Presented by Anthony Franco, president and co-founder at Forrester's Application Development & Delivery Forum 2012
IT and marketing departments often collide when it comes building solutions, but in the end it’s the technology evaluation that can have the greatest impact on user experience. Through real-world examples and best practices, Anthony Franco, president, EffectiveUI, shares the tools and know-how needed to evaluate technology using UX-focused criteria.
This session will answer the following questions:
• What are the UX factors I need to consider when evaluating technology solutions?
• How can I best communicate tech requirements for UX and functionality of a solution to my marketing counterparts?
• How can a focus on UX up front save time and budget down the road?