1. In early 2014, Ed Clark retired as CEO of Air Canada and was replaced by Bharat Masrani. 2. Under Masrani, Air Canada acquired around 540,000 Aeroplan credit card accounts from CIBC, representing about 50% of CIBC's portfolio. 3. The outstanding balance on the acquired accounts was $3.3 billion, with a fair value to Air Canada of $3.2 billion.

1. Modern Technology Impact
Due to advancement of technology world has become modern, everything has been changed rapidly. Modern technology is drastically changing the
world's living standards that result, people can achieve everything easily. As we move into the twenty–first century, it is clear to see that we have
become more and more dependent on computers, such as computer are use every filed like School, Office and Aeroplan. My strongly believed that
technology has the biggest impact on the world.
To begin with, Internet and e–mail have changed the way people communicate with each other. Internet gave many benefits. It is a good means of
communication, a fast access to information. We are communicate with each other, share their ideas, happiness and difficulties. We have a great
opportunity to find out more about countries and history of the world. The modern means of transportation helps to people to move from one place
to another very fast. A few years ago, it was impossible to imagine waking up in one country and falling asleep in another, as a result of all mentioned
above the boundaries between countries, their traditions and customs are erased. However, some of them are looking for a better place to live, others
want to get new experience and knowledge. Many families are created between people from different countries.
Probing further, almost every family has their own Television. It is fixed with satellite. Television programs can be received anywhere in the world.
Now people in every
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2. International Travel Case Study
The Top 5 Frequent Flyer Programs for International Travel
Picking the right frequent flyer programs for your international travel depends on the region, the distance (short–haul/long–haul), and your own
objectives. Are you looking to get status? Or do you favor cheap redemptions?
Start by assessing your travel patterns and booking habits (deep–discounted economy vs. full–fare economy or business/first), and reviewing both the
redemption side as well as earning ability of potential programs. Some programs however generally stand out by their number of partners, ease of
achieving elite status, and overall value. Here's a rundown.
Alaska Airlines MileagePlan
MileagePlan is one of the best programs for international travel for both ... Show more content on Helpwriting.net ...
United and Delta charge a premium for award travel on partner airlines (on which you eventually need to rely at some point for international travel).
American has had really poor saver award availability recently, especially for international premium classes, which means British Airways is often the
only transatlantic award option. And it comes with a hefty carrier surcharge.
There is however one substantial downside to MileagePlan. Since Alaska isn't a member of any airline alliance, you usually won't get any elite benefits
with their partners.
Air Canada Aeroplan – Star Alliance
Aeroplan isn't as good as it used to be, but can still offer reasonably priced redemptions on excellent carriers through the Star Alliance network – e.g.
55,000 miles without fuel surcharges from the US to Europe on Swiss.
I would not call Aeroplan the best Star Alliance program overall, but it is a pretty good value for most. Elite status however is not especially easy to
reach given the spending requirement, but it is a very useful program for redemption.

3. You can transfer both American Express Membership Rewards and SPG points to Aeroplan at a 1:1 ratio.
British Airways Executive Club – oneworld
Again, it depends on your travel patterns, but Executive Club is an exceedingly useful program for specific flights. Availability is generally good, and
status can be easy to achieve with some discounted premium cabin travel – bearing in mind that it would definitely involve
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4. Organizational Structure, Operational Efficiency, Internal...
Organizational structure allows guidance to employees by laying out the official reporting relationships that reign the workflow of the company. The
formal outline of a organization 's structure makes it easier to add new positions in the company, as well as, providing a flexible and ready means for
growth. Organizational structure also helps operational efficiency by making clarity to employees at all levels of a company. A thoroughly outlined
structure provides a road–map for internal promotions, allowing organizations to create solid employee advancement tracks for entry–level workers.
Keywords: organizational structure, operational efficiency, internal promotion and employee advancement.
Organizational Structures (Eucharia)
An ... Show more content on Helpwriting.net ...
With the understanding the concept of organizational structure, Air Canada will be used to demonstrate the achieve implementation of structure as
well as organizational strategies, revenue enhancement, marketing strategies & Competitive Advantages and some suggestions to maintain effective
and efficiency of its organizational structure.
Organizational strategies (T.K.)
According to Collins, (2012) report that Air Canada's goal was highly develop as a leading global airline to be among these with the highest levels of
customer satisfaction, employee engagement and value setting for shareholders and other stakeholders. This is following four key strategies:
Continually identifying and implementing cost reduction and revenue generating initiatives.
Extending and increasing connecting traffic through international gateways, on eco– sustainable and basis of profit, and effectively completing in the
leisure market to and from Canada.
Engaging customers by continually enhancing the frying experience and offering a consistently high level of customer experience, with additional
emphasis on reward and business passengers and goods.
Fostering positive culture change through employee engagement programs designed to encourage an understanding of how the airline and its
employees can work together to deliver on the customer promising, investing in the tools and training required to show a culture.
Revenue enhancement

