The social sharing phenomenon has given marketers access to a giant footprint of authentic customer stories. Within this user-generated content (UGC) are the most credible, trusted and relevant customer experiences that people crave and brand’s can’t manufacture. Stackla’s Noor Hammad will share how brands are optimising their digital marketing by leveraging UGC across their ads, websites, emails and all online touchpoints.

1. Optimising Digital Marketing
in a Changing Consumer
Landscape
Masterclassing
Noor Hammad
Head of Product Marketing

2. 2Netgear Proposal
Brand-generated content is
being ignored
Brands are
spending more
year-over-year increase in
brand created content
3X
For less
return
of all brand created
content gets noticed
5%
*Beckon Research

3. 3Netgear ProposalBrands created content for consumers
Back then
Consumers create content about brands
But now

4. 4Netgear Proposal
User-generated content is
getting noticed
of purchase decisions
are peer influenced
81%
Drive
sales
of consumers trust earned
media more than owned media
92%
Strengthen
consumer trust
*Nielsen *Forbes

5. 5Netgear Proposal
are created every day
2.5 Billion pieces of user-generated content

6. And people trust people more
than they trust brands.

7. 7Netgear Proposal
Engage with customers
anywhere they go
Impactful
Advertising
Live
Experiences
Personalized
Emails
Engaging
Websites
Purchase
Conversions

8. “We knew authenticity was the key.
Slick product photography and cheesy
montage videos weren’t going to resonate
with our core audience of 18-24 year olds.”
Kirsten Matthew
Media Blanco, creative agency
to TOYOTA
Impactful Advertising

9. 9Netgear Proposal
440%
Ad Engagement
Impactful Advertising

10. 10Netgear Proposal
200%
Return on investment
Engaging Websites

11. 11Netgear Proposal
10KBooking enquiries
Better Emails

12. Email: info@stackla.com
stackla.comWeb:
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