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Sivaraman Velmurugan
INDUSTRIAL DESIGN [ID]:
PRODUCT:
PRODUCT - Any device or system that is designed and produced f
or use by a customer
CUSTOMER - Person who ultimat...
FOUR TYPES OF DEVELOPMENT PROJECTS:
1. Derivative projects center on incremental product enhancements, in
cremental proces...
WHAT IS DESIGN?
• Has been defined as “the synthesis of technology and human
needs into manufacturable products.”
• In pra...
WHY STUDY THE DESIGN PROCESS?
• Continuous need for new, cost effective, high quality products.
• Today’s products are com...
MEASUREMENT OF THE DESIGN PROCESS:
• Product Quality – How good is the product?
• Product Cost – What is the manufacturing...
MEASURES OF THE DESIGN:
Sivaraman Velmurugan 72017-02-14
Quality
Time
Cost
CONTRIBUTIONS OF DESIGN TO THE NEW
PRODUCTS PROCESS
Sivaraman Velmurugan 82017-02-14
RANGE OF LEADING DESIGN APPLICATIONS
Sivaraman Velmurugan 92017-02-14
Purpose of Design
Aesthetics
Ergonomics
Function
Man...
PRODUCT ARCHITECTURE:
Sivaraman Velmurugan 102017-02-14
• The process by which a customer need is developed into a product...
PRODUCT ARCHITECTURE &
PRODUCT PLATFORMS:
Sivaraman Velmurugan 112017-02-14
• Product architecture development is related ...
PROTOTYPE DEVELOPMENT:
Sivaraman Velmurugan 122017-02-14
• Comprehensive Prototype: complete, fully-functioning, full-size...
IMPROVING THE INTERFACES IN THE DESIGN
PROCESS:
Sivaraman Velmurugan 132017-02-14
• Co-location
• Digital co-location
• Gl...
COMPUTER AIDED DESIGN (CAD):
Sivaraman Velmurugan 142017-02-14
• Greatly accelerates the design step and allows assessment...
SOME OF THE USES OF CAD IN AUTOMOTIVE
INDUSTRY
Sivaraman Velmurugan 152017-02-14
• Determining fit of subassemblies: does ...
DESIGN & DEVELOPMENT TEAM:
Sivaraman Velmurugan 162017-02-14
• Marketing
• Design
• Mechanical
• Electrical
• Software
• I...
INDUSTRIAL DESIGN:
2017-02-14 Sivaraman Velmurugan 17
ID
Industrial Design (ID) is the professional service of creating pr
oducts and systems that optimize function, value and
...
ID
Industrial designers develop products and systems through
collection analysis and synthesis of data guided by the speci...
How They Do It...
Sivaraman Velmurugan 202017-02-14
INDUSTRIAL DESIGN:
IDEA SKETCH
Employed at a personal level to quickly externalize thoughts
using simple line-work. Also known as thumbnail, ...
STUDY SKETCH
Used to investigate appearance, proportion and scale in
greater detail than an Idea Sketch. Often supported b...
REFERENTIAL SKETCH
Used to record images of products, objects, living creatures
of any relevant observations for future re...
MEMORY SKETCH
Helps expand thoughts during the design process using mind
maps, notes and annotations.
Sivaraman Velmurugan...
CODED SKETCH
Informal coded representation that categorises information
to demonstrate an underlying principle or scheme.
...
INFORMATION SKETCH
Quickly and effectively communicates features through the
use of annotation and supporting graphics. Al...
SKETCH RENDERING
Clearly defined proposal produced by controlled sketching an
d use of colour / tone to enhance detail and...
PRESCRIPTIVE SKETCH
Informal sketch for the exploration of technical details such
as mechanisms, manufacturing, materials ...
SCENARIO & STORYBOARD
Describes interactions between user and product, sometimes
in an appropriate context.
Sivaraman Velm...
SCENARIO & STORYBOARD
Defines the product, proposals as a third angle orthographic
projection with precise line and colour...
LAYOUT RENDERING
Contains a high level of realism to fully define product
appearance as a perspective view. Particularly u...
PRESENTATION RENDERING
Schematic representation of the operating principle of
relationship between components. Also knows ...
PERSPECTIVE DRAWING
Descriptive three-quarter view produced using a perspective
drawing technique. Created using line only...
GEN. ARRANGEMENT DRAWING
Exterior view all components using line only and with sufficie
nt detail to produce an Appearance...
DETAIL DRAWING
Contains detail of components for the manufacturing
product. Also known as Technical, Production or
Constru...
TECHNICAL ILLUSTRATION
Communicates technical detail with a high degree of realism
that is sometimes supported with symbol...
SKETCH MODEL
Informal, relatively low definition 3D model that captures as
the key characteristics of form. Also known as ...
DESIGN DEVELOPMENT MODEL
Simple mock-up used to explore and visualize the
relationships between components, cavities, inte...
FUNCTIONAL MODEL
Captures the key functional features and underlying
operating principles. Has limited or no association w...
OPERATIONAL MODEL
Communicates how the product is used with the potential
ergonomic evaluation.
