IDpartners

Published, March 2019
This book or any portion thereof may not be
reproduced or used in any manner whatsoever
without the express written permission of
Stevens idé partners B.V.

54
INTRODUCTION
Why Innovate?
Innovation Creates Market Leaders
Research shows that 60-70% of the products that are now successful, are
not older than 3 years. With the modern market demanding an increasingly
shorter time-to-market, manufacturers cannot afford to sit still. There will
always be competition and achieving or maintaining the position of market
leader will require change.
Innovation Requires Attention
Many companies struggle to reserve the time and resources to innovate.
Often this is caused by the daily routine of operational activities, perceived
lack of urgency or a shortage of knowledge, skills or capacity.
No Time to Innovate?
We can help you focus your innovation activities by bringing in additional
capacity, knowledge, experience and specialists. We also offer a fresh
way of thinking, bring in experience from other fields and work with proven
innovation methods and tools to reduce innovation associated risks.
Opportunities for innovation
Innovation topics to achieve a better market position can be: a shorter time-
to-market, a new market introduction, improved technologies, cost-down
and better price-quality ratio, adjusting a better look and feel to technically
sound products and increasing the ease of use or reducing human error.

76
DESIGN FOR INDUSTRY
VALUE ENGINEERING
The main reason for Value Engineering
is to reduce costs and improve product
performance. The goal is a product with
value which fits customer needs seamlessly.
Value engineering is used to find the optimal
way to fulfil product functions.
[More about this service on pages 12-13]
Product Development is all about
choosing the right idea for investment,
to create new or renewed products. To
perform product development we use a
systematic approach covering product
strategy, conceptualization, design,
engineering, prototyping and production.
PRODUCT DEVELOPMENT
Design can make the difference between
your product and your competition, as
functional differences become smaller.
Design contributes to the user experience
of the product: it can communicate
hygiene, safety, and relates to feelings like
recognition and pride.
With UX Design the machine use is
analysed to improve physical and visual
interactions. The usability is related to the
product success. UX Design can deliver a
more efficient machine use.
UX DESIGN FOR INDUSTRY
OUR SERVICES

8
PRODUCT DEVELOPMENT
For new and innovative products
Product development is all about investing time and
money in the most promising ideas. Our systematic
approach ensures dependable quality and consists of
the following phases:
• Strategy | redesign or innovation, market analysis,
competitors, user experience, project planning &
budget, exploitation of intellectual property and list of
requirements with product specifications.
• Concept development | product structure breakdown,
patent research, ideas/concepts for mechanical,
electrical and software solutions, initial material and
manufacturing method selection.
• Design & Styling | development of client-specific
design cues, portfolio design, checking design on
safety, usability, functionality, cost price targets and
ease of manufacturing.
• Engineering | 3D-CAD engineering, design of
mechanical, structural and electrical components,
calculations & simulations and manufacturing
drawings.
• Prototyping | rapid prototyping, rapid manufacturing,
prototype assembly, testing and design optimisation.
• Production | supplier selection, on-site support
during production start-up, market introduction,
project evaluation and documentation support.
9
PRODUCT DEVELOPMENT

10
Machines and products with convincing designs sell
better.
In today’s market design is no longer optional. As
functional differences between products become
smaller, good design has become essential in gaining
the competitive advantage.
Design plays a large role in defining the user
experience of a product. The exterior of a product can
be used to improve usability, but can be also used to
communicate product qualities such as hygiene and
safety. Even feelings of pride or recognition can be
induced.
Using our systematic design approach, products are
created in several clearly defined phases, resulting
in client specific designs that suit your company and
market.
With our strategic partners we can also produce
machine coverings for prototypes and small series.
11
DESIGN FOR INDUSTRY
For better looking machines and products

1312
UX-DESIGN FOR INDUSTRY
User Experience Design (UX Design) focuses on improving
the physical as well as the visual interactions with the machine
or product. Good UX Design can be crucial for a product’s
success.
This is especially true for markets in which UX Design has
become common, such as consumer products and websites.
Shown on the right is an infographic of our process of user
experience design.
UX DESIGN FOR INDUSTRY
Improving usability of machines and products
What can User Experience Design do for you?
UX Design can be employed to achieve various goals:
• More efficient use of products or machinery
• Reducing training costs
• Improve operator conditions
• Reduce human error and downtime.

