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김진수대표 Ca holistic_100711(r)
- 1. Jinsoo Kim
- 3. Shared Target T type Translation Framework Knowledge Team Work
- 4. O 표현 output 관찰 수행 명령 I input Interface “Human-Computer Interaction” by Alan Dix, et al
- 5. P Goal Segmentation (behavior, preference, demo) Common Characteristics (Information Processing)
- 10. Human Eye Foveal region of the retina 5 degrees in visual angle From 51cm distance, 4.4cm diameter (“Handbook of HCI”) Fixation and Saccadic movement How to minimize search cost within a page Information grouping Menu structure Vertical vs. Horizontal Information location and visual weight Eye tracking
- 12. “Paradox of Choice” by Barry Schwartz “어떤 선택이 좋다는 것은 반드시 더 많은 선택이 좋다 는 것을 의미하지 않는다… 선택의 과부하는 비용을 발생시킨다.”
- 14. The manner in which humans interact with systems by Don Norman
- 15. O output evaluation presentation C H performance I input execution world
- 16. B Business Biz Model P&L ROI NPV Needs Concept Behavior Acceptance Interface Func/Info ID/Visde/Eng. Traffic Proj. Mngt Human Product Computer Mediated
- 17. Make Money Business Profit Loss Interface Achieve Goal Medium Human Product Cost Benefit Value Resource
- 18. Make Money Business Profit Loss 광고주 Interface Achieve Goal Medium Human Product Cost Benefit Value Resource
- 19. Profitable Business Interface Human Product More Benefit Unique / Differentiated
- 20. Product : Differentiated value Coverage: long-tail inventory Price: purchase price, selling price Delivery: same day delivery User: Perceived benefit Search result quality Actual price of the books to buy Individual user’s delivery experience Business: ROI Search engine price and conversion Customer transaction and discount rate Delivery speed, quality and delivery cost
- 21. Objective setting Business Viability checking 1. Ideation Resource Managing 2. Market Exploration 3. Execution Interface Human Product Needs capturing Concept forming Requirements gathering Scope outlining Acceptance testing Project Managing
- 22. Decision Making Strategic direction Business Short-term return Competition Past experience Interface Human Useful Function/info Product User Experience Usable Interaction Design Product Quality Desirable Visual Design Stable FE/BE coding
- 23. On average, usefulness>usability>reliability>desirability in this research 32% A 34% 32% • Usefulness was most 2% important for the information 60% oriented services such as B and B 11% 24% D 6% 22% 28% • Reliability was most C 40% important factor for A 10% 10% 56% • Usability was most important D 26% for community services such as 8% usefulness C and E 24% 24% E 38% reliability 14% usability • Desirability was least 40% desirability important among the factors but Average 20% it doesn’t mean any service can 32% 8% survive without it. 0% 10% 20% 30% 40% 50% 60% 70%
- 24. <Y! KR Research data >
- 25. Business Interface Human Product Advertisement and PR
- 26. Business User1 Twitter User2
- 27. 글로벌화(global marketplace) 실시간성(approaching to synchrony) 개방성(platform and information) 이동성(mobility in internet usage) 암묵적 개인화(implicit personalization) 소셜 네트웤(Social Network)