20 YEAR HYPER-FOCUSED MARKETING PLAN Dendricks Lao v92 1MIN.pptx

20 YEAR HYPER-FOCUSED
MARKETING PLAN
CREATING LASTING LEGACY, TODAY!
DEC 2042 ARCH. DENDRICKS LAO
V92 MARKETING MANAGEMENT
D S L

XYZ : CREATING LASTING LEGACY, TODAY
D S L

CREATING LASTING LEGACY, TODAY
D S L
LIFE PLAN
A.VISION / MISSION W/ USP
B.ROLES / PRODUCT PORTFOLIO
C.PERSONAL BRAND
D.MARKETING LIFE PLAN
E.RELATED THEME
F.TODAY VS FUTURE
G.WINNING OUTCOME

D S L
A.VISION / MISSION W/ USP
BUILD LASTING RELATIONSHIPS WITH FAMILY, PARTNERS, COLLEAGUES AND CLIENTS. BE CONSISTENT IN
MY FAMILY AND OUTSIDE AT WORK
INSPIRE OTHERS THROUGH PROFESSIONAL, ETHICAL AND SPIRITUAL
LEADERSHIP THAT CAN REFLECT MY LEGACY IN A MORE
SUSTAINABLE FUTURE
ADVOCATE CREDIBILITY, HONESTY AND COMPASSION IN OUR
DEALINGS AND TO PRESERVE AND PROTECT THE
ENVIRONMENT

D S L
B.ROLES / PRODUCT PORTFOLIO

D S L
C.PERSONAL BRAND
D S L
VISIONARY ARCHITECT
BUSINESS BUILDER
VALUE CREATOR

D S L
DEFINE BUSINESS
Arch Dendricks Lao – Principal Architect of Altreo Design Studios, President of Clean
n Green Energy Solutions Inc., Founder of CASA LAO Kitchens
ASSESS MARKET: CAPITALIZE ON STRENGTH
- Creating new business opportunities through business development
- Design and Project Management
- Investments and Project Development
ID PTM : DISCOVERING THE REAL ME
Excels in my role as a Principal Architect, Business Partner, Director, Founder, Chef,
Husband and Father.
LAUNCH STRATEGY: NICHE AND RISK
- Credible and reliable business partner
- Risk: people who did not want to pursue business opportunities and investment.

D S L
Balance mix – build my brand
Expand reach-create my legacy
Campaign ad – reawaken creativity
Continuous learning, attend business organizations to expand network and
be open to new experiences
Evolve my brand through digitalization and forging strong strategic
partnerships
Expand locally by opening new channels and markets.
Expand globally by partnering with strong financial
partners and investors.
Keeping pace with new technologies and skill sets.
Looking for new business opportunities.
Weather product life cycle

D S L
Create freelance network, sub-distributors
and franchise models
Create sales metrics to target daily,
monthly, quarterly and annual goals.
Minimize costs and liabilities,
while increasing revenue to
maximize profits.
Seize the moment of opportunity, as
opportunities does not knock twice. Expose
myself to network with new people.
PLAN DISTRIBUTION
ACHIEVE SALES
ANALYZE P&L
SEEK
OPPORTUNITIES

D S L
E.RELATED THEME
5 LESSONS IN
ENTREPRENUERSHIP
1.ACCEPT FAILURE AS PART OF THE JOURNEY
Accept that failure is par for the course, but accepting and learning from your
failures is paramount.
2.KEEP YOUR EYES OPEN FOR NEW OPPORTUNITIES
Many new ventures are created out of existing consumer problems, so keep your
eyes open for business opportunities at all times. Opportunities does not knock
twice.
3.NEVER STOP CREATING / IMPROVING
Do what you love. Make things. Pursue your hobbies. You don’t always need to
have a plan about where it’s going to lead, or be good at it, just as long as you
enjoy the process. Life is a never ending journey to learn and improve.

D S L
E.RELATED THEME 5 LESSONS IN
ENTREPRENUERSHIP
4.BELIEVE IN YOURSELF
Always believe in your own strengths and abilities, no matter what external expectations
exist. If you don’t believe in yourself, who will?
5.GIVE SOMETHING BACK TO THE WORLD
Look for opportunities where you can make a positive change in the world whilst
developing a profitable business.

D S L
F.TODAY VS FUTURE
NOW
• 37 YEARS OLD
• MARRIED W/
1 KID
• LICENSED
ARCHITECT
• PRESIDENT
• FOUNDER
AND OWNER
• MBA
CANDIDATE
NEAR FUTURE
• 40’S
• BUILD
LASTING
PARTNERSHIPS
• GLOBAL
EXPANSION
AND BUSINESS
• 2KIDS
• BUILD MY
CREAM HOUSE
NEXT 20 YEARS
• 50’S
• LEGACY
BUILDING
• CHARITY AND
ADVOCACY
• MENTORSHIP
• SUCCESSION
PLANNING

D S L
G.WINNING OUTCOME
I WIN WHEN I CREATED
SOMETHING OUT OF
NOTHING, CREATING VALUE
AND MEANINGFUL
CONTRIBUTION TO SOCIETY

20 YEAR HYPER-FOCUSED MARKETING PLAN Dendricks Lao v92 1MIN.pptx

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