14
For better products and machines
Value Engineering allows you to develop better
products. Products that contain only those
features that are required by the customer.
This is the real value of the product, and the
one that the customer is willing to pay for.
Value Engineering is used during the (re-)
design of a product in order to optimize the
relation between features and cost price.
Value Engineering is active on multiple levels
(functional, structural and detailed) allowing
for either a cost price reduction or an increase
in value.
Areas such as design & styling and user
experience are also covered in the Value
Engineering process.
Result:
• Products without unnecessary features
(cost price reduction);
• Products with added value (tailored to the
customer’s wishes).
15
VALUE ENGINEERING

1918
HEAVY DUTY
IDpartners coached the value engineering
process during the development of a new
generation industrial hose pumps.
We developed the corporate design
and product design of the entire pump family
as well.
These pumps are often used in industrial
settings, such as mining, water treatment
facilities and breweries.
The hose pumps are compact and service
friendly.
Client: Watson Marlow Bredel B.V.
HOSE PUMP

2120
HEAVY DUTY
PVE Piling & Vibro Equipment (Dieseko Group)
develops and manufactures vibratory hammers
with power packs for foundation work.
For the newly developed vibratory hammer,
Dieseko wanted an innovative styling to match
the new technical layout in which serviceability
was greatly improved.
The new design combines PVE’s innovative
character with a robust appeal that lets
Dieseko stand out from the crowd.
Client: Dieseko Group B.V.
VIBRATORY HAMMER

IF Design Award Winner
Hitec power PRO2700
HEAVY DUTY
Hitec’s Power PRO2700 is the first of the
company’s new line of Continuous Power
Supplies. The new design marks a significant
change from open to fully enclosed systems.
This allows noise levels to be reduced whilst
maintaining serviceability and small footprint.
The resulting design highlights the machines
most important component, the centrally
located generator. The orange arrows also
double up as dynamic status indicators,
pulsating in standby mode and fully lighting
up during power production. This cleverly
links the aesthetics with the machine’s core
functionality.
Client: Hitec Power Protection B.V.
23
CONTINUOUS POWER SUPPLY
22

24
INDUSTRY
Surface One is the first thermal spray coating
machine, designed to enhance the properties
of surfaces.
IDpartners has designed the machine housing,
the User Interface and created animations.The
new user interface can be customized to the
user role and can be operated intuitively, even
by color-blind users.Operators are guided
step by step through setup and operation of
the coating process thus avoiding errors that
could result in rework and reducing training
requirements.
The overall design has been rewarded with a
Red Dot Design Award and an IDEA Award.
Client: Oerlikon Metco
PLASMA COATING MACHINE
25

26
INDUSTRY
Horstmann’s Boxmaker is an intelligent
packaging system that can automatically
cut boxes to size. The self-adjusting cutting
blades greatly reduce set-up time and
therefore increase productivity.
The design and styling of the machine focuses
on the dynamic character of the machine and
places special importance on the in- and
outputs of the machine itself.
Even though Horstmann’s branding can be
clearly recognised, the Boxmaker still has its
own unique identity. The integrated status
lights and interface panels are examples of
the many details that give the machine a
high-end look and feel.
Client: Horstmann Maschinenbau GmbH
27
PACKAGING MACHINE

28
INDUSTRY
Initially wanting to reduce production time
in their own factory, cutting tool specialist
Alesa AG developed a machine capable of
combining both the cutting and chamfering
steps involved in the production of circular
saws.
With the Denta Combi 160, Alesa AG now
presents a grinding machine for producing
circular saws and is thereby expanding its
range of activity.
The initial prototype had the desired functional
performance, however lacked in overall
appeal. As a proud Swiss company, the
design had to communicate precision and
quality. The resulting design is reserved and
timeless, yet innovative for its market.
Client: Alesa AG
TEETH GRINDING MACHINE
29

3130
SELECTIVE LASER MELTING MACHINE
INDUSTRY
SLM offers solutions for 3D objects from finest
metal powders – the selective laser melting
process produces homogenous metal objects
directly from 3D CAD data by selectively melt-
ing fine layers of metal powder with a laser
beam.
The SLM®280 - Selective Laser Melting
machine provides a 280 x 280 x 365 mm
process chamber and patented multi-beam
laser technology optimized for production.
During the build process up to two chamber
lasers, the optimum amount for mid-range
machines, expose the build field via a 3D scan
optic.
IDpartners has developed the design,
construction and the protoype of the covering
for the SLM280.
Client: SLM Solutions

