The Human InterfaceMaking UX An Integral Part Of Your Technology Buying Decisions                                         ...
proud geek             copyright 2012
copyright 2012
CMO   CIO            copyright 2012
CMO   CIO            copyright 2012
CMO   CIO            copyright 2012
CMO   CIO            copyright 2012
customer CMO       CIO                 copyright 2012
customer    user CMO       CIO                   copyright 2012
customer            user CMO               CIO           human                           copyright 2012
To Serve Humansthe human interface manifesto                        full manifesto: anthonyfranco.wordpress.com           ...
copyright 2012
We are perceived as keeping technology toourselves in a struggle to maintain power...                                     ...
copyright 2012
...because we seek to solve problemsas engineers, and not as people.                                       copyright 2012
copyright 2012
We have begun to believe our ownpress, "the geeks shall inherit the earth."                                              c...
copyright 2012
Pride is always followed by a great fall.                                            copyright 2012
copyright 2012
We must lose our technophile bigotrybefore we become relegated to theranks of tech support.                               ...
copyright 2012
We must stop dehumanizing peopleby relegating them as users...                                   copyright 2012
copyright 2012
I submit to you that we must elevate ourgoals and meet the commercial andhumanitarian needs of our society.               ...
copyright 2012
We have the foundation for easy todeploy, composite applications.                                     copyright 2012
copyright 2012
But those applications will live or die onthe acceptance of their human interfaces.                                       ...
copyright 2012
Build exceptional human interfaces                                     copyright 2012
copyright 2012
building exceptional human interfaces:flipping the decision tree                                         copyright 2012
copyright 2012
Select Identify        Define                   Integrate   Define the                             TechnicalOpportunity   Re...
Select Identify        Define                                               Integrate   Define the                          ...
If the interface is the                                                                                 most critical comp...
Identify                                            Define theOpportunity                                          Interfac...
Identify                                            Define theOpportunity                                          Interfac...
Define                      Select Identify                    Define the               Define the                           ...
copyright 2012
building exceptional human interfaces:the 5 essentials to success                                         copyright 2012
Define                   Select Identify                Define the                Build &              Customer             ...
essential #1: every winning solution needs a maven IdentifyOpportunity               Define         Define the     Select   ...
essential #1: every winning solution needs a maven IdentifyOpportunity               Define         Define the     Select   ...
essential #1: every winning solution needs a maven IdentifyOpportunity               Define         Define the     Select   ...
essential #2: build team empathy through insight maven         Define              Customer              Outcomes          ...
essential #2: build team empathy through insight maven         Define              Customer              Outcomes          ...
essential #2: build team empathy through insight maven         Define              Customer              Outcomes          ...
essential #3: everything is a prototype maven         empathy       Define the                             Interface       ...
essential #3: everything is a prototype maven         empathy       Define the                             Interface       ...
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client            client          client    client                                                                        ...
essential #4: optionality, optionality, optionality                                                         Bill Macfarlan...
“our SAP implementation is essential #4:                                             the gift that keeps on taking” option...
essential #5: solve the highest risk items first maven         empathy         prototype   optionality    Build &          ...
copyright 2012
5 areas where mavens see a return on investment                                              copyright 2012
Increased conversion ratesimproving the human interface directly correlates toimproving conversions                       ...
Reduced hard costspaper & ink, shipping, bandwidth, accurate data entry                                                   ...
Reduced support costsMcAfee’s UI redesign saved them 90% in support costs                                             Hadl...
Increased employee efficiencyour own internal research indicates that our intranetprojects at large enterprises which focus...
Reduced maintenance costsa vast majority of “maintenance” costs are not bug fixesor system upgrades, but are actually attri...
copyright 2012
5 things all mavens must be passionate about...                                                  copyright 2012
effective human interfaces must beOpaque                                     copyright 2012
people should not notice technology                                      copyright 2012
effective human interfaces must beApproachable                                     copyright 2012
obscure intimidating complexity   copyright 2012
effective human interfaces must beAdaptive                                     copyright 2012
the system should learn the individual, not the other way around                                                          ...
effective human interfaces must beIntuitive                                     copyright 2012
understandable with little-to-no up-front training                                                     copyright 2012
effective human interfaces must beBeautiful                                     copyright 2012
‘nuff said   copyright 2012
“Our legacy will be written by the               human interfaces we create.”Thank Youanthony franco | president and found...
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The Human Interface: Making UX An Integral Part of Your Technology Buying Decisions

