1. Introduction to Recurring Billing
Donna McPhee– Customer Success Manager
www.fusebill.com 1
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
2. Speaker Introduction
Donna McPhee,
Customer Success Manager
E: dmcphee@fusebill.com
T: 888.519.1425 x415
www.fusebill.com 25, 2013
Friday, January 2
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
3. Fusebill Introduction
Fusebill automates
invoicing, billing and
collections for subscription
based companies.
• We pride ourselves on our
customer support and
service
• and measure our success
by our customer’s success.
• Our customers rely on
Fusebill to:
– reduce costs
– speed cash collections
– extend their customer
lifecycles.
www.fusebill.com 25, 2013
Friday, January 3
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
4. Agenda
1. Recurring Billing Overview
2. Differences between Payment Platforms and Payment Gateways
3. How Automating Billing Saves Money
4. Fusebill Pricing Features and Benefits
5. Fusebill Account Management Features
6. Fusebill Web Self Service Features
7. Fusebill Communication Features
8. Fusebill Reporting Features
9. Compliancy, Security, Reliability, and Availability
10. Fusebill API
11. Fusebill Customer Care
12. Questions
www.fusebill.com 25, 2013
Friday, January 4
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
5. Billing Service Overview
Automated Billing for Subscription Based
Companies:
• Recurring billing and payment solutions,
• Invoicing and credit card collections,
• Real-time visibility to key subscription
metrics
For businesses with products or services
billed on a recurring bases, a billing
service:
• Reduce costs,
• Improve customer response times,
• Streamline operations
www.fusebill.com 25, 2013
Friday, January 5
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
6. Platforms vs Payment Gateways
Payment gateways:
• Connect you, your customer, your customer’s credit card provider and your bank.
• Securely validate your customer’s card,
• ensure funds are available,
• and deposit funds into your bank.
To process an electronic transaction online you need a payment gateway. While some
provide basic recurring capabilities this costs extra and is limiting.
Payment platforms are more robust in 5 key areas:
1. Billing Intelligence 2. Customer Management
www.fusebill.com 25, 2013
Friday, January 6
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
7. Platforms vs Payment Gateways
3. Failures & Chargebacks
4. Data Portability & Lock-in
5. Reporting & Analytics
.
www.fusebill.com 25, 2013
Friday, January 7
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
8. The Fusebill Service
Features
• Fusebill’s recurring billing and payments platform manages your recurring billing needs
throughout the customer lifecycle – from signup or account creation, through recurring payments
and invoices, dunning and customer communication.
• Fusebill supports your entire organization – from accounting and billing operations, through sales,
marketing and management.
Credit card payments
Recurring invoices and Payments
Flexible Pricing and Discounting
Integration & APIs
Make Billing easier
Tax Management
Account Management
Subscription Management
www.fusebill.com 25, 2013
Friday, January 8
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
9. Recurring Billing Saves Money
An automated billing service :
Eliminates revenue leakage
Reduces passive churn by automatically implementing dunning rules
Eliminates manual clerical work
Allows end clients to manage their own accounts and payment methods,
which dramatically reduces inbound calls
Eliminates IT requirements for subscription billing reporting.
HOW?
www.fusebill.com 25, 2013
Friday, January 9
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
10. Pricing Features
Fusebill has the power and flexibility that
lets you define subscription pricing plans
to meet your business needs – now and as
you grow:
Price using:
one-time,
recurring,
usage
and volume based plans.
Automate:
one time
ongoing discounts,
coupons,
and free trials.
www.fusebill.com 25, 2013
Friday, January 10
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
11. Account Management Features
Manage:
customer lifecycles,
subscriptions,
prevent billing errors,
save time
and money.
Fusebill:
makes billing easier,
frees up your IT team,
centralizes customer
management,
subscriptions,
and financial transactions.
www.fusebill.com 25, 2013
Friday, January 11
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
12. Web Self Service Features
A Self-Service Portal Reduces
Lifecycle Costs.
Your customers can:
• View past and current invoices
online.
• Update contact and billing
information.
• View payments.
• Renew subscriptions.
www.fusebill.com 25, 2013
Friday, January 12
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
13. Web Self Service Features
Hosted Checkout Pages:
• A quick and easy way to offer subscription
services online.
• Secure and affordable.
• No development skills required.
• Removes data storage risks.
• No hosting charges.
www.fusebill.com 25, 2013
Friday, January 13
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14. Communications Features
View and resend emails to customers
Strengthen customer loyalty
Increase brand awareness.
Build long lasting relationships.
www.fusebill.com 25, 2013
Friday, January 14
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15. Reporting Features
Real time analytics to manage
your business.
Accurately track accounting
ledgers.
Track Revenue and deferred
revenue.
Executive Dashboard
provides real time
visibility to key metrics.
www.fusebill.com 25, 2013
Friday, January 15
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
16. Security, Reliability & Scalability
1. Security:
A. PCI , SAS70
B. Round-the-clock protection of data and systems.
C. Secure credit card vault.
2. Reliability:
A. 24/7/365 Service availability.
B. SLA’s – 99.5% uptime (actual 99.9%.)
C. Fully redundant.
D. Multiple Data Centers – separate grids.
3. Scalability:
A. Cloud based.
B. Unlimited capacity.
C. Capacity on demand.
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Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
17. High Availability
Service availability is key
Availability is
published for our:
• Main website
• Fusebill APP
• Fusebill API
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18. Service & Support Structure
www.fusebill.com 18
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
19. The Fusebill Difference
Experience counts:
Vision – automate billing for all subscription businesses.
People – we know how to run and scale subscription businesses.
Technology - scale, reliability, quality.
Product :
Breadth – supports the entire organization from accounting and billing
operations , through sales, marketing and management.
