1. Re-defining Health Care
from “ICT Perspective”
Choi, Chang-Kyu
(Manager, Future Strategy Team, SK
Telecom)
Sep. 6th, 2016

2. Platform & ICT industry

3. 1) definition*
two-sided market
match-making
intermediary

4. 1) definition*
“경제학 이론의 생산함수 Q = f (L, K) 관점에서 해석해 볼 때, Platform은
노동력(L)이나, 자본(L)이 온라인에서 거래되는 것을 의미함 (JP Morgan)”

5. 1) definition*
1) 노동자나 자본가가
2) 온라인의 “중개자(intermediary)”를 통해
3) 본인의 “노동력(L; Labor)”이나 소유한 “자본(K; Capital Asset)”
을
4) 재화나 용역(goods & services)의 형태로
5) 소비자에게 제공하여
6) “거래(transaction)”가 일어나는 것
Uber나 TaskRabbit 등은 “Labor Platform”이라고 부를 수 있는데, 노동 공급자가
파트타임 혹은 풀 타임의 노동력을 노동 수요자에게 제공하여 거래가 일어나게 한다.
eBay나 Airbnb는 “Capital Platform”인데, 자본을 소유한 사람들이 해당 자본의 수요자에게
P2P(peer to peer)로 공급하여 거래가 일어나게 한다.

10. 3) summary
[Link]

11. Value Based Health Care

12. 1) problems
“mal-function of price
mechanism”
“a little”
- competition, technology
(ICT)
- personalization, data
“a lot”
- regulations, interest groups
- inefficiencies

13. two-sided market
match-making / intermediary
1) problems
“definition of PLATFORM”

14. 1) problems
“mis-match of Supply &
Demand”
“no match-making (no platform
play)”
“no intermediary”
“one-sided market”

15. 2) problem-solving
“ICBM”
IoT (Internet of Things)
Cloud Computing
Big data analytics
Mobile (Connectivity)

16. 2) problem-solving
[Link 1] [Link 2]

17. 2) problem-solving
NIA, 「IT & Future Strategy 보고서」

18. 2) problem-solving*
NIA, 「IT & Future Strategy 보고서」

19. 조대곤(2015), “ICT 기반의 보건의료서비스 동향”
2) problem-solving

20. 2) problem-solving
백롱민(2016), “ICT와 디지털 헬스케어 융합 통한 정밀의료 실현 가속화”

21. [Link 1] [Link 2] [Link 1] [Link 2]
3) PMI : Precision Medicine Initiative

22. 3) PMI

23. 3) PMI
[Link]

24. vs. 경험의학, 직관의학
평균지향적 의학 (one-size-fits-all-approach)
*Precision Medicine Initiative (2015)
3) PMI

25. 3) PMI

26. “나는 정밀 의료를
세계 최초로 시행한
대통령으로 기억되고 싶다.”
- Barack Obama
[Link]
3) PMI

27. 3) PMI
[Link 1] [Link 2]
[Link 3]

28. 3) PMI

29. 3) PMI

30. 3) PMI

31. EMR,
a stepping stone of
Precision Medicine Initiative
[Link 1] [Link 2] [Link 3] [Link
*EMR penetration
U.S ’08 : 7% → ‘16 : 86%
vs. Korea : 96% (nominal; SNU/SAMSUNG/Severance/ASAN)
~ 7%(certificated & inter-operable)
3) PMI

32. [Link 1] [Link 2] [Link 3]
3) PMI

33. Health expenditure per capita (2014, current
US$)
% of GDP (2014)
[Link]

34. *barometer : whether using the “ICT” as a enabler
(same methodologies ; Genomics, etc.)
3) PMI

35. 유전체 분석해 같은
癌에 다른 항암제…
치료 효과 2배로
[Link 1] [Link 2]
3) PMI

36. 4) ICBM

37. 4) ICBM

38. 5) VBHC
volume vs. value
value
: patient health outcome
per dollar spent

39. 5) VBHC
key question!
value
: patient health outcome per dollar spent
outcome
: how can we measure the outcome?

40. 5) VBHC
input vs. output
mass vs. personalization
infra vs. business (service)
neutralization vs. differentiation
quantity vs. quality

41. ― Daniel Kraft (2014)
5) VBHC

42. https://youtu.be/zrW3-yzWt5Q
5) VBHC

43. 5) VBHC

44. 6) personalization
personal
methodology
differentiation
technology
data
curation
customization
segment
targeting

45. 7) BCG*
[Link]

46. 8) M. Porter*
[Link]

47. 8) M. Porter*

48. 8) M. Porter*

49. Heal the world,
make it a better place!
For you and for me,
and the entire human
race!

50. End of Document
Choi, Chang-Kyu
Manager, Future Strategy Team,
SK Telecom
choi.ck@sk.com
hackerway1@naver.com
facebook.com/hackerway1