32 33
INDUSTRY
That design & styling should automatically
result in expensive products is a common
prejudgement and can be avoided.
Often it is the disengagement between design
and engineering that is at fault, with ultimately
the product design taking the blame. Or the
design is simply modified to the point that
cost price targets are met, but the design no
longer has any resemblance to the original
concept.
However, luckily not all companies are willing
take that route. Voortman Steel Machinery was
extremely fond of its new product design and
required a solution that would not sacrifice the
design in order to achieve its cost price targets.
Using a combination of Value Engineering and
Design & Styling, IDpartners was able to develop
a new covering that combined the unique styling
elements of the original covering but at a cost
price that was acceptable for Voortman.
Client: Voortman Steel Machinery B.V.
MACHINE COVERING

34
AGRICULTURE
The MTT is an electrically powered ‘tractor’
that can use various agricultural tools,
including ploughs, seeding machines etc.
The wide track minimizes soil compaction.
Client: Multi Tool Trac B.V.
35
HYBRID TRACTOR

36
AGRICULTURE
The new heat exchanger is highly
efficient and has been fitted with a robust
stainless steel cover that has been
designed to optimize air flow.
The Thermorizer TR75 is used in barns
and greenhouses.
Client: Elster Kromschröder GmbH
HEATER
37

3938
AGRICULTURE
The Votex Maximus is a side flail mower
for the demanding professional user.
The Maximus is distinguished by its solid
construction and excellent cutting quality.
It is the large capacity, broad usability and
minimal maintenance demand that make this
machine so popular with professional users.
Client: Votex BV
SIDE FLAIL MOWER

4140
FOOD INDUSTRY
FTNON’s new onion peeler is all about yield,
hygiene and usability. For the design of the
covering simply adding a shell was not enough.
The original tube frame was replaced by a sheet
metal frame and by combining parts and features
the machine is now easier to set up and clean.
These qualities are also communicated in the
styling of the machine. The integrated design with
its clear cut lines provides FTNON with a machine
that is clearly as innovative on the outside as it is
technically on the inside.
Client: FTNON Horst B.V.
ONION PEELER

42
FOOD INDUSTRY
Machines designed to vacuum seal food
products such as cheese or meat are generally
made according to the dimensions of the
product it needs to seal.
Because Repak’s new line of deep draw
packaging machines is fully modular, one
machine can now seal a number of different
products.
Together with corporate design, this smarter
construction has led to substantial cost
price reductions. The outcome is a machine
that clearly distinguishes itself from its
competition.
Client: Repak B.V.
43
PACKAGING MACHINE

44 45
FOOD INDUSTRY
The Stork Food & Dairy Systems Blow
Moulder produces bottles in a large
range of shapes and sizes.
The moulds are easily changed to
accommodate a different container
design. The innovative bottle designs
can make your product stand out and
lead to a stronger brand position.
This also applies to the production
machinery itself. Despite being
continuously developed and upgraded,
the appearance of the original Blow
Moulder had not significantly changed.
However, with the new Blow Moulder,
Stork Food & Dairy Systems has been
able to match the performance to a
corresponding design.
The machine has a no-nonsense and
purposeful look-and-feel, with its clean
lines and simple shapes concealing the
complexity inside.
Client: Stork Food & Dairy Systems B.V.
BLOW MOULDER

4746
FOOD INDUSTRY
This new baguette cutter responds to the
increasing demand from the consumer for
freshly cut baguette. Unique and appealing
design with 2 functions in 1 machine, cutting
and packaging. The machine cuts the bread
and collects the slices in a plastic bag, all in
20 seconds. The packaging process is more
hygienic because the slices are not touched
after cutting.
The technical development and the design of
the machine have been realized by IDpartners.
Client: ABO Broodsnijmachines
BAGUETTE CUTTING MACHINE

48
MEDICAL & CARE
Redprot®, developed by A.E.R.O. medi, is a
colouring for proteins and is suitable for pollen.
When pollen are visible through colouring, they can
be determined and counted, allowing a possible
hay fever message to be compiled. Manually
processing pollen is substantially more time-
consuming.
IDpartners developed a microscope for A.E.R.O.
medi that can automatically process 10 samples.
The device focuses automatically and makes
images of the samples. Specific software then
assesses the image and creates an automatic
report. This report is then used by weather services
to send out a hay fever message.
We worked together closely with eXScience GmbH,
who were responsible for developing the software.
In the future, this device can also be used to
assess other samples.
Client: A.E.R.O. Medi B.V.
MICROSCOPE ANALYSIS SYSTEM
49

