Stackla's Andy Mallinson shares how user-generated content can help power the purchasing cycle across all marketing touchpoints.

1. Andy Mallinson
Managing Director, Stackla
@andymall / @stackla
Let your customers
tell your story
The power of User-Generated Content

2. 2Netgear Proposal
Brand-generated content is
being ignored
Brands are
spending more
year-over-year increase in
brand created content
3X
For less
return
of all brand created
content gets noticed
5%
*Beckon Research

3. 3Netgear ProposalBrands created content for consumers
Back then
Consumers create content for brands
But now

4. 4Netgear Proposal
User-generated content is
getting noticed
of purchase decisions
are peer influenced
81%
Drive
sales
of consumers trust earned
media more than owned media
92%
Strengthen
consumer trust
*Nielsen *Forbes

5. 5Netgear Proposal
are created every day
2.5 Billion pieces of user-generated content

6. 6Netgear Proposal
The power of
social proof
6X
Customers are 6x more likely to
purchase a product if the page includes
pictures from social media
*AdWeek

7. Mission:
Harness social media to build excitement and
engagement around London Fashion Week
and drive sales.
#RedIsTheNewBlack#LIVETRENDS
Campaign

8. 8Netgear Proposal
+ Digital Billboards
+ Engaging Websites
+ Digital Billboards
#LIVETRENDS

9. 9Netgear Proposal
#LIVETRENDS
3.8M
customers engaged
using hashtag on Twitter
sales uplift on featured
products
75%
Return on investment
11:1

10. 10Netgear Proposal

11. 11Netgear Proposal
Stackla is the UGC marketing platform of choice
for the world’s leading retail & FMCG brands.

12. Andy Mallinson
Managing Director, Stackla
@andymall / @stackla
In Summary
- Build an authentic online presence
- UGC fuels the purchase cycle
- UGC can be used across all customer
touchpoints at scale
Thank You. Questions?