If you're a subscription based company thinking about automating your billing, or if you're looking for information on the account and subscription management features that set a billing platform apart from a payment gateway, this webinar will provide you with a solid understanding of what a billing service is and the benefits it can provide.
2. Speaker Introduction
Donna McPhee,
Customer Success Manager
Thursday, May 30, 2013 2www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
E: dmcphee@fusebill.com
T: 888.519.1425 x415
3. Fusebill Introduction
We pride ourselves on our
customer support &
service
We measure our success
by our customer’s success.
Customers rely on Fusebill
to:
reduce costs
speed cash collections
extend their customer
lifecycles.
Thursday, May 30, 2013 3www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
Fusebill automates invoicing, billing & collections for subscription
based companies.
4. Agenda
1. Recurring Billing Overview
2. Differences between Payment Platforms and Payment Gateways
3. How Automating Billing Saves Money
4. How Automating Billing Makes you Money
5. Price Plan Features and Benefits
6. Account Management
7. Web Self Service
8. Customer Communication
9. Reporting
10. The Fusebill Difference
11. Wrap Up and Questions
Thursday, May 30, 2013 4www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
5. Billing Service Overview
Thursday, May 30, 2013 5www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
For businesses with products or services billed on a recurring bases, a billing service:
Reduces costs,
Improves customer response times,
Streamlines operations.
With a billing service you can:
Automatically charge cards each month
Manage expiring cards, failures, & fraud
Automate one-time or ongoing discounts & free
Reduce passive churn
Process debit, echecks & ACH payments
Automate delivery of invoices & statements
Eliminate billing clerks & prevent errors
Reduce manual processing
Access analytics like MRR, churn, ARPU, etc.
Boost new customer registrations
Lower cost of customer acquisition
6. Platforms vs Payment Gateways
Payment gateways:
Connect you, your customer, your customer’s credit card provider and your bank.
Securely validate your customer’s card,
ensure funds are available,
and deposit funds into your bank.
To process an electronic transaction online you need a payment gateway. While some
provide basic recurring capabilities this costs extra and is limiting.
Thursday, May 30, 2013 6www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
7. Platforms vs Payment Gateways
Payment platforms are more robust in 5 key areas:
Thursday, May 30, 2013 7www.fusebill.com
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Gateways process specified charges.
Platforms determine the amount based on:
price plans
free trials
discounts
taxes
coupons
pro-rating
Currency
add-on purchases
volumes and usage
Gateways manage financial
transactions.
Platforms manage customer
lifecycle from:
free trial
to premium package,
to add-ons,
to renewals with management
features like welcome emails
and self-serve portals.
1. Billing Intelligence 2. Customer Management
8. Thursday, May 30, 2013 8www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
4. Data Portability &
Lock-in
3. Failures &
Chargebacks
Gateways tell you when
charges fail.
Platforms proactively reduces
failures & chargebacks with:
warning of expiring cards
optional payment receipts
upcoming renewal notifications,
automatic account statusing
grace periods, etc.
If a payment gateway holds
all subscription information
and is also acting as a credit
card vault, moving can be
difficult.
This flexibility to move is
important so that you can
find the most attractive
pricing as your business
grows, and in the case of
commercial disputes.
9. Thursday, May 30, 2013 9www.fusebill.com
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5. Reporting and Analytics
While a payment gateway can provide information about payments,
platforms generate insights about subscription businesses by
inherently tracking key subscription metrics like:
Monthly recurring revenues;
ARPU (Average Revenue per User);
Churn;
Customer Lifetime Value.
Platforms:
Work cooperatively with gateways and securely maintains the customer,
subscription and payment information. This allows you to rapidly switch gateways,
or add new gateways and route traffic between them.
Fusebill is not a payment gateway provider, but interconnects with over 35
different gateways including Authorize.net, Beanstream, PayPal and Moneris.
10. Automated Billing SAVES Money
Thursday, May 30, 2013 10www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
An automated billing service saves you money:
Eliminates revenue leakage.
Reduces passive churn by automatically implementing dunning rules.
Eliminates manual clerical work.
Allows end clients to manage their own accounts and payment methods, which
dramatically reduces inbound calls.
Eliminates IT requirements for subscription billing reporting.
Ensures payments received on time,
passive churn significantly reduced,
dunning rules automatically implemented, and you and your
customers are notified of missed payments.
Includes heuristics to ‘try again’ when payments are declined,
which leads to more successful charges.
Lets you set up evergreen and term based subscriptions and
account status transitions to provide grace periods before
cancellations.
How does an automated billing service save money?
11. Automated Billing MAKES Money
Thursday, May 30, 2013 11www.fusebill.com
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An automated billing service makes you money :
Builds better customer relationships which lead to longer customer
relationships.
Encourages upselling and cross selling.
Makes building your product catalogue easier.
How?
More efficient billing processes save your business time
and money.
