2. Predictive Analytics gives your
organisation the potential to
significantly differentiate itself from
your competitors. It can support in
delivering growth, reducing costs or
significantly increase your knowledge
of your customer base. This is all
without significantly impacting the core
business processes.
Predictive Analytics is the analysis of
past events to enable the prediction of
future events. It allows you to predict,
with certainty how events will impact
your business or how customers are
set to behave.
Predictive Analytics has a variety
of applications which can make a
significant benefit to you organisation.
The output of the analysis is easy
to understand and can be actioned
quickly by business users. We can also
integrate outputs or results into your
underlying systems so that benefits
can be quickly realised.
PredictiveAnalyticscanbe
usedtosolveanarrayof
businessproblems...
“Which
customers will
repeat purchase
from me?”
“Which customers
will leave and
when?”
“Which
customers
will be more
likely to buy a
wide range of
products?”
“Which of my
stores will
succeed?”
“Which customer
segments
will be most
valuable?”
“Which
products
should I stock?”
“Which
employees are at
risk of leaving my
organisation?”
“Who my top
performing
staff will be?”
“How can we plan
for changes in
both internal or
external factors
e.g. Interest Rate
Movements”
3. We have a proven Predictive Analytics
process that ensures that Predictive
Analytics can support your business,
easily extracts data from your data
marts to underpin the predictive
models and can integrate seamlessly
with your current technology
architecture thereby minimising
disruption and returning results
quickly and effectively. Whatever your
business problem, KPMG can use
analytics to ensure a better outcome.
Respond Better
Predictive analytics is the
proverbial management Crystal
Ball. It allows managers to see
a number of probable future
outcomes and respond to those.
Better Informed Decisions
It enables better decisions.
Management decision making
is characterised by experience
and intuition. Predictive analytics
supplements those with an
objective, consistent scientific
view.
Decisions Made on Data
It links the internal business
with the external environment.
Our approach uses a number of
external data sources to enrich
the insight that we provide.
Collect
data
Define the
business
problem
Build proof
of value
Assess
deployment
options
Implement
analytics
Review and
Refine
HowcanKPMGhelp?
What is the value of predictive analytics
What is the value of predictive analytics
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