Sivaraman Velmurugan 40201...
APPEARANCE MODEL
Accurate physical representation of product appearance.
Also known as a Block Model as it tends not to co...
ASSEMBLY MODEL
Enables the evaluation and development of the methods and
tools required to assemble products components.
S...
PRODUCTION MODEL
Used to evaluate and develop the location and fit a of
individual components and sub-assemblies.
Sivarama...
SERVICE MODEL
Supports the development and demonstration of how a
product is serviced and maintained.
Sivaraman Velmurugan...
EXPERIMENTAL PROTOTYPE
Refined prototype that accurately models physical
components to enable the collection of performanc...
ALPHA PROTOTYPE
Bring together key elements of appearance and functions for
the first time. Uses of simulates production m...
BETA PROTOTYPE
A refined evolution of an Alpha Prototype used to evaluate
ongoing design changes in preparation for the fi...
SYSTEMS PROTOTYPE
Integrates components specified for the production item
without consideration of the appearance. used to...
FINAL HARDWARE PROTOTYPE
Developed from the system Prototype as a final
representation of the product's functional element...
OFF-TOOL COMPONENT
Product using the tooling and materials intended for
production to enable the evaluation of material pr...
APPEARANCE PROTOTYPE
Highly detailed representation that combines functionality
with exact product appearance. Uses or sim...
PRE-PRODUCTION PROTOTYPE
Final prototype produced using production components.
Manufactures in small volumes for testing p...
Sivaraman Velmurugan 532017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
Sivaraman Velmurugan 542017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
What IT IS.
Sivaraman Velmurugan 552017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
What IT IS.
What IT IS Not.
Sivaraman Velmurugan 562017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
What IT IS.
What IT IS Not.
Sivaraman Velmurugan 572017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
What IT IS.
What IT IS Not.
Sivaraman Velmurugan 582017-02-14
INDUSTRIAL DESIGN:
DO
Sivaraman Velmurugan 592017-02-14
INDUSTRIAL DESIGN:
DO
YOU
Sivaraman Velmurugan 602017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
Sivaraman Velmurugan 612017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
Sivaraman Velmurugan 622017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
Sivaraman Velmurugan 632017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
Sivaraman Velmurugan 642017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
?
Sivaraman Velmurugan 652017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
?
Sivaraman Velmurugan 662017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
?
Sivaraman Velmurugan 672017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
?
Sivaraman Velmurugan 682017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
?
Sivaraman Velmurugan 692017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
?
Sivaraman Velmurugan 702017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
?
Sivaraman Velmurugan 712017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
?
Sivaraman Velmurugan 722017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
.
Sivaraman Velmurugan 732017-02-14
INDUSTRIAL DESIGN:
DO
YOU
KNOW
WHAT
INDUSTRIAL DEIGN
IS
.
Sivaraman Velmurugan 742017-02-14
INDUSTRIAL DESIGN:
LOOK AROUND YOU.
Sivaraman Velmurugan 752017-02-14
INDUSTRIAL DESIGN:
THIS ROOM
Sivaraman Velmurugan 762017-02-14
INDUSTRIAL DESIGN:
THIS PRESENTATION
Sivaraman Velmurugan 772017-02-14
INDUSTRIAL DESIGN:
YOUR PHONE
Sivaraman Velmurugan 782017-02-14
INDUSTRIAL DESIGN:
YOUR PEN
Sivaraman Velmurugan 792017-02-14
INDUSTRIAL DESIGN:
COMPUTERS
Sivaraman Velmurugan 802017-02-14
INDUSTRIAL DESIGN:
PACKAGING
Sivaraman Velmurugan 812017-02-14
INDUSTRIAL DESIGN:
FURNITURE
Sivaraman Velmurugan 822017-02-14
INDUSTRIAL DESIGN:
VEHICLES
Sivaraman Velmurugan 832017-02-14
INDUSTRIAL DESIGN:
+
Sivaraman Velmurugan 842017-02-14
INDUSTRIAL DESIGN:
MORE
Sivaraman Velmurugan 852017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
EVERYWHERE.
Sivaraman Velmurugan 862017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
EVERYWHERE.
[AND NOWHERE]
Sivaraman Velmurugan 872017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
Sivaraman Velmurugan 882017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
UBIQUITOUS.
Sivaraman Velmurugan 892017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
EVERYTHING.
Sivaraman Velmurugan 902017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
EVERYTHING.
[ALMOST]
Sivaraman Velmurugan 912017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS NOT
EVERYTHING.
Sivaraman Velmurugan 922017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS NOT
EVERYTHING.
[BUT AFFECTS EVEYTHING]
Sivaraman Velmurugan 932017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS NOT
EVERYTHING.