12. The Fusebill Service
Thursday, May 30, 2013 12www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
Features
Fusebill’s recurring billing and payments platform manages your recurring billing needs
throughout the customer lifecycle – from signup or account creation, through recurring payments
and invoices, dunning and customer communication.
Fusebill supports your entire organization – from accounting and billing operations, through sales,
marketing and management.
Credit card payments
Recurring invoices and Payments
Flexible Pricing and Discounting
Integration & APIs
Make Billing easier
Tax Management
Account Management
Subscription Management
13. Pricing Plans
Thursday, May 30, 2013 13www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
Fusebill has the power and flexibility to define subscription pricing plans to meet your
business needs – now and as you grow.
Price using:
One-time, recurring, usage and volume
based plans.
Automate:
One time, ongoing discounts, coupons,
and free trials.
With Fusebill you can:
• Define time-based free trials that automatically expire.
• Define recurring charges for standard subscription
pricing fees.
• Implement volume based charging.
• Specify usage based charging, including Standard,
Tiered, or Stairstep.
• Create and administer coupons for fixed or % based
discounts.
• Define recurring billing period in days, weeks, months
or years.
• Rapidly Test Price Changes Without IT
14. Billing and Invoicing
Thursday, May 30, 2013 14www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
By seamlessly integrating invoiced customers and credit card customers Fusebill’s
recurring billing platform automates all of your billing processes.
With Fusebill you can:
Create invoices.
Automate email delivery.
Add your logo & customize invoice appearance.
Set payment terms per client (30 days, 60 days) and automate
dunning emails.
Detailed reporting on outstanding balances & collections.
Adjust invoices with manual discounts, charges and refunds.
Accept offline payments (cash, checks) and associate with invoices.
Publish online.
Flexible options to suit your business:
Many of our customers offer multiple payment options
because it suits their business - often smaller clients pay by
credit card, while larger, longer term clients are granted
credit terms and pay after being invoiced.
15. Account Management
Thursday, May 30, 2013 15www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
Manage:
customer lifecycles,
subscriptions,
prevent billing errors,
save time
and money.
Fusebill:
makes billing easier,
frees up your IT team,
centralizes customer
management,
subscriptions,
and financial transactions.
Whether you’re large or small, selling B2B or B2C, Fusebill’s account management
tools provide your business with the solutions you need to simplify your billing
challenges.
16. Web Self Service
Thursday, May 30, 2013 16www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
Fusebill give you the ability to create online checkout and
customer self-serve pages
Your customers can:
Manage their own accounts
View past and current invoices online.
Update contact and billing information.
View payments.
Renew subscriptions.
A Self-Service Portal Reduces Lifecycle Costs:
Give clients secure access to account information.
Provide better customer service while reducing
calls and emails to your billing and support team.
Reduce the number of failed payments and
improve cash flow.’
Removes the burden of PCI compliance and
password management.
17. Thursday, May 30, 2013 17www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
A quick and easy way to offer subscription services
online.
Secure and affordable.
No development skills required.
Removes data storage risks.
No hosting charges.
Hosted Checkout Pages
Hosted Checkout Pages: A quick & easy way to offer your subscription
services online
18. Customer Communications
Thursday, May 30, 2013 18www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
View and resend emails to customers
Strengthen customer loyalty
Increase brand awareness.
Build long lasting relationships.
With the Fusebill Automate Lifecycle Emails, you can send communications to
your customers as well as provide notifications internally based on specific
triggers.
New customer “welcome” emails
Successful payment notifications
Failed payment notifications
Alerts about expiring credit cards
Statements and invoices
Collection warnings, dunning emails & account
status changes.
Examples:Benefits:
19. Reporting
Real time analytics to manage your business.
Thursday, May 30, 2013 19www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
Accurately track accounting ledgers.
Track Revenue and deferred revenue.
Total Customer Value (TCV)
Monthly Recurring Revenue (MRR)
Cash Flow
Churn
Customer Lifetime Value
Customer Acquisition Rates
Product / Subscription Sales
Earned Revenues
Executive Dashboard provides visibility
to key metrics.
Check daily to get overall view of the
health of your business.
Reports are concise, easy to understand
and complement the portfolio of detailed
reporting on customers, products,
revenues and other financial metrics.
20. Security, Reliability & Scalability
20
1. Security:
A. PCI Level 1 , SAS70
B. Round-the-clock protection of data and systems.
C. Secure credit card vault.
2. Reliability:
A. 24/7/365 Service availability.
B. SLA’s – 99.5% uptime (actual 99.9%.)
C. Fully redundant.
D. Multiple Data Centers – separate grids.
3. Scalability:
A. Cloud based.
B. Unlimited capacity.
C. Capacity on demand.
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Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
21. High Availability
21
Service availability is key
www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
We know how important billing is to your business. You need to be confident your billing
service is working, accessible, and processing transactions at all times.
Availability is published on our:
• Main website
• Fusebill APP
• Fusebill API
22. Service & Support Structure
22www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
23. The Fusebill Difference
23
Experience counts:
Vision – automate billing for all subscription businesses.