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6. Air Canada Essay
Regulatory Environment
Through the Ministry of Transport, the Government of Canada is wholly responsible for the commercial air transportation that includes maintenance
standards, policy, ground, operations standards, and safety and navigation facilities. The Canadian Transportation Agency independently acts as a
quasi–judicial tribunal that resolves disputes that relate to the consumer and the business. As an economic regulator, the agency also determines,
licenses, permits and issue air transport related authorities. NAVCanada, non–share Capital Corporation, is privately responsible for provision of air
navigation related services in Canada. The Canadian airport authorities, a not–for–profit corporation, operate the major airports in ... Show more content
on Helpwriting.net ...
Together with its Contracted Carriers, Air Canada carries more passengers, provides more flights and serves more non–stop destinations in the
domestic market than any other airline. Its main domestic competitor is WestJet which provided service to 38 domestic destinations in 2016, compared
to Air Canada's 64 destinations. Air Canada is also the largest U.S. trans–border market provider of scheduled passenger services. The airliner, together
with its contracted carriers, provided than any other airline on 2016, a 45% market share proximate based on ASM. Air Canada, a broad portfolio of
international route rights, provides the largest of scheduled passenger services in the international market to and from Canada, an estimated market
share of 39% in 2016.
Investor Relations and Social Concern
Like any airline, Air Canada aims to be the best in the industry. Its objective is for the continuous improvement of employee engagement and customer
experience. In its pursuance for the global champion status, Air Canada strategically identifies and implements reduction of cost and initiatives for
generating revenues and pursues growth opportunities that are internationally profitable (Air Canada – The Official Website", 2017). It also leverages
competitive advantages for appropriate enhancement of margins, largely by increasing connecting traffic through new and existing international
gateways and effectively expanding and competing in the leisure market to and from
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7. Analysis of the Four Season's Hotel and its business...
INTRODUCTION
Methodology of Report
The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary
sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and
magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis
and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and
specifically the future outlook of Four Seasons Hotel and Resorts, Inc.
Company History and Background
The vision for Four ... Show more content on Helpwriting.net ...
Growing at an annual rate of approximately 2–3%, the industry is divided into four tiers, consisting of budget/economy, mid–scale, first–class and
luxury. Though there are countlesshotels around the globe, the major players in the industry are the 10–12 parent companies that operate a chain of
hotels, often with brands that are spread across the four tiers. In addition to international players, each tier also contains an abundance of smaller hotels
that competes in its respective tier .
Within the luxury tier, many of the players do not actually own the hotels themselves, but instead manage the operation of the business, similar to that
of FSH. In the luxury segment, competition for acquiring new management agreements becomes very high as hotel owners make their choices based
on the quality and value of a company's management service and most importantly, its brand name. Moreover, guests who choose to stay in luxury
hotels are commonly not very price sensitive, and thus it is essential that a hotel distinguish itself amongst its competition by providing value added
services as well as maintaining an untarnished, reputable brand name and image.
To remain profitable, hotels must operate with around 65–70% capacity . Due to seasonality, political and economic events, some hotels are finding it
difficult to maintain profitable occupancy levels and have started to provide services along multiple levels within the industry's

8. ... Get more on HelpWriting.net ...

9. Air Canada 's Strategic Procurement Plan
Air Canada arranges a proactive strategic procurement plan to obtain different goods and services that are vital and fundamental for company growth.
These strategies are based on analysis of their historical spending and on educated forecasting of requirements and opportunities. Air Canada is able to
create and improve important relationships with key strategical suppliers due to their pronounced buying volume allowing them to acquire greater
leverage. Air Canada mission is simple and straightforward which is the connect Canada with the world. Naturally focusing on improving their
financial performance in order to increase productivity and its cost structure. To minimize fuel emission and other greenhouse gases based on Air
Canada's environmental concern. Their vision consists in building loyalty through quality service and innovation. In order to maintain an effective
supply chain, Air Canada must evaluate suppliers by analysing qualifications and competencies. These suppliers must demonstrate best practices,
maintain a strong financial position, demonstrate a respect for the environment and meet applicable legal, regulatory, safety, security and operational
requirements. These suppliers must share same vision and mission in achieving growth and increasing product value. Establishing a win/win
relationship to attain objectives and goals. PEST analysis allows Air Canada to discover new technological advancements within suppliers such as new
products and IT systems. On the
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10. The Importance Of Traveling
You worked really hard to get your miles and points in the bank. Don't let that potential vacation currency go to waste. Here are some helpful tips to
keep your miles from expiring.
Below the useful tips is a table with the major airline and hotel expiration deadlines.
Know The Expiration Dates
Each frequent flyer program has slightly different rules for when their miles expire. For some international airlines, it can be up to 3 years. For most
programs in the US, accounts expire after 18 months of inactivity.
This means that if you let your miles account sit for 18 months, and neither earn nor redeem a mile, you will lose them all. And this seems to take
people by surprise pretty frequently. Points Banking does require ... Show more content on Helpwriting.net ...
But it makes sense to link your cards to a dining program, like Rewards Network. It's always a nice surprise to get an email that you've earned miles
after eating at a random cafe in a town you've never been to before. This free option is worth signing up for.
Move points around
For the most part, you can't transfer points between airlines. You can also transfer points fromBank Rewards credit cards to airlines.
If you have credit card points through American Express Membership Rewards, Chase Ultimate Rewards, or Citi ThankYou cards, you can transfer
those points to selected airline partners. Members of the Starwood Preferred Guest program can transfer points to over a dozen different airlines. That's
the benefit of a flexible and transferable points programs.
In most cases you'll need to transfer a minimum of 1,000 points. Although Starwood Preferred Guests Platinum members can transfer as little as one
point to an airline program.
Some airlines also allow you to donate a handful of miles to charity, which can be a good option in a pinch. You can also move miles between one

