitat and diet
Different cultures
Art and Creativity
Pattern
Colour
Materials
Conservation
Endangered animals
Loss of habitat
Share theoriginal picturebook with
your classes!
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6. As well as your own Elmer, you’ll receive:*
• Elmer ‘adoption’ certificate
• Learning pack linked to curriculum
subjects
• Dedicated project team contact to keep
you up to date
• Free copy of the original Elmer
picture book
• Your school or group’s name on your
statue signage and on the trail website
• Display of your sculpture for 10 weeks
in a location where lots of people will
see it
• Display of your sculpture at the 2 day
farewell event
• Access to Elmer resources e.g. templates
for design competitions poster templates
• Promotion of your trail related events/
competitions/initiatives via trail website
and social media
• 2 briefing/networking events
• A fun ‘reveal’ visit to introduce Elmer
to your children and young people
• 4 free tickets for Farewell Event
• Optional hamper and merchandise to
support your fundraising
• Fundraising packs full of fun ways
to support the trail and St Oswald’s
Children’s Hospice
There are a limited number of
sculptures available. Place your order
soon as we’d hate for you to miss out!
Cost: £650+VAT includes £50 for delivery and pick up
Your little Elmer sculpture is the perfect blank canvas for you to be able to
create a unique piece of art. Elmer will be delivered to you all ready to paint!
*Please see separate overview sheet for more information
Adopt an Elmer!
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CONTACT:
Natalie Santamera
T: 0191 285 0063 ext 2128
E: nataliesantamera@stoswaldsuk.org

7. Meet our Learning
Programme Partner
Elmer’s Great North Parade Learning
Programme is delighted to be supported
by First Class Supply. First Class Supply
is a local, independent supply teaching
agency, working in partnership with
schools across the north east since 2004.
Lesley Robinson, Director of First Class Supply said:
“We are proud that our reputation for delivering exceptional
service, together with our ethos of social and community
responsibility sets us above any other agency.
“It’s very important to First Class Supply to support our local
community. Our Learning Programme Partner sponsorship
of Elmer’s Great North Parade is an exciting opportunity to
contribute to our local schools, their pupils and families as well
as enabling us to support St Oswald’s in their incredible work.”
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What you said
“Girlguiding North Tyneside got involved with the
Snowdog trail as it was a fun event that would raise
the awareness of the hard work that St Oswald’s does
and also raise vital funds. Each group across the county
created a patch to go onto the snow puppy showing what
Girlguiding North Tyneside meant to them. We had some
fantastic patches displaying fun, friendship and adventure.
During the trail, our members discovered new places
around their local area and loved finding our very own
snow puppy WAGGGS which stands for World
Association of Girl Guides and Girl Scouts.
Since the trail ended our Snowdog has been used
as a recruitment tool for Girlguiding North
Tyneside. WAGGGS has visited many offices, fairs
and libraries across the county to encourage people
to come along and join us.”
Joanne Hogg, Girlguiding North Tyneside
The children loved designing their Snowdogs and learning
new skills to decorate them. Being able to see their finished
works of art as part of the trail was a joy and the children
were very proud.
St. Oswald’s is an amazing charity and as a school we
were very happy to support this fundraising campaign.
The project prompted the children to consider the needs
of others and how working together to raise money can
benefit others.
Sandra McAtominey,
Roman Road School, Gateshead

8. Contact
Natalie Santamera
T: 0191 285 0063 ext 2128
E: nataliesantamera@stoswaldsuk.org
St Oswald’s Hospice, Regent Avenue
Newcastle, NE3 1EE
Elmer ©2018 David McKee. Licensed by Andersen Press.
Elmer’s Great
North Parade
Raising funds for
St Oswald’s Children’s Hospice
Learning Programme Partner: