Elmer's great north parade app rewards
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Elmer's great north parade app rewards
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Elmer's great north parade app rewards
- 4. APPMilestones Othertrails10, StOswald’s11! Notinanyparticularorder: - Donate - Shop - 1st largesculptureunlock - All Newcastle - All Sunderland - All Gateshead - All SouthTyneside - All NorthTyneside - 50%oflargeherdunlocked(halfwaythere, keepgoing!) - 100%largeherdunlocked! - All littleherdunlocked.
- 7. APPRewards-agoodplacetostart OBJECTIVES–forexample… • Footfall –howcanrewardsdrivetraffictoyou? • CommunityEngagement–useyourrewardtoencouragetrail supporterstosharephotosonyoursocial media? • CSR–unlockyoursculptureandyou’ll donate£?perunlockto StOswald’s(outofagrandtotal of£?). • Data–you’ll needtoprovideanincentivefortrail supportersto visityourwebsite(forexample)andprovidetheirdatatoyou. What couldthatbe?(Becareful ofcompetitionwordingintheapp)
- 8. 3waysrewardscanwork: 1) Off-appredemption1 - Contentexistson–apponly - Supporterredeemsoffline - Supporterphysicallyshowsmerchant theapptoredeemreward - Wordingontheappdoesn’tchange throughouttrail (thoughyourreward could!) - Merchantcontrolsquantityand monitorsredemption(must monitorandtell usattheend!) APPRewards
- 9. Off-APPRedemption1 Examples: - FREE/Buyacupofcoffeeandgeta freemuffinwhenyoushowusyourapp reward - 241/FREEentry - Get25%discounton…whenyoushow ustheapp - Pickupyourspecial ElmerGreatNorth Paradewristband/SCSmedal… Youcanlimitthis–tothefirstX,000 supporters(ifyouwantto). Ifyoudo, wemust stipulatethisintheappcontent. APPRewards
- 10. 3waysrewardscanwork: 2)Off-appredemption2 - Appsendssupporteroff-apptoredeemreward/findreward, usuallyasponsorwebsiteforexample. - Thisistherewardtypetochooseifyouwanttochangeyour rewardthroughoutthetrail. - Wordingontheappdoesn’tchangethroughouttrail (though, asabove, yourrewardcould!) - Merchantcontrolsquantity/iesandmonitorsredemption(must monitorandtell usattheendplease!) APPRewards
- 11. Off-APPredemption2 Examples: - Visitourwebsitefor/tosee… TODAY’S/THISWEEK’soffers - Visitourwebsitetosignuptoour loyaltyschemeandreceive5,000free loyaltypointsworthxxxifyousignup duringthetrail. Existingmemberscan takeadvantagetoo, whenyoutypein loyaltynumber! Asmentioned, youcanchangeandcontrol thistypeofrewardall throughthetrail. Pleasetell usyourredemptiondatathough! APPRewards
- 12. 3waysrewardscanwork: 2)ON-APPredemption –Appoffersredemptioncode - Youcantell uswhatyouwantthatcode tobeorwecanmakeonupandtell you. - Toredeem, merchantaskssupporterforphonetoenterthecodein totheirdevice. - StOswald’smonitorredemptionand cantell you/publiciseafterthetrail. - Can'tchangerewardthroughouttrail but… canbebottomless! APPRewards
- 13. On-APPredemption Examples: - Canbesimilartothingslike, usecode toredeem-cupofcoffee/muffin, FREE entryetc. Asmentioned, youcan’tchangetheoffer duringthetrail. Wekeepatrackoftheredemption. APPRewards
- 14. The App Some Numbers from other trails… • The Big Sleuth downloads: 10,805 (Snowdogs had 11k) • Total sculpture unlocks: 603,313 • Sculpture with the most unlocks: 6483 unlocks • Sculpture with the least unlocks: 1309 unlocks
- 15. The App Some Numbers from other trails… Of the rewards we can track via the redemption codes, the conversion rate (the % of people redeeming the reward, of those who unlocked it) is between 1% and 7%: Bee in the City, Manchester 2018 • Buzzing Book of Treats (Lowry outlet, directed trail supporters to main reception to pick up the book of treats) 7% conversion rate (number 5,863 of the sculpture to get that unlock the reward) • Free hot drink or children's mocktail (Harvey Nicks) 2% conversion rate (number of unlocks 12,554) • 10% off in Science and Industry Museum Shop 2% conversion rate (number of unlocks 4,682)
- 16. The App Some Numbers from other trails… Of the rewards we can track via the redemption codes, the conversion rate (the % of people redeeming the reward, of those who unlocked it) is between 1% and 7%: The Big Sleuth, Birmingham 2017 • 2 for 1 entry at Thinktank Museum 4% conversion rate (number of unlocks 2,440) • Buy one cocktail and get one free 1% conversion rate (number of unlocks 2,551) • Show reward to get free bear biscuit 6% conversion rate (number of unlocks 1,599)
