Case Study – Dolce & Gabbana
IntroductionCMS vendor (Hippo CMS)
Focus on Context Aware Content Marketing
Enabling Brands To Empower Their Audiences

TITLE•    Swide Magazine: Content Marketing Platform;	•    Creating Value By Becoming A Publisher;	•    Right Content Stra...
The Inside View•       Dolce & Gabbana:	     	- Very Strong Identity	     	- Elegance, style and luxury        - Exception...
Blending Content•    Content Mix: Magazine Articles, Newsletter, Videos, Social Media, Apps	•    One Reason Only: Engage T...
Freedom of CreationBiggest Challenge DG faced:	- No Compromise to the Brand, Flexibility and Need for Style	- Creating, Ex...
Content Marketing  Strategy•    Separation of Content  Content Management	•    Using Content to Design Content: Tags  Meta...
Context Aware MarketingThe Future for DG	•  Enhance Context Aware Content:	   	Dynamically render content, based on device...
Thank You                      Stefan Schinkel            s.schinkel@onehippo.com                        @stefanschinkel  ...
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Dolce & Gabbana Content Marketing Platform

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Empowering Audiences To Have The Best Online Experience

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Dolce & Gabbana Content Marketing Platform

  1. 1. Case Study – Dolce & Gabbana
  2. 2. IntroductionCMS vendor (Hippo CMS)
Focus on Context Aware Content Marketing
Enabling Brands To Empower Their Audiences

  3. 3. TITLE•  Swide Magazine: Content Marketing Platform; •  Creating Value By Becoming A Publisher; •  Right Content Strategy: Freedom of Creativity & Design Result: More Engagement With Their Audience
  4. 4. The Inside View•  Dolce & Gabbana: - Very Strong Identity - Elegance, style and luxury - Exceptional Tailoring - Billion Dollar company •  Something Completely Different: Swide “The Entire Universe of The DG Brand” Personal
  5. 5. Blending Content•  Content Mix: Magazine Articles, Newsletter, Videos, Social Media, Apps •  One Reason Only: Engage The Audience with the DG Brand
  6. 6. Freedom of CreationBiggest Challenge DG faced: - No Compromise to the Brand, Flexibility and Need for Style - Creating, Ex-changing Content, Adding New Channels - Deliver a Hyper-Personalized DG Experience No Boundaries
  7. 7. Content Marketing Strategy•  Separation of Content Content Management •  Using Content to Design Content: Tags Meta-data •  Multi-channel is not Enough: Context Awareness
  8. 8. Context Aware MarketingThe Future for DG •  Enhance Context Aware Content: Dynamically render content, based on device, time- of-day, geo-information, language, social graphs etc. Results: - A deeper engagement with the brand - Double-digit Conversion Online Sales
  9. 9. Thank You Stefan Schinkel s.schinkel@onehippo.com @stefanschinkel linkedin.com/in/stefanschinkel 617 500 6160 x 69 More about Hippo: www.onehippo.com www.onehippo.org 9

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