2. With steadily growing supply of average, faceless pro-
ducts increase customers´disorientation. Often the custom-
er takes a decision in favour of price.
Many producer exclusively rely on styling of their pro-
ducts and thereby they miss the opportunity of a real ad-
vantage in competition through strong design. Because
design is much more than styling!
You might already know...
Good design combines technical conditions of manu-
facturing, requirements of Marketing and needs of custo-
mers to an individual and functional as well as economical
successful product.
Realising the necessity of Design rises the degree of
innovation and ensures longterm quality and commercial
success of the product.
“Quality is safeguarded against any crisis.”
Wolfgang Beinert
Ifyouwouldknow...
out of norm, 2014
3. Design describes a process with an objective to abstract
the complexity of products and systems to simplify every-
bodys life by greater efficiency and effectiveness, esthe-
tics and more entertainment. Regarding to the principles
of company product design manifests itself visually and
experiencable to a distinctive identity.
Design is an unspoken promise of a company / product
to its customer.
Who is able to realise the opportunity of strategical De-
sign and takes this competitive advantage, will not only
increase in sales but also rewarded with strong customer
loyality.
What you need to know...
“A company won´t become a corporate
personality by make up. If the most valuable
capital of the company is gone - its credibility
and reliability - make up won´t help anymore.”
Kurt Weidemann
An esthetic but arbitrary design causes the exact
opposite. The identity becomes blurred and the product
is replaceable. A strong Corporate Identity demands an
appropriate product language and consistent Corporate
Design.
out of norm, 2014
4. Authenticity
A well thought, authentical product design does not hide
anything, convinces right away and creates confidence.
“A really good product shows itself,
how it is.
Otl Aicher
It´s worth taking a look into the future: Who has an imag-
ine TODAY, what about the product value TOMORROW,
is able to make target-oriented decisions. Therefore no
energy is getting lost, the decisions are more economically
and will be successful.
“... Ideas are not responsible for,
how humans handle them.”
Werner Heisenberg
Some novelties tail because the customer can not see
any innovation. Other new products are based on solid
technical innovations but customers need is not regarded.
An innovative product can only be successful, if there is
an added value for customers.
Innovation
out of norm, 2014
5. The strategical Design Process unites business goals and
technical implementation. But each product development
starts with stepping into users´perspective.
Out Of Norm is strategic Design
out of norm, 2014
6. Identity
Good products are defined by a personal nature!
Design as strategical function communicates corpo-
rate values and potentials by an appropriate product
language.
“Design is supposed to make
products speaking.”
Dieter Rams
We intuitively recognize, if a product mirrors High Tech or
Nostalgia, emotion or sobriety, lightness or austerity.
The product language is a clear differentiator in the glo-
bal market. The recognition value leads customers within a
variety of products. In this way identification of customers
with producer will be sustainably supported.
out of norm, 2014
7. Numerous studies confirm, that often users have pro-
blems to express their needs in a concrete way. Often they
already resigned themselves with insufficient usability. They
are not aware of their own requirements. Clients´ require-
ments may be defined by special analytical methods. The
result helps to focus concrete issues which may be solved
by ergonomic design.
Companies, which relies on intuitive usability, reduce
incorrect operations of products by customers. During
the growing customer satisfaction failure rate, repairs and
retours are decreasing simultaneousely. Economical long-
term advantages for customer and producer will be cre-
ated.
“Humans doesn´t need to learn to under-
stand technology.
Technology is supposed to speak human
language”
Anonymus
Function
out of norm, 2014
8. An early consideration of manufacturing tech-
nology reduces costs and risks equally. Smooth co-
operation between Marketing, Design, Construc-
tion and Manufacturing results in sustainable and
long-lasting products.
ManufacturingTechnology
“Who always thinks about costs too
late, will ruin the company.
Who always thinks about costs in the
early stage, kills creativity.”
Philip Rosenthal
out of norm, 2014
9. Service
product design of consumption- and investment goods
volume modell
design modell
3D-construction
coordination of projects
design of exhibition stand
Corporate Design
Graphic Design of print media
Focus
Industrial measurement technology
high-precision-instruments
chromatography (LC, GC)
nuclear magnetic resonance instruments(NMR, MRI)
laser-spectrometry
medical field
oximetry
ventilation devices
audio technology
high-end-mikrophones
professional acoustic technology
consumption goods
lifestyle-products
telecommunications
white goods
interior design
furniture
corporate design
logo
print media
packaging
About Out Of Norm
“Out of Norm” is a design agency which was
founded in 2012 by Stefanie Naiser. Long lasting ex-
periences in cooperating with numerous renowned
national and international companies are the base
of Out of Norm.
The developments include high tech investment
goods as well as consumption goods, which were
implemented in cooperation with companies.
Out of Norm warrents quality by integration of
specialists. This interconnected system delivers per-
fect coordinated Design. That is the reason for pro-
fessionel, smooth and on-time implementation of
projects.
out of norm, 2014