[BUT AFFECTS EVEYTHING]
Sivaraman Velmurugan 942017-02-14
PAINTING
Sivaraman Velmurugan 952017-02-14
INDUSTRIAL DESIGN:
SCULPTURE
Sivaraman Velmurugan 962017-02-14
INDUSTRIAL DESIGN:
DANCE
Sivaraman Velmurugan 972017-02-14
INDUSTRIAL DESIGN:
THEATER
Sivaraman Velmurugan 982017-02-14
INDUSTRIAL DESIGN:
MUSIC
Sivaraman Velmurugan 992017-02-14
INDUSTRIAL DESIGN:
FILM
Sivaraman Velmurugan 1002017-02-14
INDUSTRIAL DESIGN:
BUSINESS
Sivaraman Velmurugan 1012017-02-14
INDUSTRIAL DESIGN:
SCIENCE
Sivaraman Velmurugan 1022017-02-14
INDUSTRIAL DESIGN:
HEALTHCARE
Sivaraman Velmurugan 1032017-02-14
INDUSTRIAL DESIGN:
MILIATRY
Sivaraman Velmurugan 1042017-02-14
INDUSTRIAL DESIGN:
POLITICS
Sivaraman Velmurugan 1052017-02-14
INDUSTRIAL DESIGN:
AGRICULTURE
Sivaraman Velmurugan 1062017-02-14
INDUSTRIAL DESIGN:
ENERGY
Sivaraman Velmurugan 1072017-02-14
INDUSTRIAL DESIGN:
+
Sivaraman Velmurugan 1082017-02-14
INDUSTRIAL DESIGN:
NATURE
Sivaraman Velmurugan 1092017-02-14
INDUSTRIAL DESIGN:
IS THAT EVERYTHING?
Sivaraman Velmurugan 1102017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
Sivaraman Velmurugan 1112017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
ASKING QUESTION.
[ABOUT EVEYTHING]
Sivaraman Velmurugan 1122017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
SEEING OPPURTUNITY.
[FOR IMPROVEMENT]
Sivaraman Velmurugan 1132017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
CRITICAL THINKING.
[WAHT IF? WHY NOT?]
Sivaraman Velmurugan 1142017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
SOLVING PROBLEMS.
[PROVIDE ANSWERS]
Sivaraman Velmurugan 1152017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
REWRITING BRIEF.
[CHANGE IS GOOD]
Sivaraman Velmurugan 1162017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
BEING RESOURCEFUL.
[KNOW WHO / WHERE?]
Sivaraman Velmurugan 1172017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
MATERIALS.
[WHAT IT IS?]
Sivaraman Velmurugan 1182017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
PROCESS.
[HOW IT’S MADE?]
Sivaraman Velmurugan 1192017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
A PROTOTYE.
[NEVER FINISHED]
Sivaraman Velmurugan 1202017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
MAKING LIFE BETTER.
[QUALITY / QUANTITY]
Sivaraman Velmurugan 1212017-02-14
INDUSTRIAL DESIGN:
MAKING LIFE BETTER.
Sivaraman Velmurugan 1222017-02-14
INDUSTRIAL DESIGN:
IS
MAKING LIFE BETTER.
Sivaraman Velmurugan 1232017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
MAKING LIFE BETTER.
Sivaraman Velmurugan 1242017-02-14
INDUSTRIAL DESIGN:
IS
IMPORTANT!
Sivaraman Velmurugan 1252017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
IMPORTANT!
Sivaraman Velmurugan 1262017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
IS
POWERFUL!
Sivaraman Velmurugan 1272017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
Sivaraman Velmurugan 1282017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
BEHAVIOUR.
Sivaraman Velmurugan 1292017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
CULTURE.
Sivaraman Velmurugan 1302017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
SOCIETY.
Sivaraman Velmurugan 1312017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
LIFE.
Sivaraman Velmurugan 1322017-02-14
INDUSTRIAL DESIGN:
LIFE.
Sivaraman Velmurugan 1332017-02-14
INDUSTRIAL DESIGN:
LIFE.
Sivaraman Velmurugan 1342017-02-14
INDUSTRIAL DESIGN:
CHANGES
LIFE.
Sivaraman Velmurugan 1352017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
LIFE.
Sivaraman Velmurugan 1362017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
LIFE.
Sivaraman Velmurugan 1372017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
LIFE.
Sivaraman Velmurugan 1382017-02-14
INDUSTRIAL DESIGN:
INDUSTRIAL DESIGN:
CHANGES
LIFE.
Sivaraman Velmurugan 1392017-02-14
INDUSTRIAL DESIGN:
:
Sivaraman Velmurugan 1402017-02-14
INDUSTRIAL DESIGN:
;
Sivaraman Velmurugan 1412017-02-14
INDUSTRIAL DESIGN:
;]
Sivaraman Velmurugan 1422017-02-14
INDUSTRIAL DESIGN:
;]
THANK YOU!
Sivaraman Velmurugan 1432017-02-14
INDUSTRIAL DESIGN:
;]
THANK YOU!
SOURCES:-
Dr. Mark Evans, Loughborough Design School, UK, with support from IDSA
What is ...
INDUSTRIAL DESIGN:
Sivaraman Velmurugan 1452017-02-14
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Industrial design

Industrial Design (ID) is the professional service of creating products and systems that optimize function, value and appearance for the mutual benefit of user and manufacturer.