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Presented by Anthony Franco, president and co-founder at Forrester's Application Development & Delivery Forum 2012

IT and marketing departments often collide when it comes building solutions, but in the end it’s the technology evaluation that can have the greatest impact on user experience. Through real-world examples and best practices, Anthony Franco, president, EffectiveUI, shares the tools and know-how needed to evaluate technology using UX-focused criteria.

This session will answer the following questions:
• What are the UX factors I need to consider when evaluating technology solutions?
• How can I best communicate tech requirements for UX and functionality of a solution to my marketing counterparts?
• How can a focus on UX up front save time and budget down the road?

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The Human Interface: Making UX An Integral Part of Your Technology Buying Decisions

  1. 1. The Human InterfaceMaking UX An Integral Part Of Your Technology Buying Decisions copyright 2012
  2. 2. proud geek copyright 2012
  3. 3. copyright 2012
  4. 4. CMO CIO copyright 2012
  5. 5. CMO CIO copyright 2012
  6. 6. CMO CIO copyright 2012
  7. 7. CMO CIO copyright 2012
  8. 8. customer CMO CIO copyright 2012
  9. 9. customer user CMO CIO copyright 2012
  10. 10. customer user CMO CIO human copyright 2012
  11. 11. To Serve Humansthe human interface manifesto full manifesto: anthonyfranco.wordpress.com copyright 2012
  12. 12. copyright 2012
  13. 13. We are perceived as keeping technology toourselves in a struggle to maintain power... copyright 2012
  14. 14. copyright 2012
  15. 15. ...because we seek to solve problemsas engineers, and not as people. copyright 2012
  16. 16. copyright 2012
  17. 17. We have begun to believe our ownpress, "the geeks shall inherit the earth." copyright 2012
  18. 18. copyright 2012
  19. 19. Pride is always followed by a great fall. copyright 2012
  20. 20. copyright 2012
  21. 21. We must lose our technophile bigotrybefore we become relegated to theranks of tech support. copyright 2012
  22. 22. copyright 2012
  23. 23. We must stop dehumanizing peopleby relegating them as users... copyright 2012
  24. 24. copyright 2012
  25. 25. I submit to you that we must elevate ourgoals and meet the commercial andhumanitarian needs of our society. copyright 2012
  26. 26. copyright 2012
  27. 27. We have the foundation for easy todeploy, composite applications. copyright 2012
  28. 28. copyright 2012
  29. 29. But those applications will live or die onthe acceptance of their human interfaces. copyright 2012
  30. 30. copyright 2012
  31. 31. Build exceptional human interfaces copyright 2012
  32. 32. copyright 2012
  33. 33. building exceptional human interfaces:flipping the decision tree copyright 2012
  34. 34. copyright 2012
  35. 35. Select Identify Define Integrate Define the TechnicalOpportunity Requirements Solution Interface Solution copyright 2012
  36. 36. Select Identify Define Integrate Define the TechnicalOpportunity Requirements Solution Interface Solution Issue Issue Technology Service RFP Provider RFP copyright 2012
  37. 37. If the interface is the most critical component, why do we define it last? Select Identify Define Integrate Define the TechnicalOpportunity Requirements Solution Interface Solution Issue Issue Technology Service RFP Provider RFP copyright 2012
  38. 38. Identify Define theOpportunity Interface Select Define Integrate Technical Requirements Solution Solution copyright 2012
  39. 39. Identify Define theOpportunity Interface Select Define Integrate Technical Requirements Solution Solution copyright 2012
  40. 40. Define Select Identify Define the Define the Integrate Customer TechnicalOpportunity Interface Interface Solution Outcomes Solution Define Requirements copyright 2012
  41. 41. copyright 2012
  42. 42. building exceptional human interfaces:the 5 essentials to success copyright 2012
  43. 43. Define Select Identify Define the Build & Customer TechnicalOpportunity Interface Integrate Outcomes Solution copyright 2012
  44. 44. essential #1: every winning solution needs a maven IdentifyOpportunity Define Define the Select Build & Customer Technical Interface Integrate Outcomes Solution copyright 2012
