Nrs data
- 1. general_magazines_201709.xls
NRS Readership Estimates - General Magazines
AIR - Latest 12 Months - October 2016 - September 2017
Adults Men Women
Total ABC1 C2DE 15-34 35+ Total Total
UNWEIGHTED SAMPLE 34202 20368 13834 7787 26415 15499 18703
EST.POPULATION 15+ (000s) 52642 29215 23427 16418 36224 25754 26888
(000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) %
General Monthly Magazines
BBC Gardeners' World H 963 1.8 672 2.3 291 1.2 79 0.5 884 2.4 402 1.6 561 2.1
BBC Top Gear H 874 1.7 433 1.5 440 1.9 459 2.8 415 1.1 720 2.8 153 0.6
Men's Health H 825 1.6 551 1.9 274 1.2 442 2.7 384 1.1 738 2.9 87 0.3
Empire H 578 1.1 428 1.5 150 0.6 339 2.1 238 0.7 407 1.6 171 0.6
What Car? H 561 1.1 395 1.4 166 0.7 120 0.7 441 1.2 471 1.8 90 0.3
Men's Fitness H 508 1.0 308 1.1 200 0.9 302 1.8 206 0.6 465 1.8 43 0.2
Classic Cars H 424 0.8 239 0.8 185 0.8 123 0.7 301 0.8 357 1.4 67 0.3
FourFourTwo Y 419 0.8 295 1.0 124 0.5 238 1.5 181 0.5 393 1.5 26 0.1
GQ Y Z 391 0.7 313 1.1 78 0.3 211 1.3 180 0.5 303 1.2 88 0.3
Rugby World Y 326 0.6 221 0.8 105 0.5 135 0.8 191 0.5 280 1.1 46 0.2
Reader's Digest H 311 0.6 192 0.7 119 0.5 25 0.2 286 0.8 132 0.5 179 0.7
BBC History Magazine Y 308 0.6 232 0.8 75 0.3 73 0.4 235 0.6 158 0.6 150 0.6
BBC Countryfile Y X 280 0.5 195 0.7 85 0.4 48 0.3 233 0.6 128 0.5 152 0.6
BBC Music Magazine T 264 0.5 145 0.5 119 0.5 142 0.9 122 0.3 152 0.6 112 0.4
BBC Wildlife Y 251 0.5 152 0.5 100 0.4 84 0.5 168 0.5 119 0.5 132 0.5
Runner's World Y 230 0.4 184 0.6 47 0.2 79 0.5 152 0.4 128 0.5 102 0.4
Golf Monthly Y 228 0.4 169 0.6 59 0.3 30 0.2 198 0.5 189 0.7 39 0.1
World Soccer T 218 0.4 117 0.4 101 0.4 118 0.7 100 0.3 197 0.8 21 0.1
Practical Photography Y 212 0.4 154 0.5 58 0.2 55 0.3 157 0.4 141 0.5 71 0.3
Practical Classics Y 208 0.4 131 0.4 76 0.3 42 0.3 166 0.5 180 0.7 27 0.1
Land Rover Owner International Y 206 0.4 127 0.4 79 0.3 72 0.4 135 0.4 165 0.6 41 0.2
Q T Z 203 0.4 151 0.5 52 0.2 85 0.5 119 0.3 156 0.6 47 0.2
Car T 203 0.4 101 0.3 101 0.4 69 0.4 133 0.4 177 0.7 26 0.1
Sporting Gun Y 198 0.4 110 0.4 88 0.4 74 0.4 125 0.3 152 0.6 46 0.2
Stuff T 185 0.4 127 0.4 58 0.2 90 0.5 95 0.3 172 0.7 14 0.1
What Hi-Fi? T 185 0.4 92 0.3 94 0.4 53 0.3 132 0.4 165 0.6 20 0.1
Today's Golfer Y 168 0.3 131 0.4 37 0.2 37 0.2 132 0.4 146 0.6 22 0.1
Esquire T 165 0.3 124 0.4 41 0.2 74 0.5 90 0.2 128 0.5 37 0.1
Bike Y 159 0.3 82 0.3 77 0.3 49 0.3 110 0.3 136 0.5 22 0.1
Ride T 141 0.3 69 0.2 73 0.3 65 0.4 77 0.2 128 0.5 14 0.1
The Field T 140 0.3 114 0.4 26 0.1 40 0.2 100 0.3 91 0.4 49 0.2
Golf World Y 138 0.3 110 0.4 29 0.1 31 0.2 108 0.3 114 0.4 24 0.1
Evo T 138 0.3 103 0.4 35 0.1 67 0.4 71 0.2 127 0.5 10 0.0
Mojo T 137 0.3 67 0.2 69 0.3 52 0.3 85 0.2 103 0.4 33 0.1
Performance Bikes T 129 0.2 55 0.2 74 0.3 42 0.3 87 0.2 119 0.5 10 0.0
Practical Boat Owner T 126 0.2 83 0.3 43 0.2 14 0.1 112 0.3 88 0.3 38 0.1
Trout and Salmon T 112 0.2 50 0.2 62 0.3 27 0.2 85 0.2 92 0.4 20 0.1
General Quarterly Magazines
The National Trust Magazine H 3370 6.4 2797 9.6 573 2.4 405 2.5 2965 8.2 1421 5.5 1949 7.2
English Heritage Members' Magazine H 808 1.5 693 2.4 115 0.5 102 0.6 707 2.0 379 1.5 429 1.6