5150
MEDICAL & CARE
New range of patient lifts for Human Care
Nederland.
The newly designed patient lifts use a
modular sub frame that is shared between
3 different types of lifts. By standardising
many of the lift’s components it was possible
to significantly reduce assembly times and
minimize part quantities.
One of the new features is the stand-alone
functionality of the lifts.
With its state-of-the-art battery and power
management system, the lift’s operating time
has been greatly extended. With its lightweight
battery the lift is also easy to manoeuvre.
The design and styling of the lift was also
upgraded to match the technical changes and
to create an integral product portfolio.
The result is a competent and recognisable
family of professional patient lifts.
Client: Tilcentrum B.V.
PATIENT LIFTS

52
MEDICAL & CARE
We have used Value Engineering to develop a
new compact cotton wool punching machine,
designed to punch and package cotton wool
pads for cosmetic use.
The internal transport of fleece used for
punching and packaging has been kept as
short as possible. The outcome is a compact
and modular machine with a reduced cost
price.
We also have used corporate design to
develop a new design.
Client: VMI Group
COTTON PAD PUNCHING MACHINE
53

5554
MEDICAL & CARE
Wanting to reduce queues and make picking
up medicine more convenient for customers,
one of the leading Dutch pharmacies decided
to develop an automated medicine dispenser.
The system is based on an industrial spec
Kuka robot surrounded by a two-level storage
space. The exterior which was developed
by IDpartners, combines an interior finish
commonly found in residential applications
with an robust industrial construction suitable
for intensive use.
Client: Medsen Apotheken B.V.
MEDICINE DISPENSER

5958
INDUSTRY
An automated guided vehicle (AGV)
module with an integrated robot system.
This AGV contributes to logistical side
of process automation. The OTTO
analyses the environment with its
sensors and makes real-time decisions
such as modifying its route based on
production parameters. IDpartners
has developed the design of the robot
module so that it matches the OTTO
1500 base vehicle.
Realised concept for Romias B.V.
AGV ROBOT CONTROLLER

6160
INDUSTRY
Hard turning can produce high quality and
high precision parts, but only if the equipment
rigidity and performance are up to scratch.
This future concept was designed for a Dutch
company specialized in high-end hard turning
machines. The idea behind the design was to
find a way to visualize hardness and integrate
it with a modern high-end machine enclosure.
Concept
HARD TURNING MACHINE

6362
INDUSTRY
This concept of a futuristic CNC-lathe
features various smart detail solutions.
An example for that is the detachable
user interface, suited for right and left
handed operators alike. It works with
augmented reality to gather real-time
updates about tool status, production
progress and maintenance information.
With the detachable screen the operator
is also cabable to tweak various
process parameters while he is working
at the machines core to set it up for
production.
Concept
CNC LATHE

6564
LAMINATION COATING LINE
INDUSTRY
This concept study was carried out for
a coating line used for lamination and
label printing with the goal of creating
an unified look and feel between the
various process stages and modules.
By repeating simple styling elements
development and manufacturing costs
can be kept low whilst maximizing the
visual impact of the design.
Concept

66 67
Transportation
The majority of forklift trucks looks
cumbersome and heavy. The advantage
of this is that it implies stability,
something that is essential for use.
Although manoeuverability and speed
are less obvious, they should be no less
important for potential customers. The
goal of our concept study was to create
a forklift truck design that combines
stability with manoeuverability and
speed.
Concept
FORKLIFT TRUCK

6968
Transportation
Unhappy with the childish look nearly all
sweeping machines end up with, our goal was
to create a design that would combine clean
hygienic body lines with a purposeful look.
This would prove that is it possible to
manufacture good looking sweeping machine
that can be taken seriously despite their less
than ideal proportions.
Concept
SWEEPING MACHINE
69

7170
SWEEPING MACHINE
Transportation
Unhappy with the childish look nearly
all sweeping machines end up with, our
goal was to create a design that would
combine clean hygienic body lines with
a purposeful look.
This would prove that is it possible to
manufacture good looking sweeping
machine that can be taken seriously
despite their less than ideal proportions.
Concept

Stevens idé partners BV
Capitool 52
7521 PL Enschede (NL)
+31 (0)53 4301701
info@idepartners.nl
www.idepartners.nl

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