Landelijke strategiedag verkeersveiligheid

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Masterclass National Strategy day on Traffic Safety. Utrecht, The Netherlands. September 2011

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Landelijke strategiedag verkeersveiligheid

  1. 1. RONALD VAN DEN HOFF<br />#SOCIETY30<br />
  2. 2. Before<br /> 1850<br />ERA OF INDUSTRIAL REVOLUTION<br />1850<br /> -<br />2020<br />ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION<br />After<br />2020<br />
  3. 3. €<br />GOVERNMENT &<br />POLITICIANS<br />PRODUCERS<br />CONSUMER<br />REGENTS –<br />QUANGO’S<br />FINANCIALS<br />
  4. 4. “A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work <br />with almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  5. 5. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  6. 6. INTERDEPENDENT ECONOMY<br />connectivity<br />sustainability<br />reciprocity<br />GOVERNMENT<br />PRODUCER<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTS<br />
  7. 7. GOVERNMENT3.0<br />& PRODUCERS3.0<br />ABUNDANCE<br />PROSUMER<br />
  8. 8. COMMUNITY <br />OF INTEREST:<br />PERSONAL BRANDING<br />PEERS NETWORKING<br />
  9. 9. COMMUNITIES OF PRACTISE:<br />NETWORKING<br />SHARING<br />COLLABORATION<br />
  10. 10. COMMUNITY <br />OF PURPOSE:<br />-VALUE NETWORK <br />-MESHWORK<br />COLLABORATION <br />NEW VALUE CREATION<br />SOCIAL<br />ECONOMIC<br />ENTITY<br />
  11. 11. TO GIVE = <br />TO RECEIVE<br />SOCIAL STRUCTURE<br />ASYNCHRONE RECIPROCITY<br />GIVE AWAY:<br />AWAY=GONE<br />SUSTAINABLE<br />NETWORKS<br />
  12. 12. SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
  13. 13. SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
  14. 14. VALUE<br />NETWORK<br />&<br />CO CREATION<br />22 RETWEETS<br />19.000 CONTACTS<br />
  15. 15. VALUE<br />NETWORK<br />&<br />CO-CREATION<br />22 RETWEETS<br />19.000 CONTACTS<br />
  16. 16. 15.000 + downloads<br />5000+ traditionally sold<br />VALUE<br />NETWORK<br />&<br />CO-CREATION<br />22 RETWEETS<br />19.000 CONTACTS<br />
  17. 17. SELF<br />ORGANIZING<br />BY<br />SHARING<br />CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:<br />CROWD COLLABORATION<br />
  18. 18. SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />CROWD COLLABORATION <br />
  19. 19. !<br />SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />CROWD COLLABORATION <br />
  20. 20. SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />http://www.logica.com/we-are-logica/media-centre/articles/2011/logica%20i%20can%20help/<br />CROWD COLLABORATION <br />
  21. 21. sharing<br />
  22. 22. SIMPLE<br />BUT<br />EFFECTIVE:<br />SHARING<br />
  23. 23. LET’S HAVE DINNER!<br />OK, BUT WHERE?<br />WATCH OUT!<br />SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
  24. 24. sharing<br />
  25. 25. COLLABORATIVE<br />CONSUMPTION<br />PRODUCT SERVICE SYSTEMS<br />
  26. 26. COLLABORATIVE<br />CONSUMPTION<br />&<br />VALUE<br />NETWORKS<br />COLLABORATIVE LIFESTYLE<br />
  27. 27. 4<br />LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />PER<br />CLIENT<br />FA<br />FA<br />NBR<br />CLIENTS<br />NBR OF<br />CLIENTS<br />HIGH <br />LONG TAIL<br />
  28. 28. 5<br />THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />LONG TAIL BECOMES LONG SNOUT<br />
  29. 29.
  30. 30. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  31. 31. THE S2M MESH<br />M<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />SOCIAL MEDIA<br />STRATEGY<br />V<br />V<br />V<br />V<br />V<br />
  32. 32. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />

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