- 17. The App Congratulations you've unlocked The Royal Exchange Manchester Bee reward! Click here to discover today's special offers at The Royal Exchange Manchester - exclusive to Bee In The City! (changeable Unlocked: 10,815 times Holiday Inn Express, Snowhill (Snowy Bear’s Reward) You’ve earned 500 IHG Reward Club Points to be used towards free hotel stays or great gifts. Don’t worry if you’re not yet a member! Just follow this link to sign up – it’s totally free! https://www.ihg.com/rewardsclub/us/en/join/register If you are an existing member, please call 0121 647 3999 to claim your points. Terms and Conditions apply. Examples of Off-APP Redemption type 2:
- 18. The App London Midland Bear Reward Thanks for visiting one of our four London Midland Bears. You have unlocked a free one day return leisure ticket from Birmingham New Street to either London Euston or Liverpool Lime Street. On your leisure journey you can relax and enjoy Motion - our free on board entertainment and free wifi. To redeem, click here. Terms and Conditions apply. https://www.wmtrains.co.uk/bigsleuthticketredemption (Not indexed by Google) Honey Hunter Reward You found The Honey Hunter! The Honey Hunter likes sweets and if you do too, visit the link to find out more about your "sweet" reward. http://www.pkfcooperparry.com/our-honey-hunter-reward.html (Not indexed by Google) Examples of Off-APP Redemption type 2:
- 19. The App Congratulations, you've unlocked 'Manchester STEM bee'! Have you ever wondered where bees sleep? In a Bee Hotel of course. Our busy bees are essential for putting food on your table and protecting the environment. So bee a friend and help your local bees find shelter after a hard day’s work pollinating plants and crops. It’s easy bee-asy. Just download instructions to make your very own bee hotel here. Unlocked: 5,198 times Build a Bee Hotel with Arup Help protect our Bees by building a Bee Hotel Bees don’t just make honey! They also play a really important role as pollinators. By moving pollen from one part of a plant to another, bees help the plants to reproduce and make the fruits or seeds that we like to eat. In fact, we depend on bees to produce a third of our food: without them we wouldn’t have apples, tomatoes, grapes, strawberries, cashew nuts, coffee or even chocolate! Bees used to do their important work in the countryside, but industrial farming, climate change and loss of habitat has made this harder. This means that more and more bees now live in towns and cities like Manchester. You can help protect our bee population, and our food supply, by building a ‘Bee Hotel’ for bees to nest in. Download instructions to build your own Bee Hotel. Tag a picture of your finished Bee Hotel using the hashtag #STEMBeeHotel on Twitter or Instagram and you will be entered into a Prize Draw to win a pocket habitat, plus some bee-friendly flowers to plant in it. (Competition terms and conditions enclosed.) Examples of Sponsor working with THEMED WEEKS, where sponsor linked with sculpture rather than business. Off-APP Redemption type 2:
- 20. The App Examples – On-APP redemptions 2 for 1 Entry Thinktank, Millennium Point This offer entitles ONE FREE entry to Thinktank, Birmingham Science Museum when accompanied by another person paying the equal or higher admission charge. Terms & Conditions apply. http://www.birminghammuseums.org.uk/thinktank/whats- on/the-big-sleuth Buy one cocktail and enjoy another for free at High Line Redeem your reward with a High Line staff member who will validate your one time code on The Big Sleuth app. Valid at High Line, Resorts World Birmingham between 10/07/17 - 17/09/17. Guests drinking cocktails containing alcohol must be over 18. One reward offer per app code. T&Cs: https://www.resortsworldbirmingham.co.uk/pages/resort- community-rules/
- 21. Whatelse isgoingon? APPRewards–workingtogether Can’tthinkofsomethingsuitableforyourcompany? Moreoptions: 1) Workwitharetailerorhospitality, otherbusinessesnearbyyour sculpture? 2) Providesomethingthatlinksmorewithyoursculpture. (BDOdesignedagameabouttheirsculptureandCO-OPoffereda downloadablephonewallpaperbasedontheirsculpturedesign) 3) Collectivecluestounlockaprize. Couldafewofyouteamupsoyour sculpturerewardsformsomethingbigger?Aclueisunlocked(inany order)persculpturewhichleadstoafinal reward.
- 23. Whatelse isgoingon? APPRewards–nextsteps StOswald’swill sendanAPPnewsletterafterthisevent whichwill include: • Alinktothispresentation. • AformforyoutouploaddetailsofyourAPPreward. DEADLINEDATEforrewarddetails–w/c1st July(2weeks!)