11. person's account to another.
Keep in mind, some airlines charge a transfer fee this. Not the best option.
Buy Miles
When I was in a pinch a few years ago, I bought a 1,000 miles to keep the loyalty account active. This was in my novice days when I was still
learning. Although spending $15 to reset the clock seemed like a good idea at the time, there are other
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12. Cineplex Entertainment
S
w
9B08A008
CINEPLEX ENTERTAINMENT: THE LOYALTY PROGRAM
RenГ©e Zatzman wrote this case under the supervision of Professor Kenneth G. Hardy solely to provide material for class discussion.
The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names
and other identifying information to protect confidentiality.
Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is
not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey
Publishing, Ivey Management ... Show more content on Helpwriting.net ...
Although both parties were mutually dependent, distributors held the balance of power and theaters relied heavily on concession revenues, of which
they retained 100 per cent of the receipts. The margins on customers' purchases of concession treats and beverages were 65 per cent on average.3
Table 1 (below) shows one way of characterizing the motivations and frequency of movie–going behavior according to various age segments.
2
Marcus Robinson, "A History of Film Exhibition in Canada," Playback: Canada's Broadcast and Production Journal (2005), accessed December 30,
2007.
3
Janet Wasko, How Hollywood Works, Sage Publications, London, 2003.
Page 3
9B08A008

13. Table 1
OBSERVATIONS ON THE MOTIVATIONS AND FREQUENCY OF MOVIE ATTENDANCE BY AGE
Frequency, reasons for attendance* Age Segment Labels
13–15
"Teenagers"
16–19
"Young
Adults"
20–24
"Young
Working"
Medium (Special
Movies)
High
(Routine)
36–54
"Older
Families"
X
Low
(Special Events)
25–35
"Young
Families"
55+