People – we know how to run and scale subscription businesses.
Technology - scale, reliability, quality.
Product :
Breadth – supports the entire organization from accounting and billing
operations , through sales, marketing and management.
Flexibility – we can tailor to meet your needs.
Easy to use – Intuitive UI, no technical expertise required.
Commitment to service:
Available - Product experts available at all stages of implementation.
Responsive – 24/7 phone, and email support as well as Twitter and Facebook
Friendly – Your success is our success. We take the time to help you succeed.
www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
24. 24
Take a free trial at
www.fusebill.com
Thank You!
Contact Us:
www.fusebill.com
1-888-519-1425
support@fusebill.com
Sales@fusebill.com
Twitter: @fusebill
Editor's Notes
Donna has a strong track record of success in translating business process gaps and impediments into workable client-specific solutions across the Software-as-a-Service and business automation solutions sectors. Donna possesses great talent for relationship management and strives to empower clients with the tools necessary to solve internal issues, improve workflows, and drive efficiencies. Donna spends most of her time at Fusebill addressing customer requirements and making the onboarding process seemless.Donna has previously worked her magic at Premiere Global Services, Phresseia, and like many of us at Fusebill - Protus.
Fusebill automates invoicing, billing and collections for subscription based companies and solves “real world billing problems”.Ideal for both B2B and B2C businesses, our customers span many industry sectors, including software as a service, digital media, and communications. The founding team of Fusebill helped build Protus – maker of MyFax, Campaigner and my1voice – to support over 550,000 paid subscribers and a wide variety of pricing models and real-world billing issues. Fusebill is the product of a 10 year history of building & running large scale billing systems with hundreds of thousands of subscribers. We've lived the pain of billing outages & architected Fusebill to avoid them. Fusebill is reliable, secure and offers high availability to all of our customers.
Welcome, today’s seminar is an Introduction to Subscription Billing
4. Data Portability & LockinIf a payment gateway holds all subscription information and is also acting as a credit card vault, it can be difficult to move to another gateway. This flexibility to move is important so that you can find the most attractive pricing as your business grows, and in the case of commercial disputes. 5. Reporting & Analytics While a payment gateway can provide information about payments, platforms generate insights about subscription businesses by inherently tracking key subscription metrics like:Monthly recurring revenues;ARPU (Average Revenue per User);Churn;Customer Lifetime Value.Platforms work cooperatively with gateways and securely maintains the customer, subscription and payment information. This allows you to rapidly switch gateways, or add new gateways and route traffic between them. Fusebill is not a payment gateway provider, but interconnects with over 25 different gateways including Authorize.net, Beanstream, PayPal and Moneris.
How does automating billing save you money?:All of these things lead not only to more efficient billing processes which save your business time and money, they also lead to better relationships with your customers. Since better relationships lead to longer relationships, an automated recurring billing service not only saves you money, it makes you money
With our AR features you can:Specify recurring billing dates or distribute throughout the month.Itemize to show one-time charges, recurring charges, and line-by-line usage-based charges.Choose who to invoice.Create an invoice for your records, for presentment to customers if requested, and for legal requirements in some countries.Manage your invoiced clients with these related features:Branded Invoices: You can add your logo and contact information to invoices;Customer communications: You can customize emails to deliver invoices, and warn of past due payments.Account level credit limits: this allows you tocontrol risk.Record offline payments and optionally link to specific invoices.Online Invoice Access: A secure self-serve portal allows customers to access their old invoices and payment receipts.Real Time Reporting: view outstanding payments and receivable aging reports.
The Fusebill philosophy of “Keep it Simple Stupid” is reflected in our simple and efficient Account Management tool that includes:Dunning management – collections notes, and account status changes.Easily define and manage free trials.Define subscriptions with a fixed term, or make them evergreen.Add multiple subscriptions to accounts – cross-sell and upsell.Upsell and cross-sell additional subscriptions – all on the same bill. One click renewals.Manual cancellation of subscriptions and accounts.Set a fixed billing date or distribute dates.
Fusebill protects your customer and credit card data in our PCI Level 1compliant facilities. And we adhere to the Credit Card Data Portability standard. This means that if you choose (for whatever reason) to terminate your relationship with Fusebill, we will help securely move your credit card data to you, or to a new provider. When it comes to Reliability All of our network components, SSL accelerators, load balancers, Web servers, and application servers are in redundant configuration. All customer data is stored on a primary database server that is clustered with a backup database server for redundancy and backed up regularly. Disaster recovery plans are in place.
Service availability is key:We know how important billing is to your business. You need to be confident your billing service is working, accessible, and processing transactions at all times. We monitor our systems externally, and real time results are available on our website.Historical data is also available.
We pride ourselves on our customer support and service and measure our success by our customer’s success. We realize that billing is a critical business function and we are available 24/7 to help.
Our pricing consists of two straightforward components: A monthly platform fee And a fixed transaction fee which decreases with volume.