Industrial designers develop products and systems through collection analysis and synthesis of data guided by the special requirements of their client and manufacturer. They prepare clear and concise recommendations through drawings, models and descriptions. Industrial designers improve as well as create, and they often work within multi-disciplinary groups that include management, marketing, engineering and manufacturing specialists.

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Industrial design

  1. 1. Sivaraman Velmurugan INDUSTRIAL DESIGN [ID]:
  2. 2. PRODUCT: PRODUCT - Any device or system that is designed and produced f or use by a customer CUSTOMER - Person who ultimately buys the product • Another person in your company who may use the device you design • Think broadly about who the customer is (who does the product affect) • Chief objective of product design - Satisfying the customer(s) Sivaraman Velmurugan 22017-02-14
  3. 3. FOUR TYPES OF DEVELOPMENT PROJECTS: 1. Derivative projects center on incremental product enhancements, in cremental process improvements, or incremental changes on both dimensions. 2. Platform projects create the design and components that are shared by a set of products. 3. Breakthrough projects establish new core products and new core processes that differ fundamentally from previous generations. 4. Research and development is the creation of knowledge concerning new materials and technologies that eventually leads to commercial development. Sivaraman Velmurugan 32017-02-14
  4. 4. WHAT IS DESIGN? • Has been defined as “the synthesis of technology and human needs into manufacturable products.” • In practice, design can mean many things, ranging from styling to e rgonomics to setting final product specifications. • Design has been successfully used in a variety of ways to help achieve new product objectives. • One thing it is not: “prettying up” a product that is about to manufactured! Sivaraman Velmurugan 42017-02-14
  5. 5. WHY STUDY THE DESIGN PROCESS? • Continuous need for new, cost effective, high quality products. • Today’s products are complex and require a team of people with different backgrounds to take an idea from concept to market. • ~85% of problems with new products not working as intended, taking too long to bring to market, or costing too much are the result of a poor design process. Sivaraman Velmurugan 52017-02-14
  6. 6. MEASUREMENT OF THE DESIGN PROCESS: • Product Quality – How good is the product? • Product Cost – What is the manufacturing cost? • Development Time – How quickly was the product developed? • Development Cost – How much was spent to develop the product? • Development Capability – Can the team be better able to develop future products? Sivaraman Velmurugan 62017-02-14
  7. 7. MEASURES OF THE DESIGN: Sivaraman Velmurugan 72017-02-14 Quality Time Cost
  8. 8. CONTRIBUTIONS OF DESIGN TO THE NEW PRODUCTS PROCESS Sivaraman Velmurugan 82017-02-14
  9. 9. RANGE OF LEADING DESIGN APPLICATIONS Sivaraman Velmurugan 92017-02-14 Purpose of Design Aesthetics Ergonomics Function Manufacturability Servicing Disassembly Item Being Designed Goods Services Architecture Graphic arts Offices Packages
  10. 10. PRODUCT ARCHITECTURE: Sivaraman Velmurugan 102017-02-14 • The process by which a customer need is developed into a product design. • Solid architecture improves speed to market, and reduces the cost of changing the product once it is in production. • Product components are combined into “chunks,” functional elements are assigned to the chunks, and the chunks are interrelated with each other.
  11. 11. PRODUCT ARCHITECTURE & PRODUCT PLATFORMS: Sivaraman Velmurugan 112017-02-14 • Product architecture development is related to establishing a product platform. • If chunks or modules can be replaced easily within the product architecture, “derivative products” can be made from the same basic platform as technology, market tastes, or manufacturing skills change. • Examples:200 versions of the Sony Walkman from four platforms.
  12. 12. PROTOTYPE DEVELOPMENT: Sivaraman Velmurugan 122017-02-14 • Comprehensive Prototype: complete, fully-functioning, full-size product ready to be examined by customers. • Focused Prototype: not fully functioning or developed, but design ed to examine a limited number of performance attributes or features. – Examples: a crude, working prototype of an electric bicycle; a foam or wood bicycle to determine customers reactions to the proposed shape and form.
  13. 13. IMPROVING THE INTERFACES IN THE DESIGN PROCESS: Sivaraman Velmurugan 132017-02-14 • Co-location • Digital co-location • Global teams • Produceability engineer • Upstream partnering with vendors
  14. 14. COMPUTER AIDED DESIGN (CAD): Sivaraman Velmurugan 142017-02-14 • Greatly accelerates the design step and allows assessment of multiple possible designs without building expensive prototypes. • Design for Manufacturability (DFM): search for ways to minimize manufacturing costs. • Design for Assembly (DFA): search for ways to ease assembly and manufacture. • Rational for DFM: A seemingly trivial detail in design phase might have huge manufacturing cost consequences later on!
  15. 15. SOME OF THE USES OF CAD IN AUTOMOTIVE INDUSTRY Sivaraman Velmurugan 152017-02-14 • Determining fit of subassemblies: does the radio/CD player protrude too far into the engine area? • Facilitating “decking” of cars (attaching the powertrain to the upper body): do all the pieces fit together perfectly? • Crashworthiness: can we modify any aspects of the car’s design to improve its ability to protect the passengers in a crash?