14. "Retirees"
X
X
X
X
X
*These observations were drawn from an independent focus group study conducted in 2003.
"Teenagers" – Teenagers use the movie theatre and arcade for social gatherings because locations are accessible and movie–viewing is considered by
parents to be an appropriate social activity. They are among the highest
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15. Air Canada Porter's 5 Forces
2.4.Fleet age: Air Canada has fleet of close to 400 Air crafts. It is very crucial for Air lines to maintain the new version of air crafts in its fleet. Air
Canada currently has fleet of 787 –Dreamliner, and many long range latest A330, B777 flights to serve long range destinations. Air Canada also has
purchased latest Boeing 737 Max, the latest short haul flight from Boeing and has placed orders for B787 ( latest generation of Long haul aircraft
from Boeing). Maintaining the average age of fleet is crucial for Airlines. Airlines use one of the few strategies to keep average fleet age competitive;
Buy from Manufacturer, Lease from Manufacturer and Lease / buy from other airline companies (which are in decline) or sell to other airline companies
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The target of Air Canada is to be the most preferred airline for flyers across the world. This can be achieved by providing the best flying experience
to the customers through connectivity and constantly improving customer service. Other airline carriers are also trying to catch up with Air Canada on
these parameters due to stiff competition. The market has evolved in such a way, that all the players are trying to beat each other. This finally helps
the customers as they have a wide variety of options to choose from.
The indirect competitors of Air Canada are cruises and trains for longer and shorter distances respectively. Cruises are known for their luxury and
excellent travelling experiences. They are indirectly competing with airline industry for the same customer base. Also, over shorter distances, some
customers prefer rail services over airlines due to being the cheaper mode of transport.
What competitive advantages and disadvantages do you & your competitors have, especially as they relate to the service component?
Air Canada vs West Jet:
Focused on East Coast (Serving Toronto, Montreal as major
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16. An Acquisition Of 2014 Ceo Ed Clark Retired And Bharat...
In the beginning of 2014 CEO Ed Clark retired and Bharat Masrani took over in the position. Since Masrani took position there was an acquisition of
CIBC's Aeroplan credit card accounts. TD bought approximately 50% of CIBC's existing Aeroplan credit card portfolio totaling around 540,000
accounts. The outstanding balance on the accounts was $3.3 Billion with a fair value of $3.2 Billion (PWC 2015, 33). They also disposed of capital
markets, investment banking, and corporate banking products and services. This includes underwriting and helping to distribute new debt or equity
issues to the public (TD 2014, 25). In 2014, in Canadian retail, the bank's revenue totaled to $19,161,000,000 with a significant portion of that comhat
has... Show more content on Helpwriting.net ...
TD Bank expectation for interest rate risk is to ensure that earnings are stable and predictable over time (TD 2014, 86). The bank adopted a
disciplined hedging approach to manage the net interest income from assets and liabilities. The key aspects of this approach are as follows, "evaluating
and managing the impact of rising or falling interest rates on net interest income and economic value, and developing strategies to manage overall
sensitivity to rates across varying interest rate scenarios, measuring the contribution of each TD product on a risk–adjusted, fully–hedged basis,
including the impact of financial options such as mortgage commitments that are granted to customers and, developing and implementing strategies to
stabilize net interest income from all retail banking products (TD 2014, 86). "The bank becomes exposed to interest rate risk when their assets and
liability principal and interest cash flows have different interest payments or maturity dates" (TD 2014, 86). This is called mismatched positions
The bank uses derivatives such as wholesale, funding, other capital market alternatives, and product pricing strategies to manage their interest rate risk
(TD 2014, 87).
Variations in the interest rate risk changes the balance sheet significantly as assets and liabilities are very sensitive towards these changes. (TD 2014,
154)
This chart shows what happens to fair value of
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17. Air Canada's Rewards Program
Air Canada says it is will launch its own rewards program in 2020 and cut ties with Aeroplan air miles in a move that sent the airline's shares to a
10–year high.
The share price of Aeroplan owner Aimia Inc., meanwhile, plummeted by more than 50 per cent on Thursday.
Aeroplan air miles will not be transferable to its new program, but Air Canada it will accept Aeroplan points after June, 2020, "with pricing competitive
with other third–party rewards programs."
Air Canada said operating its own program will boost its financial performance while allowing it to offer customers better value.
Air Canada launched Aeroplan in 1984, spun it off in 2002 and in 2008 severed financial ties with the company.
Aimia said on Wednesday recent talks with Air Canada indicated the carrier would not renew the agreement in 2020.
"While disappointed, we ... Show more content on Helpwriting.net ...
Johnston said.
Analysts said Air Canada's move has significant implications for Canadian Imperial Bank of Commerce and Toronto–Dominion Bank, which offer
co–branded Aeroplan credit cards.
"A big question most investors will have is if this announcement implies gradual erosion of a significant cards portfolio for each bank over the next
three years," said Gabriel Dechaine, a stock analyst with National Bank Financial, predicting Air Canada's move will touch off a new round of
competition among the banks for credit card customers.
With Air Canada launching its own loyalty program, CIBC and TD Aeroplan customers appear "poachable" by other banks, Mr. Dechaine said.
In a statement, TD said its Aeroplan credit card program will operate as usual, and it does not expect a material change to its profit when the
partnership expires in 2020.
But he said questions remain over transition costs and how Air Canada arrived at the 15–year, $2–billion forecast for the program's net present
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18. Corporate Social Responsibility Report
CORPORATE SOCIAL RESPONSIBILITY REPORT
Although corporate social responsibility has no universal definition, it is understood to be the way firms integrate social, environmental and economic
concerns into their values, culture, decision making, strategy and operations in a transparent and accountable manner and thereby establish better
practices within the firm, create wealth and improve society. (Industry Canada, 2011) This report will represent the critical analysis of the current
Corporate Social Responsibility practices of Air Canada followed by recommendations for improvement.
Air Canada is Canada's largest full–service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada–U.S. ...
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Although it appears as if Air Canada is selflessly attempting to make the game of hockey a safer sport, one may question if they are capable of
making the rules of a professional sport which has nothing to do with their core business. Many companies, in an attempt to save face in the public's
eye, have exercised their power to make decisions regarding matters that they have no knowledge or expertise in. I believe Air Canada has an
underlying motive of attempting to increase profitability by appearing to society as an organization that does not tolerate or condone actions that are
frowned upon by society. Furthermore, Air Canada's headquarters are in Montreal which is the same location of the aforementioned incident and may
represent a conflict of interest.
Another pressing concern in the news headlines recently has been the unfair labour practice complaint filed by Air Canada against the Canadian Union
of Public Employees (CUPE) over the collective bargaining negotiations
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