Marketing plan for life

1. Your change conCELtant @ www.linkedin.com/in/celinapalviar
DISCOVERING THE WORLD
WITH CEL THE EXPLORER:
20 YEAR MARATHON
BORCELLE TRAVEL
Celina Alviar

2. Your change conCELtant @ www.linkedin.com/in/celinapalviar
ZYX: Leaving
footprints of
love & kindness
wherever I go
Dependable Sister
Change Consultant
Dedicated Woman
Change Advocate Best friend Wife & Mother
Loving Daughter

3. Your change conCELtant @ www.linkedin.com/in/celinapalviar
What footprints will I leave &
how to reach my end destination?
STORY
SELLING
OUTLINE
Vision/Mission of change
My 7 footprints
12-stop itinerary
My personal brand
30y/o vs 50 y/o me
My end destination

4. Your change conCELtant @ www.linkedin.com/in/celinapalviar
VISION/MISSION
To create positive change to growing
Filipino SME society using my strengths on
operations, change management & medical
diagnostics and to provide opportunities
for education to the less fortunate
children through my legacy foundation.

5. Your change conCELtant @ www.linkedin.com/in/celinapalviar
The 7 footprints
I want to leave
in this world
Committed Wife &
Mother
Level-5 leader
Best friend
Educated woman Curious traveler Holistic Individual
Responsible
daughter & sister

6. Responsible daughter
& sister

7. Committed Wife &
Mother

8. Best Friend

9. Educated &
empowered woman

10. Curious Traveler &
Risk taker

11. Level 5 Leader

12. Holistic Individual

13. Your change conCELtant @ www.linkedin.com/in/celinapalviar
Personal Brand:
I’m your change conCELtant!
Find balance in life
Seeing the world through magnifying lens
Be grounded with the world
Do everything out of love

14. Your change conCELtant @ www.linkedin.com/in/celinapalviar
12-stop itinerary: Marketing plan for life
1. Define Business-
Who am I? I am Cel Alviar, your
change conCELtant
2. Assess Market- Capitalize on
Strength
My accounting, operations,
process improvement, data
analytics, medical diagnostics,
empathy
3. ID PTM- Discovering Real Me
Daughter & Sister, Wife &
Mother, Chief of Corporate
Services, Change Advocate,
Tech Advocate, Explorer &
Adventurer

15. Your change conCELtant @ www.linkedin.com/in/celinapalviar
12-stop itinerary: Marketing plan for life
4. Launch Strategy- Find Niche
& Risk
Save time & lives of consumers
while being a change advocate to
family-owned SMEs
(Risk: SMEs resistant to change)
5. Weather PLC (Product) Life
Cycle -
MBA, continuous certifications,
stay informed, growth mindset
6. Balance Mix- Build My Brand
Exceptional consultant
advocating growth mindset to
SMEs

16. Your change conCELtant @ www.linkedin.com/in/celinapalviar
12-stop itinerary: Marketing plan for life
7. Expand Reach (Place) - Create
My Legacy
SME industry, Conventions,
Business Groups
8. Campaign Ad (Promo)-
Reawaken Creativity
Be Personal! – Relationships,
Website, Social Media
9. Plan Distribution (Place)-
Share Time & Energy
Create e-learning materials,
Establish consulting firm,
Train people

17. Your change conCELtant @ www.linkedin.com/in/celinapalviar
12-stop itinerary: Marketing plan for life
10. Achieve Sales- Reach Goals
My 3Ps– Priorities, Passion,
Purpose
11. Analyze P & L- Keep Score
SMART goals, visual dream
board, stay focused, celebrate
wins
12. Seek Opportunities- Make
Dreams Real
My 4Es – continuous Education,
Expand network,
be Exposed & Engaged

18. Your change conCELtant @ www.linkedin.com/in/celinapalviar
30 years old-----------------------------
Daughter & Sister -----------------------
Employee--------------------------------
Volunteering-----------------------------
8am-5pm work ---------------------------
Local travels-----------------------------
Afraid of failure--------------------------
Career Woman---------------------------
30 vs 50
Me today @ 30
50 years old
Wife & Mother
Consultant – Own firm
Owns children foundation
Have control over her time
Immersed with world culture
Open to failure & learning
Fulfilled woman
Future me @ 50

19. Your change conCELtant @ www.linkedin.com/in/celinapalviar
Life is a marathon;
Leave only footprints
of kindness and love
My end in mind…
Able to impact Filipino people’s lives
Able share my blessings of wealth & love
Having a happy, contented &
God-fearing family
Able to help others reach their dreams

20. Your change conCELtant @ www.linkedin.com/in/celinapalviar
DISCOVERING THE WORLD
WITH CEL THE EXPLORER:
20 YEAR MARATHON
BORCELLE TRAVEL
Celina Alviar