Highly Personal High Performance Marketing Plan for Alyssa Litao, CPA

1. Alyssa Marie Litao, CPA
Account-ability:
Powering a GREENER FUTURE
20-year Professional and
Personal Marketing Plan for
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa
July 2023

2. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
My Z: Account-ability for a Greener Future
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✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa
Accounting
Strengthening
my Abilities so
I can serve
Sustainability

3. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
Outline
High performance, highly personal road to
Power a Greener Future
A. Account-ability Daily
• Vision/Mission
• 5 Life Roles
• My Personal Brand
• Planting the Seeds: 12-Point Plan
B. End in Mind:To Reap what is Sown
• The future is GREEN
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✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

4. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
VISION/MISSION
My life’s purpose is to use my skills and passion to serve the greater
good and bring glory to God. I strive to continuously improve my
God-given abilities to serve my family and others and to use my
Finance and Accounting skills to promote Sustainability and make
the world a greener place to live in.
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I align daily…
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

5. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
A green future means being successful in the
following roles daily:
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5 Life Roles
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa
1. Faithful Christian
2. Loving Daughter
3. Responsible Finance Controller
4. Trustworthy Friend
5. PassionateAdvocate
Accounting
Strengthening
my Abilities so
I can serve
Sustainability

6. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
1. Faithful Christian
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✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

7. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
2. Loving Daughter
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✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

8. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
3. Responsible Finance Controller
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✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

9. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
4.Trustworthy Friend
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✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

10. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
5. Passionate Advocate
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✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

11. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
11
My Personal Brand:
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa
Account-ability: Accounting for Sustainability
Using my Accounting skills to promote
Sustainability and continuously
strengthening my God-given abilities to
achieve excellence ⭐

12. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
12
Planting the Seeds: 12-Point Marketing Plan for Life
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa
1. Define Business
Who Am I? I am Alyssa Litao, CPA
2. Assess Market- Capitalize on Strength
My Finance and Accounting skills, and passion for Sustainability
3. ID PTM- Discovering Real Me
Excel in my roles as a Christian, Daughter, Finance Controller,
Friend, and Advocate
4. Launch Strategy- Find Niche & Risk
Provide finance & accounting service to sustainability-driven
companies
Risk: industry is faced with challenges

13. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
13
Planting the Seeds: 12-Point Marketing Plan for Life
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa
5. Weather PLC (Product) Life Cycle
Continuously improve skills, earn certifications, and adapt new
technology
6. Balance Mix- Build My Brand
Provide offshore financial services
7. Expand Reach (Place) - Create My Legacy
Pioneering roles
8. Campaign Ad (Promo)- Reawaken Creativity
Automation and process improvement champion

14. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
14
Planting the Seeds: 12-Point Marketing Plan for Life
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa
9. Plan Distribution (Place)- Share Time & Energy
LinkedIn, Internal newsletters
10. Achieve Sales- Reach Goals
Specify career roadmap for the next 20 years
11. Analyze P & L- Keep Score
Review actual performance vs. goals and values
12. Seek Opportunities- Make Dreams Real
Use my finance expertise to contribute to a more sustainable
world; use resources to promote advocacies

15. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
Here and Now
» 25 years old
» Single
» FinanceController
» Individual Contributor
» Advocate
» One source of Income (Employment)
15
20-yearJourneytoReapwhatisSown…
End in Mind:The future is GREEN
» 45 years old
» Happily Married with Kids
» VP for Finance/CFO
» Business Leader
» Organization Founder
» Employment, Business, and Passive Income
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

16. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
I consider myself successful if I have powered a green future not
just for myself but for my family, my colleagues, the environment,
and the children I get to help in my advocacies.This way, I will
know I have brought glory to God as I have used the abilities He
gave me to serve others.
In achieving my life outcomes, I must have done everything
sustainably and consistently to ensure that the people whose
lives I touched will receive the full and lasting benefits of my
hardwork.
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WinningOutcome:AGreenerFuture
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

17. BEST FOR You
O R G A N I C S C O M P A N Y
Classification: Confidential
Success for me is the result of small, reasonable, and meaningful
choices that point to the direction of the best version of myself.
“Time magnifies the margin between success and failure. It will
multiply whatever you feed it. Good habits make time your ally. Bad
habits make time your enemy.”
- James Clear, Atomic Habits
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WinningOutcome:AGreenerFuture
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa

18. Alyssa Marie Litao, CPA
Account-ability:
Powering a GREENER FUTURE
20-year Professional and
Personal Marketing Plan for
✉ alyssa.marie.Litao@obf.ateneo.edu | 💻 www.linkedin.com/in/alyssa-litao-cpa
July 2023