  16. 16. DESIGN & DEVELOPMENT TEAM: Sivaraman Velmurugan 162017-02-14 • Marketing • Design • Mechanical • Electrical • Software • Industrial • Manufacturing • Operations • Warehouse • Supply Chain
  17. 17. INDUSTRIAL DESIGN: 2017-02-14 Sivaraman Velmurugan 17
  18. 18. ID Industrial Design (ID) is the professional service of creating pr oducts and systems that optimize function, value and appearance for the mutual benefit of user and manufacturer. Sivaraman Velmurugan 182017-02-14 INDUSTRIAL DESIGN:
  19. 19. ID Industrial designers develop products and systems through collection analysis and synthesis of data guided by the special requirements of their client and manufacturer. They prepare clear and concise recommendations through drawings, models and descriptions. Industrial designers improve as well as create, and they often work within multi-disciplinary groups that include management, marketing, engineering and manufacturing specialists. Sivaraman Velmurugan 192017-02-14 INDUSTRIAL DESIGN:
  20. 20. How They Do It... Sivaraman Velmurugan 202017-02-14 INDUSTRIAL DESIGN:
  21. 21. IDEA SKETCH Employed at a personal level to quickly externalize thoughts using simple line-work. Also known as thumbnail, Thinking or Napkin Sketch. Sivaraman Velmurugan 212017-02-14 INDUSTRIAL DESIGN:
  22. 22. STUDY SKETCH Used to investigate appearance, proportion and scale in greater detail than an Idea Sketch. Often supported by the loose application of tone / colour. Sivaraman Velmurugan 222017-02-14 INDUSTRIAL DESIGN:
  23. 23. REFERENTIAL SKETCH Used to record images of products, objects, living creatures of any relevant observations for future reference or as a metaphor. Sivaraman Velmurugan 232017-02-14 INDUSTRIAL DESIGN:
  24. 24. MEMORY SKETCH Helps expand thoughts during the design process using mind maps, notes and annotations. Sivaraman Velmurugan 242017-02-14 INDUSTRIAL DESIGN:
  25. 25. CODED SKETCH Informal coded representation that categorises information to demonstrate an underlying principle or scheme. Sivaraman Velmurugan 252017-02-14 INDUSTRIAL DESIGN:
  26. 26. INFORMATION SKETCH Quickly and effectively communicates features through the use of annotation and supporting graphics. Also known as Explanatory or Talking Sketch. Sivaraman Velmurugan 262017-02-14 INDUSTRIAL DESIGN:
  27. 27. SKETCH RENDERING Clearly defined proposal produced by controlled sketching an d use of colour / tone to enhance detail and realism. Also known as First Concept. Sivaraman Velmurugan 272017-02-14 INDUSTRIAL DESIGN:
  28. 28. PRESCRIPTIVE SKETCH Informal sketch for the exploration of technical details such as mechanisms, manufacturing, materials and dimensions. Sivaraman Velmurugan 282017-02-14 INDUSTRIAL DESIGN:
  29. 29. SCENARIO & STORYBOARD Describes interactions between user and product, sometimes in an appropriate context. Sivaraman Velmurugan 292017-02-14 INDUSTRIAL DESIGN:
  30. 30. SCENARIO & STORYBOARD Defines the product, proposals as a third angle orthographic projection with precise line and colour. Sivaraman Velmurugan 302017-02-14 INDUSTRIAL DESIGN:
  31. 31. LAYOUT RENDERING Contains a high level of realism to fully define product appearance as a perspective view. Particularly useful for decision making by non - designers. Sivaraman Velmurugan 312017-02-14 INDUSTRIAL DESIGN:
  32. 32. PRESENTATION RENDERING Schematic representation of the operating principle of relationship between components. Also knows as a Schematic or Diagrammatic Drawing. Sivaraman Velmurugan 322017-02-14 INDUSTRIAL DESIGN:
  33. 33. PERSPECTIVE DRAWING Descriptive three-quarter view produced using a perspective drawing technique. Created using line only without the application of colour or tone. Sivaraman Velmurugan 332017-02-14 INDUSTRIAL DESIGN:
  34. 34. GEN. ARRANGEMENT DRAWING Exterior view all components using line only and with sufficie nt detail to produce an Appearance Model if required. Usually drawn in third angle projection. Sivaraman Velmurugan 342017-02-14 INDUSTRIAL DESIGN:
  35. 35. DETAIL DRAWING Contains detail of components for the manufacturing product. Also known as Technical, Production or Construction Drawing. Sivaraman Velmurugan 352017-02-14 INDUSTRIAL DESIGN:
  36. 36. TECHNICAL ILLUSTRATION Communicates technical detail with a high degree of realism that is sometimes supported with symbols. Includes Exploded views. Sivaraman Velmurugan 362017-02-14 INDUSTRIAL DESIGN:
