4. ΪΣ·ΔΑ ΍ΔψΎΤϯ Ϯ Ϡ ϓ ϣϴϴϘϟΕΎψΎΤϓ ϣήμ ϣΎΘλΎϋϬϤ ϭΎΑϬϨΏ Π ΍ΎΪΤ ΎΘΪ ΍α΍έΪ ϋ ΍ήηΔτ ΑΔΑ ΍ΔψΎΤϊ Η΍ϮϨ Ϧϣϫ ϳϭ Ϩ Ϟ Ϩ ϕ ϨϤ Ϯ Ϡϓ ϣ ϭϟ ϟϟ ϴϟϘ ϴ ϴ Ϙϟ Ϙ .
Γή Ύ΍Δψ ΎΤϫ ϓ ϣϘϟΓΰΠ΍Δψ ΎΤϓ ϣϭϴϟΎΘψΎΤ ΍Ύηϓ ϣ Ϥ ϭϻΔ Ϊ ΍ϠϬϴϗϟ΍Ύήη Δ Αή ΍ϭ ϐ ϭϗ ϴ ϟΔ ήθ ΍Δψ ΎΤϓ ϣϴϗϟΔψΎΤΎΑήϓ ϣ ϭϏΔ ΍ϓϮϨϤϴ ϟΔψΎΤήΒΘόΗϓ ϣ .
. ΍Σ ήΑ Θ΍ α ΩΎδ ΍ Γΰ Π΍Γή Ύ΍ϥ ϮϠϭ Ϯ Ϧ ϣ ϭ ϭ ϫϛ ϟ ϴϟ Ϙϟ:ΕΎψΎΤ ·Δ Ύο ΎΑϓ ϣϰ ϓϟ Ϲ " ήΒ΍Γή Ύ΍ϯ Ϝ ϫϟ Ϙϟ" · ΔΜΎΜ ΍ΔψΎΤ ΍Δ ΑϢϠϲϓ ϓ Ϥ Ϯ Ϡϴϗ ϟϟ ϟ ϴ ϴϘϟ
ΩΪϋ Δ Α ΍ΔψΎΤ ΘΗϦϣ Ϯ Ϡ ϓ ϣϥϮϜϴ ϴϘϟ9ΩΪϋ Ϊ ΍ΰ ΍ή Δ Τ Ε΍ΪΣϭϥ Ϥ ϭ ϤϠ Ϡϣ ϭϟ ϛ ϟ ϴ9Ϊϥ ϣˬ2ΩΪϋ Σϭϰ46ΎόΒΘΔ ήΔ Τ ΓΪΣϬ ϳ ϳϭ Ϡϣ ϭϗ ϴ195Δ ήϭ ϳ ϗ
901ή ΔΑΰϋϔϭϛ
ϡΔψΎΤ ΍ Ωϓ Ϥ ϥϟ
ΎΑϬϨ-ΏϮϠϴϗ-ΔήΨ΍ήσΎϳ Ϩϴϟ Ϙϟ--Δ Ψ΍΍ήΒηϤϴϟ--Δ ΎΨ΍Ϝϧ ϟ-ή ηήϜ ϔϛ-ήσΎ΍ ΒηϨ ϦϘϟϴ-Υ σϮ-
ήΪ Θ ΍ΔψΎΤ ΍ΎγΩΪϋώΒϲϓϯ ϳ ϓ Ϥ ϥ Ϝ ϠϳϘϟ ϟ : Ύδ ΍ϥ Ϝ ϟ2006)4.686.804ΎϬϨϣ(ΔδϤ ϧ2.403.978ΩΪϋ έ Ϋϭ Ϯˬ ϛ
2.282.826ήπΤ ΍Ύγώ Β ΙΎ ·ϥ Ϝ Ϡϳϭ ϧϟ1.997.411ή ΍Ύγ Δ δϒϳ ϥ Ϝ ϭ Ϥ ϧϟ2.589.393.ΔδϤ ϧ
λ Ύό΍Ϣ ϟΓΎΑϬϨ
Δ Ϊ ήΒ΍Ϩϳϣ ϛΔ Ψ΍΍ήΒηϤϴϟ
φΎΤ ΍ϓ ϤϟδΣ ΪϋϦ ϲϴ ϟ
ΔΣΎδ ΍Ϥϟ1001.09Ϣϛ/²
Ύδ ΍ΩΪϋϥ Ϝ ϟ4.340.000
Δ ΎΜ ΍ϓϜϟ20Ϣϛ/ΔδϤ ϧ²
Κ Σ ΔΒΗή ΍Ϧϣϴ ϟ5