Flexibility – we can tailor to meet your needs.
Easy to use – Intuitive UI, no technical expertise required.
Commitment to service:
Available - Product experts available at all stages of implementation.
Responsive – 24/7 phone, and email support as well as Twitter and Facebook
Friendly – Your success is our success. We take the time to help you succeed.
www.fusebill.com 19
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2012. All rights reserved
Donna has a strong track record of success in translating business process gaps and impediments into workable client-specific solutions across the Software-as-a-Service and business automation solutions sectors. Donna possesses great talent for relationship management and strives to empower clients with the tools necessary to solve internal issues, improve workflows, and drive efficiencies. Donna spends most of her time at Fusebill addressing customer requirements and making the onboarding process seamless.Donna has previously worked her magic at Premiere Global Services, Phresseia, and like many of us at Fusebill - Protus.
Fusebill automates invoicing, billing and collections for subscription based companies. We solve “real world billing problems”.Ideal for both B2B and B2C businesses, our customers span many industry sectors, including software as a service, digital media, and communications. The founding team of Fusebill helped build Protus – maker of MyFax, Campaigner and my1voice – to support over 550,000 paid subscribers and a wide variety of pricing models and real-world billing issues.
With a billing service you can:Automatically charge cards each month Manage expiring cards, failures, and fraud Automate one time or ongoing discounts and free trials Reduce passive churn Process debit, echecks and ACH payments Automate delivery of invoices and statementsEliminate billing clerks and prevent errors Reduce manual processingAccess analytics like MRR, churn, ARPU, etc.Boost new customer registrations Lower cost of customer acquisition Quicker response to market changes Mine data on existing customers for marketing new services &upsellingA platform with web self-service features means your customers buy online and manage their own accounts
Payment Gateways: To process an electronic transaction online you need a payment gateway. While some provide basic recurring capabilities this costs extra and is limiting. Payment platforms are more robust in 5 key areas1. Billing IntelligenceGateways process specified charges, platforms determine the amount based on price plans, free trials, discounts, taxes, coupons, pro-rating, currency, add-on purchases, volumes and usage2. Customer ManagementGateways manage financial transactions. Platforms manage customer lifecycle from free trial to premium package, to add-ons, to renewals with management features like welcome emails and self-serve portals.
3. Failures & ChargebacksGateways tell you when charges fail. Platforms proactively reduces failures & chargebacks with warning of expiring cards, optional payment receipts, upcoming renewal notifications, automatic account statusing & grace periods, etc.4. Data Portability & LockinIf a payment gateway holds all subscription information and is also acting as a credit card vault, it can be difficult to move to another gateway. This flexibility to move is important so that you can find the most attractive pricing as your business grows, and in the case of commercial disputes. 5. Reporting & Analytics While a payment gateway can provide information about payments, platforms generate insights about subscription businesses by inherently tracking key subscription metrics like:Monthly recurring revenues;ARPU (Average Revenue per User);Churn;Customer Lifetime Value.Platforms work cooperatively with gateways and securely maintains the customer, subscription and payment information. This allows you to rapidly switch gateways, or add new gateways and route traffic between them. Fusebill is not a payment gateway provider, but interconnects with over 25 different gateways including Authorize.net, Beanstream, PayPal and Moneris.
How:You receive payments on time, passive churn is significantly reduced, dunning rules automatically implemented, and you’re notified of missed payments. By offering a convenient payment solution completely set up by you, you ensure your business receives payments on time. You and your customer(s) are notified if a payment has fails, so alternative arrangements can be madeIncludes heuristics to ‘try again’ when payments are declined, which leads to more successful charges. Lets you set up evergreen and term based subscriptions and account status transitions to provide grace periods before cancellations.
Fusebill makes it easy to:Define time-based free trials that automatically expire.Define recurring charges for standard subscription pricing fees.Implement volume based charging.Specify usage based charging, including Standard, Tiered, or Stairstep. Create and administer coupons for fixed or % based discount.Define recurring billing period in days, weeks, months or years.Rapidly Test Price Changes Without IT
Simple and efficient Account Management:Dunning management – collections notes, and account status changes.Easily define and manage free trials.Define subscriptions with a fixed term, or make them evergreen.Add multiple subscriptions to accounts – cross-sell and upsell.Upsell and cross-sell additional subscriptions – all on the same bill. One click renewals.Manual cancellation of subscriptions and accounts.Set a fixed billing date or distribute dates.
A Self-Service Portal Reduces Lifecycle Costs. Give clients secure access to their account information.Provide better customer service while reducing calls and emails to your billing and support team. Reduce the number of failed payments and improve cash flow.’Removes the burden of PCI compliance and password management.
Fusebill hosted check out pages are:Fully brandable and configurable.Allows for easy price testing.Add or remove components and tracking with no code.Process and settle credit and debit cards, e-checks, and invoices.
Automate Lifecycle Emails:New customer “welcome” emailsSuccessful payment notificationsFailed payment notificationsAlerts about expiring credit cardsStatements and invoicesCollection warnings, dunning emails and account status changes.
Real time analytics to manage your business:Total Customer Value (TCV)Monthly Recurring Revenue (MRR)Cash FlowChurnCustomer Lifetime ValueCustomer Acquisition RatesProduct / Subscription SalesEarned RevenuesExecutive Dashboard provides real time visibility to key metricsCheck daily to get an overall view of the health of your business. Reports are concise, easy to understand and complement the portfolio of detailed reporting on customers, products, revenues and other financial metrics.
Service availability is key:You need to confident your billing service is working, accessible, and processing transactions at all times. We monitor our systems externally, and real time results are available on our website.Historical data is also available.