  37. 37. SKETCH MODEL Informal, relatively low definition 3D model that captures as the key characteristics of form. Also known as a Foam Model for 3D Sketch. Sivaraman Velmurugan 372017-02-14 INDUSTRIAL DESIGN:
  38. 38. DESIGN DEVELOPMENT MODEL Simple mock-up used to explore and visualize the relationships between components, cavities, interfaces, and structures. Usually produced using card. Sivaraman Velmurugan 382017-02-14 INDUSTRIAL DESIGN:
  39. 39. FUNCTIONAL MODEL Captures the key functional features and underlying operating principles. Has limited or no association with the product's final appearance. Sivaraman Velmurugan 392017-02-14 INDUSTRIAL DESIGN:
  40. 40. OPERATIONAL MODEL Communicates how the product is used with the potential ergonomic evaluation. Sivaraman Velmurugan 402017-02-14 INDUSTRIAL DESIGN:
  41. 41. APPEARANCE MODEL Accurate physical representation of product appearance. Also known as a Block Model as it tends not to contain any working parts. Sivaraman Velmurugan 412017-02-14 INDUSTRIAL DESIGN:
  42. 42. ASSEMBLY MODEL Enables the evaluation and development of the methods and tools required to assemble products components. Sivaraman Velmurugan 422017-02-14 INDUSTRIAL DESIGN:
  43. 43. PRODUCTION MODEL Used to evaluate and develop the location and fit a of individual components and sub-assemblies. Sivaraman Velmurugan 432017-02-14 INDUSTRIAL DESIGN:
  44. 44. SERVICE MODEL Supports the development and demonstration of how a product is serviced and maintained. Sivaraman Velmurugan 442017-02-14 INDUSTRIAL DESIGN:
  45. 45. EXPERIMENTAL PROTOTYPE Refined prototype that accurately models physical components to enable the collection of performance data for further development. Sivaraman Velmurugan 452017-02-14 INDUSTRIAL DESIGN:
  46. 46. ALPHA PROTOTYPE Bring together key elements of appearance and functions for the first time. Uses of simulates production materials. Sivaraman Velmurugan 462017-02-14 INDUSTRIAL DESIGN:
  47. 47. BETA PROTOTYPE A refined evolution of an Alpha Prototype used to evaluate ongoing design changes in preparation for the final specification of all components. Sivaraman Velmurugan 472017-02-14 INDUSTRIAL DESIGN:
  48. 48. SYSTEMS PROTOTYPE Integrates components specified for the production item without consideration of the appearance. used to evaluate electronic and mechanical performance. Sivaraman Velmurugan 482017-02-14 INDUSTRIAL DESIGN:
  49. 49. FINAL HARDWARE PROTOTYPE Developed from the system Prototype as a final representation of the product's functional elements. Sivaraman Velmurugan 492017-02-14 INDUSTRIAL DESIGN:
  50. 50. OFF-TOOL COMPONENT Product using the tooling and materials intended for production to enable the evaluation of material properties and appearance of components. Sivaraman Velmurugan 502017-02-14 INDUSTRIAL DESIGN:
  51. 51. APPEARANCE PROTOTYPE Highly detailed representation that combines functionality with exact product appearance. Uses or simulates production materials. Sivaraman Velmurugan 512017-02-14 INDUSTRIAL DESIGN:
  52. 52. PRE-PRODUCTION PROTOTYPE Final prototype produced using production components. Manufactures in small volumes for testing prior to full scale production. Sivaraman Velmurugan 522017-02-14 INDUSTRIAL DESIGN:
  53. 53. Sivaraman Velmurugan 532017-02-14 INDUSTRIAL DESIGN:
  54. 54. INDUSTRIAL DESIGN: Sivaraman Velmurugan 542017-02-14 INDUSTRIAL DESIGN:
  55. 55. INDUSTRIAL DESIGN: What IT IS. Sivaraman Velmurugan 552017-02-14 INDUSTRIAL DESIGN:
  56. 56. INDUSTRIAL DESIGN: What IT IS. What IT IS Not. Sivaraman Velmurugan 562017-02-14 INDUSTRIAL DESIGN:
  57. 57. INDUSTRIAL DESIGN: What IT IS. What IT IS Not. Sivaraman Velmurugan 572017-02-14 INDUSTRIAL DESIGN:
  58. 58. INDUSTRIAL DESIGN: What IT IS. What IT IS Not. Sivaraman Velmurugan 582017-02-14 INDUSTRIAL DESIGN:
  59. 59. DO Sivaraman Velmurugan 592017-02-14 INDUSTRIAL DESIGN:
  60. 60. DO YOU Sivaraman Velmurugan 602017-02-14 INDUSTRIAL DESIGN:
  61. 61. DO YOU KNOW Sivaraman Velmurugan 612017-02-14 INDUSTRIAL DESIGN:
  62. 62. DO YOU KNOW WHAT Sivaraman Velmurugan 622017-02-14 INDUSTRIAL DESIGN:
  63. 63. DO YOU KNOW WHAT INDUSTRIAL DEIGN Sivaraman Velmurugan 632017-02-14 INDUSTRIAL DESIGN:
  64. 64. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS Sivaraman Velmurugan 642017-02-14 INDUSTRIAL DESIGN:
  65. 65. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS ? Sivaraman Velmurugan 652017-02-14 INDUSTRIAL DESIGN:
  66. 66. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS ? Sivaraman Velmurugan 662017-02-14 INDUSTRIAL DESIGN:
  67. 67. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS ? Sivaraman Velmurugan 672017-02-14 INDUSTRIAL DESIGN:
  68. 68. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS ? Sivaraman Velmurugan 682017-02-14 INDUSTRIAL DESIGN:
  69. 69. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS ? Sivaraman Velmurugan 692017-02-14 INDUSTRIAL DESIGN:
  70. 70. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS ? Sivaraman Velmurugan 702017-02-14 INDUSTRIAL DESIGN:
  71. 71. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS ? Sivaraman Velmurugan 712017-02-14 INDUSTRIAL DESIGN:
  72. 72. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS ? Sivaraman Velmurugan 722017-02-14 INDUSTRIAL DESIGN:
  73. 73. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS . Sivaraman Velmurugan 732017-02-14 INDUSTRIAL DESIGN:
  74. 74. DO YOU KNOW WHAT INDUSTRIAL DEIGN IS . Sivaraman Velmurugan 742017-02-14 INDUSTRIAL DESIGN:
  75. 75. LOOK AROUND YOU. Sivaraman Velmurugan 752017-02-14 INDUSTRIAL DESIGN:
  76. 76. THIS ROOM Sivaraman Velmurugan 762017-02-14 INDUSTRIAL DESIGN:
  77. 77. THIS PRESENTATION Sivaraman Velmurugan 772017-02-14 INDUSTRIAL DESIGN:
  78. 78. YOUR PHONE Sivaraman Velmurugan 782017-02-14 INDUSTRIAL DESIGN:
  79. 79. YOUR PEN Sivaraman Velmurugan 792017-02-14 INDUSTRIAL DESIGN:
  80. 80. COMPUTERS Sivaraman Velmurugan 802017-02-14 INDUSTRIAL DESIGN:
  81. 81. PACKAGING Sivaraman Velmurugan 812017-02-14 INDUSTRIAL DESIGN:
  82. 82. FURNITURE Sivaraman Velmurugan 822017-02-14 INDUSTRIAL DESIGN:
  83. 83. VEHICLES Sivaraman Velmurugan 832017-02-14 INDUSTRIAL DESIGN:
  84. 84. + Sivaraman Velmurugan 842017-02-14 INDUSTRIAL DESIGN:
  85. 85. MORE Sivaraman Velmurugan 852017-02-14 INDUSTRIAL DESIGN:
  86. 86. INDUSTRIAL DESIGN: IS EVERYWHERE. Sivaraman Velmurugan 862017-02-14 INDUSTRIAL DESIGN:
  87. 87. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS EVERYWHERE. [AND NOWHERE] Sivaraman Velmurugan 872017-02-14
  88. 88. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS Sivaraman Velmurugan 882017-02-14
  89. 89. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS UBIQUITOUS. Sivaraman Velmurugan 892017-02-14
  90. 90. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS EVERYTHING. Sivaraman Velmurugan 902017-02-14
  91. 91. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS EVERYTHING. [ALMOST] Sivaraman Velmurugan 912017-02-14
  92. 92. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS NOT EVERYTHING. Sivaraman Velmurugan 922017-02-14
  93. 93. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS NOT EVERYTHING. [BUT AFFECTS EVEYTHING] Sivaraman Velmurugan 932017-02-14
  94. 94. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS NOT EVERYTHING. [BUT AFFECTS EVEYTHING] Sivaraman Velmurugan 942017-02-14
  95. 95. PAINTING Sivaraman Velmurugan 952017-02-14 INDUSTRIAL DESIGN:
  96. 96. SCULPTURE Sivaraman Velmurugan 962017-02-14 INDUSTRIAL DESIGN:
  97. 97. DANCE Sivaraman Velmurugan 972017-02-14 INDUSTRIAL DESIGN:
  98. 98. THEATER Sivaraman Velmurugan 982017-02-14 INDUSTRIAL DESIGN:
  99. 99. MUSIC Sivaraman Velmurugan 992017-02-14 INDUSTRIAL DESIGN:
  100. 100. FILM Sivaraman Velmurugan 1002017-02-14 INDUSTRIAL DESIGN:
  101. 101. BUSINESS Sivaraman Velmurugan 1012017-02-14 INDUSTRIAL DESIGN:
  102. 102. SCIENCE Sivaraman Velmurugan 1022017-02-14 INDUSTRIAL DESIGN:
  103. 103. HEALTHCARE Sivaraman Velmurugan 1032017-02-14 INDUSTRIAL DESIGN:
  104. 104. MILIATRY Sivaraman Velmurugan 1042017-02-14 INDUSTRIAL DESIGN:
  105. 105. POLITICS Sivaraman Velmurugan 1052017-02-14 INDUSTRIAL DESIGN:
  106. 106. AGRICULTURE Sivaraman Velmurugan 1062017-02-14 INDUSTRIAL DESIGN:
  107. 107. ENERGY Sivaraman Velmurugan 1072017-02-14 INDUSTRIAL DESIGN:
  108. 108. + Sivaraman Velmurugan 1082017-02-14 INDUSTRIAL DESIGN:
  109. 109. NATURE Sivaraman Velmurugan 1092017-02-14 INDUSTRIAL DESIGN:
  110. 110. IS THAT EVERYTHING? Sivaraman Velmurugan 1102017-02-14 INDUSTRIAL DESIGN:
  111. 111. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS Sivaraman Velmurugan 1112017-02-14
