The document discusses redefining health care from an ICT perspective. It summarizes that platforms act as intermediaries for workers and capital owners to provide their labor or assets to consumers through online transactions. It identifies problems in health care like mismatched supply and demand without platforms. It proposes using ICT like IoT, cloud computing and big data to solve problems by enabling precision medicine through data-driven personalized treatment. This represents shifting from experience-based to evidence-based medicine and improving health outcomes per dollar spent through value-based health care models.

1. Re-defining Health Care
from “ICT Perspective”
Choi, Chang-Kyu
(Manager, Future Strategy Team, SK
Telecom)
Sep. 6th, 2016

2. Platform & ICT industry

3. 1) definition*
two-sided market
match-making
intermediary

4. 1) definition*
“경제학 이론의 생산함수 Q = f (L, K) 관점에서 해석해 볼 때, Platform은
노동력(L)이나, 자본(L)이 온라인에서 거래되는 것을 의미함 (JP Morgan)”

5. 1) definition*
1) 노동자나 자본가가
2) 온라인의 “중개자(intermediary)”를 통해
3) 본인의 “노동력(L; Labor)”이나 소유한 “자본(K; Capital Asset)”
을
4) 재화나 용역(goods & services)의 형태로
5) 소비자에게 제공하여
6) “거래(transaction)”가 일어나는 것
Uber나 TaskRabbit 등은 “Labor Platform”이라고 부를 수 있는데, 노동 공급자가
파트타임 혹은 풀 타임의 노동력을 노동 수요자에게 제공하여 거래가 일어나게 한다.
eBay나 Airbnb는 “Capital Platform”인데, 자본을 소유한 사람들이 해당 자본의 수요자에게
P2P(peer to peer)로 공급하여 거래가 일어나게 한다.

10. 3) summary
[Link]

11. Value Based Health Care

12. 1) problems
“mal-function of price
mechanism”
“a little”
- competition, technology
(ICT)
- personalization, data
“a lot”
- regulations, interest groups
- inefficiencies

13. two-sided market
match-making / intermediary
1) problems
“definition of PLATFORM”

14. 1) problems
“mis-match of Supply &
Demand”
“no match-making (no platform
play)”
“no intermediary”
“one-sided market”

15. 2) problem-solving
“ICBM”
IoT (Internet of Things)
Cloud Computing
Big data analytics
Mobile (Connectivity)

16. 2) problem-solving
[Link 1] [Link 2]

17. 2) problem-solving
NIA, 「IT & Future Strategy 보고서」

18. 2) problem-solving*
NIA, 「IT & Future Strategy 보고서」

19. 조대곤(2015), “ICT 기반의 보건의료서비스 동향”
2) problem-solving

20. 2) problem-solving
백롱민(2016), “ICT와 디지털 헬스케어 융합 통한 정밀의료 실현 가속화”

21. [Link 1] [Link 2] [Link 1] [Link 2]
3) PMI : Precision Medicine Initiative

22. 3) PMI

23. 3) PMI
[Link]

24. vs. 경험의학, 직관의학
평균지향적 의학 (one-size-fits-all-approach)
*Precision Medicine Initiative (2015)
3) PMI

25. 3) PMI

26. “나는 정밀 의료를
세계 최초로 시행한
대통령으로 기억되고 싶다.”
- Barack Obama
[Link]
3) PMI

27. 3) PMI
[Link 1] [Link 2]
[Link 3]

28. 3) PMI

29. 3) PMI

30. 3) PMI

31. EMR,
a stepping stone of
Precision Medicine Initiative
[Link 1] [Link 2] [Link 3] [Link
*EMR penetration
U.S ’08 : 7% → ‘16 : 86%
vs. Korea : 96% (nominal; SNU/SAMSUNG/Severance/ASAN)
~ 7%(certificated & inter-operable)
3) PMI

32. [Link 1] [Link 2] [Link 3]
3) PMI

33. Health expenditure per capita (2014, current
US$)
% of GDP (2014)
[Link]

34. *barometer : whether using the “ICT” as a enabler
(same methodologies ; Genomics, etc.)
3) PMI

35. 유전체 분석해 같은
癌에 다른 항암제…
치료 효과 2배로
[Link 1] [Link 2]
3) PMI

36. 4) ICBM

37. 4) ICBM

38. 5) VBHC
volume vs. value
value
: patient health outcome
per dollar spent

39. 5) VBHC
key question!
value
: patient health outcome per dollar spent
outcome
: how can we measure the outcome?

40. 5) VBHC
input vs. output
mass vs. personalization
infra vs. business (service)
neutralization vs. differentiation
quantity vs. quality

41. ― Daniel Kraft (2014)
5) VBHC

42. https://youtu.be/zrW3-yzWt5Q
5) VBHC

43. 5) VBHC

44. 6) personalization
personal
methodology
differentiation
technology
data
curation
customization
segment
targeting

45. 7) BCG*
[Link]

46. 8) M. Porter*
[Link]

47. 8) M. Porter*

48. 8) M. Porter*

49. Heal the world,
make it a better place!
For you and for me,
and the entire human
race!

50. End of Document
Choi, Chang-Kyu
Manager, Future Strategy Team,
SK Telecom
choi.ck@sk.com
hackerway1@naver.com
facebook.com/hackerway1