Bullies gain a sense of self-worth by putting others down online where they feel comfortable, but they are often struggling with their own emotional issues. Many social media users are unaware of cyberbullying or reluctant to stand up for victims. Parents need to set better examples for treating people online with respect and build children's self-confidence from an early age to prevent cyberbullying.

2. WC:41

3. WC:72
Bulliesoftengetsenseofself-boostwhenputtingdownothersin
thecomfortoftheirprivatedigitalspace.Theyarealsovulnerable
insidewithcomplexemotionalissues
Socialnetworkingusersdon’trealizethepresenceof
cyberbullying,andevensotheyarereluctanttostandupfor
themselvesorothervictims
Parents/adultsarenotsettinggoodexamplesthemselvesandParents/adultsarenotsettinggoodexamplesthemselvesand
providingenoughearlyeducationonself-confidenceandtreating
othersproperlyonline

5. PartnershipwithCineplexasa
distributionchannelforyellow
framed3Dglassesduring
#NoPlacetoHidemonthalongwith
preshowmessages
[$75,000]

6. TVadbuysonmajorchannels
targetingteensandyoungadults
aboutthe#NoPlacetoHidemovement
[$500,000]

9. WC:57
METRICS
-Traffictowebsitenoplacetohi.de
-ImpressionsonTVadbuysand
streetcarwrap
-Clickthroughrateofdisplayadsand
socialmediaads
-Numberofattendeesto-NumberofattendeestoWeday
-Numberofcelebritieswearingthe
glassesonmediapresence
-Numberofyellowglassesgivenout
-Mentionson#noplacetohide
LONGTERM
-Decreasenumberofvictims&suicides-Decreasenumberofvictims&suicides
affectedbycyberbullying

10. #NoPlacetoHide