Predictice Analytics with Predicto

1. How does Predicto
work?
What is predictive analytics?
How can Predicto improve retention, conversion, virality and
other KPIs?
Predicto.–apredictiveanalytics
systemfore-commerce

2. Thousandsof SatisfiedCustomers
You app, online game or web site attracts tens of thousands of customers on a daily basis.
Every visitor purchases goods, interacts with the system and other users, shares content she
liked with her friends in social networks.
Predicto.–apredictiveanalytics
systemfore-commerce
$$$$
Message
Like
$$$$
$$$$
Quest

3. UnsatisfiedCustomers
Unfortunately there are some unsatisfied users. Some of them are ready to drop-off during
the first couple of hours, other will stay but never convert or invite their friend.
Needless to say unsatisfied customers reduce your KPIs dramatically.
Predicto.–apredictiveanalytics
systemfore-commerce

4. TraditionalKPIStimulation
The problem is unsatisfied customers 'hide' among other visitors, so traditional marketing techniques
- bonuses, promos and ads are usually directed at customer cohorts, not individual clients. Because of
this, marketing efforts sometimes become less effective than they supposed to be.
Predicto.–apredictiveanalytics
systemfore-commerce
Sale!
Nice sale, but I
was going to
convert anyway
I’ve got no promos, I’ll
never log-in again

5. PredictiveAnalyticswithPredicto
Predicto uses predictive analytics techniques, machine learning and big data algorithms to
track and analyze individual event history of every customers. Predicto uses events and
parameters to identify unsatisfied customers and to give you the ability to stimulate them.
In other words, Predicto will help you to increase KPIs and to drive your marketing
campaigns.
Predicto.–apredictiveanalytics
systemfore-commerce
Sale!
Bonus!
Promo!

6. PredictoImplementationProcess
The implementation process consists of 3 major steps:
• Initial information investigation (2 weeks);
• SDK implementation (2-3 weeks);
• Predictive algorithms tuning (2-3 weeks).
So, the full deployment cycle will take just about 1.5 months.
Predicto.–apredictiveanalytics
systemfore-commerce
Initial information
investigation
(2 weeks)
Predicto SDK
implementation
(2-3 weeks)
Predictive
algorithms tuning
(2-3 weeks)
Prognoses
Commercial
agreement Launch

7. InitialInformationInvestigation
The purpose of the initial information investigation is to find out whether predictive analytics
algorithms can be successfully applied to your data. This step is absolutely free.
At Predicto we care about the security and confidentiality of your data, so we won't need a full
access to your data warehouse. Several statistically significant data samples will be enough at this
stage.
Predicto.–apredictiveanalytics
systemfore-commerce
Initial information
investigation
(2 weeks)
Predicto SDK
implementation
(2-3 weeks)
Predictive
algorithms tuning
(2-3 weeks)
Prognoses
Commercial
agreement Launch

8. PredictoSDKImplementation
In case the initial information investigation will show that predictive analytics can be
successfully applied to your data, our team will start to integrate your system with Predicto
SDK. Predicto SDK collects the data from your information warehouse and send back
individual customer behavior prognoses.
Predicto.–apredictiveanalytics
systemfore-commerce
Initial information
investigation
(2 weeks)
Predicto SDK
implementation
(2-3 weeks)
Predictive
algorithms tuning
(2-3 weeks)
Prognoses
Commercial
agreement Launch

9. PredictiveAlgorithmsTuning
Meanwhile our team will also adjust and fine tune the existing predictive algorithms so they
will use their full potential to satisfy your business requirements.
Predicto.–apredictiveanalytics
systemfore-commerce
Initial information
investigation
(2 weeks)
Predicto SDK
implementation
(2-3 weeks)
Predictive
algorithms tuning
(2-3 weeks)
Prognoses
Commercial
agreement Launch

10. ImpactofPredictoImplementation
After just 1.5 months you’ll start to receive detailed behavior prognoses about every singe
customer visiting your system.
Predicto.–apredictiveanalytics
systemfore-commerce
Going to drop-off
at day 2
Almost ready to
convert, just needs
a little push
Can invite friends,
but hesitates for
some reason

11. ImpactofPredictoImplementation
With Predicto prognoses you will be able to target your KPI stimulation campaigns at
individual unsatisfied customers long before they decide to drop-off.
Predicto.–apredictiveanalytics
systemfore-commerce
Engagement
Bonus!
Sale! Social promo!

12. Anyquestions?
Pleasedon’thesitatetocontactus!
info@predicto.ru
Predicto.–apredictiveanalytics
systemfore-commerce