  112. 112. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS ASKING QUESTION. [ABOUT EVEYTHING] Sivaraman Velmurugan 1122017-02-14
  113. 113. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS SEEING OPPURTUNITY. [FOR IMPROVEMENT] Sivaraman Velmurugan 1132017-02-14
  114. 114. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS CRITICAL THINKING. [WAHT IF? WHY NOT?] Sivaraman Velmurugan 1142017-02-14
  115. 115. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS SOLVING PROBLEMS. [PROVIDE ANSWERS] Sivaraman Velmurugan 1152017-02-14
  116. 116. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS REWRITING BRIEF. [CHANGE IS GOOD] Sivaraman Velmurugan 1162017-02-14
  117. 117. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS BEING RESOURCEFUL. [KNOW WHO / WHERE?] Sivaraman Velmurugan 1172017-02-14
  118. 118. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS MATERIALS. [WHAT IT IS?] Sivaraman Velmurugan 1182017-02-14
  119. 119. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS PROCESS. [HOW IT’S MADE?] Sivaraman Velmurugan 1192017-02-14
  120. 120. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS A PROTOTYE. [NEVER FINISHED] Sivaraman Velmurugan 1202017-02-14
  121. 121. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS MAKING LIFE BETTER. [QUALITY / QUANTITY] Sivaraman Velmurugan 1212017-02-14
  122. 122. INDUSTRIAL DESIGN: MAKING LIFE BETTER. Sivaraman Velmurugan 1222017-02-14
  123. 123. INDUSTRIAL DESIGN: IS MAKING LIFE BETTER. Sivaraman Velmurugan 1232017-02-14
  124. 124. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS MAKING LIFE BETTER. Sivaraman Velmurugan 1242017-02-14
  125. 125. INDUSTRIAL DESIGN: IS IMPORTANT! Sivaraman Velmurugan 1252017-02-14
  126. 126. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS IMPORTANT! Sivaraman Velmurugan 1262017-02-14
  127. 127. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: IS POWERFUL! Sivaraman Velmurugan 1272017-02-14
  128. 128. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES Sivaraman Velmurugan 1282017-02-14
  129. 129. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES BEHAVIOUR. Sivaraman Velmurugan 1292017-02-14
  130. 130. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES CULTURE. Sivaraman Velmurugan 1302017-02-14
  131. 131. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES SOCIETY. Sivaraman Velmurugan 1312017-02-14
  132. 132. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES LIFE. Sivaraman Velmurugan 1322017-02-14
  133. 133. INDUSTRIAL DESIGN: LIFE. Sivaraman Velmurugan 1332017-02-14
  134. 134. INDUSTRIAL DESIGN: LIFE. Sivaraman Velmurugan 1342017-02-14
  135. 135. INDUSTRIAL DESIGN: CHANGES LIFE. Sivaraman Velmurugan 1352017-02-14
  136. 136. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES LIFE. Sivaraman Velmurugan 1362017-02-14
  137. 137. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES LIFE. Sivaraman Velmurugan 1372017-02-14
  138. 138. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES LIFE. Sivaraman Velmurugan 1382017-02-14
  139. 139. INDUSTRIAL DESIGN: INDUSTRIAL DESIGN: CHANGES LIFE. Sivaraman Velmurugan 1392017-02-14
  140. 140. INDUSTRIAL DESIGN: : Sivaraman Velmurugan 1402017-02-14
  141. 141. INDUSTRIAL DESIGN: ; Sivaraman Velmurugan 1412017-02-14
  142. 142. INDUSTRIAL DESIGN: ;] Sivaraman Velmurugan 1422017-02-14
  143. 143. INDUSTRIAL DESIGN: ;] THANK YOU! Sivaraman Velmurugan 1432017-02-14
  144. 144. INDUSTRIAL DESIGN: ;] THANK YOU! SOURCES:- Dr. Mark Evans, Loughborough Design School, UK, with support from IDSA What is id by Matt Braun 2010 Sivaraman Velmurugan 1442017-02-14
  145. 145. INDUSTRIAL DESIGN: Sivaraman Velmurugan 1452017-02-14

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Industrial Design (ID) is the professional service of creating products and systems that optimize function, value and appearance for the mutual benefit of user and manufacturer. Industrial designers develop products and systems through collection analysis and synthesis of data guided by the special requirements of their client and manufacturer. They prepare clear and concise recommendations through drawings, models and descriptions. Industrial designers improve as well as create, and they often work within multi-disciplinary groups that include management, marketing, engineering and manufacturing specialists.

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