  45. 45. essential #1: every winning solution needs a maven IdentifyOpportunity Define Define the Select Build & Customer Technical Interface Integrate Outcomes Solution copyright 2012
  46. 46. essential #1: every winning solution needs a maven IdentifyOpportunity Define Define the Select Build & Customer Technical Interface Integrate Outcomes Solution copyright 2012
  47. 47. essential #2: build team empathy through insight maven Define Customer Outcomes Define the Select Identify Build & TechnicalOpportunity Interface Integrate Solution copyright 2012
  48. 48. essential #2: build team empathy through insight maven Define Customer Outcomes Define the Select Identify Build & TechnicalOpportunity Interface Integrate Solution copyright 2012
  49. 49. essential #2: build team empathy through insight maven Define Customer Outcomes Define the Select Identify Build & TechnicalOpportunity Interface Integrate Solution copyright 2012
  50. 50. essential #3: everything is a prototype maven empathy Define the Interface Define Select Identify Build & Customer TechnicalOpportunity Integrate Outcomes Solution copyright 2012
  51. 51. essential #3: everything is a prototype maven empathy Define the Interface Define Select Identify Build & Customer TechnicalOpportunity Integrate Outcomes Solution copyright 2012
  52. 52. copyright 2012
  53. 53. copyright 2012
  54. 54. client client client client API essential #4: optionality, optionality, optionality middleware database crm cms business systems maven empathy prototype Select Technical Define Solution Identify Define the Build & CustomerOpportunity Interface Integrate Outcomes copyright 2012
  55. 55. essential #4: optionality, optionality, optionality Bill Macfarlane, CIO Shaneco maven empathy prototype Select Technical Define Solution Identify Define the Build & CustomerOpportunity Interface Integrate Outcomes copyright 2012
  56. 56. “our SAP implementation is essential #4: the gift that keeps on taking” optionality, optionality, optionality Bill Macfarlane, CIO Shaneco maven empathy prototype Select Technical Define Solution Identify Define the Build & CustomerOpportunity Interface Integrate Outcomes copyright 2012
  57. 57. essential #5: solve the highest risk items first maven empathy prototype optionality Build & Integrate Define Select Identify Customer Define the TechnicalOpportunity Outcomes Interface Solution copyright 2012
  58. 58. copyright 2012
  59. 59. 5 areas where mavens see a return on investment copyright 2012
  60. 60. Increased conversion ratesimproving the human interface directly correlates toimproving conversions copyright 2012
  61. 61. Reduced hard costspaper & ink, shipping, bandwidth, accurate data entry copyright 2012
  62. 62. Reduced support costsMcAfee’s UI redesign saved them 90% in support costs Hadley, 2004 copyright 2012
  63. 63. Increased employee efficiencyour own internal research indicates that our intranetprojects at large enterprises which focus on improving theinterface see a minimum 50% decrease in wastedcomputer time copyright 2012
  64. 64. Reduced maintenance costsa vast majority of “maintenance” costs are not bug fixesor system upgrades, but are actually attributed to havingto add unmet user needs after release. wikipedia.org/wiki/Software_maintenance copyright 2012
  65. 65. copyright 2012
  66. 66. 5 things all mavens must be passionate about... copyright 2012
  67. 67. effective human interfaces must beOpaque copyright 2012
  68. 68. people should not notice technology copyright 2012
  69. 69. effective human interfaces must beApproachable copyright 2012
  70. 70. obscure intimidating complexity copyright 2012
  71. 71. effective human interfaces must beAdaptive copyright 2012
  72. 72. the system should learn the individual, not the other way around copyright 2012
  73. 73. effective human interfaces must beIntuitive copyright 2012
  74. 74. understandable with little-to-no up-front training copyright 2012
  75. 75. effective human interfaces must beBeautiful copyright 2012
  76. 76. ‘nuff said copyright 2012
  77. 77. “Our legacy will be written by the human interfaces we create.”Thank Youanthony franco | president and founder | @anthonyfranco copyright 2012

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