This campaign aims to shift public attitudes towards refugees and asylum seekers from negative to positive by temporarily disrupting user experiences on social media platforms. The disruption is intended to build intrigue and drive users to a landing page that shares personal stories of refugees and asylum seekers. The campaign will target young people across platforms like Facebook, Instagram, Snapchat, Uber and Citymapper when they try to view friends' profiles, photos, videos or plan journeys. Users will see brief error messages about refugees being "beyond borders" along with options to wait or share to learn more.