5. 2Accountant
2Warehouse Keeper
7Workers
First Accountant W/S S.V2PH RET S.V
2Cashier
1OOH
6Customer Service
1W/S PP
2W/S Foods
2O-T
8C.V
S . ABDALLAH
A.S.M

6. W/S
Foods
W/S
PP
Super
market
BIG
GROCERY
SM AL L
GROCE
RY
Pharm
acies
OOH TOTAL
Outlets
C overe
d
138 60 2 161 1,697 360 210 2,628
T otal
univers
e
210 143 2 187 10,023 1,290 1,218 13,073
% 66% 42% 100% 86% 17% 28% 17% 20%
Classification
Qalubia

8. E.CO PLAN & ACH
202520252025
20252025
202520252025 2025
2640 2640 2670
2422
1834 1933 22012411 2,4502,32824302213 2236 2417 2436
120%114%120%110%109%108%119%95%91% 92% 92% 91%
0
500
1000
1500
2000
2500
3000
JAN
FEB
M
AR
APR
M
AY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
E.CO PLAN E.CO ACH E.CO %

9. P.C PLAN & ACH
6523
61686168616861686168616861686168 6168
6888 6888
7248
3687
4877
58156038 6,3065,89061325960 5969
6871
6579
102%95%100%96%96%94%98%79%60% 100% 96% 90%
0
1000
2000
3000
4000
5000
6000
7000
8000
JAN
FEB
M
AR
APR
M
AY
JUN
JUL
AUG
SEP
O
CT
NO
V
DEC
P.C PLAN P.C ACH P.C %

10. LPC PLAN & ACH
41250
343203252032520
3012030120 30120 30120 30120 30120 30120 30120 30120
38612
43046
3267231588
32407 31,616
37,070
30603 2961824470
20550
120%119%132%68% 81% 101% 98% 104% 108% 107% 104% 123%
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
JAN
FEB
M
AR
APR
M
AY
JUN
JUL
AUG
SEP
O
CT
NO
V
DEC
L.P.C Plan L.P.C ACH L.P.C %

11. AVG LPC PER P C
5.8
6.3
55555 5 5 5 5 5 5 5
6.2
5.475.3 5.2 5.3
5.8
5.06
5.17
5.01
5.57
0
1
2
3
4
5
6
7
JAN
FEB
M
AR
APR
M
AY
JUN
JUL
AUG
SEP
OCT
NO
V
DEC
Plan Actual

13. Middle Delta First
179,149,965 36,955,256
ALI ELAWDY SAYED ABD ALLAH

14. Whole Delta First
444,103,845 36,955,256
Gamal yousf SAYED ABD ALLAH

16. over acheivement
groth20102009
7,485,93025.4%36,953,82329,467,893
YEAR 2010 TOTAL GROWTH

17. Tea Total 7,883,901 11,916,777 51.2% 4,032,875 40.5%
HPC Total 11,924,337 15,401,083 29.2% 3,476,746 34.9%
Foods Total 7,187,505 9,637,397 34.1% 2,449,892 24.6%
cat shareBrand YTD 2009 YTD 2010 Growth over ach

18. GSV %
1st Lipton Dust Total 9,393,005 25.4%
2nd Knorr Boullion Cubes Total 6,701,105 18.1%
3rd GM Soap Total 5,055,633 13.7%
4th Lux Soap Total 1,748,983 4.7%
5th Signal Cavity Fighter Total 1,678,240 4.5%
24,576,966 66.5%total 5 brand
BRAND

19. mist
0.1%
cif
0.1%
Rexona
2.7%
Close up
0.9%
Axe
1.6%
Clear
1.8% FAL
2.3%
Comfort
0.5%
S . Light
0.9%
sig
4.8%
S.silk
3.3%
T . Dove
1.0%
Lifebuoy
1.4%
Lux
5.4% C TC
2.0%
Cubes
18.6%
T B
4.6%
Dust
26.0%
Instant
1.0%
M. Maker
0.5%
Vegetar
2.3%
GM
14.0%
Paste
4.3%
T B
C T C
Dust
Cubes
Vegetar
Instant
M. Maker
Paste
GM
Lifebuoy
Lux
T . Dove
sig
S.silk
Rexona
Close up
Axe
Clear
FAL
Comfort
S . Light
cif
mist

20. Sub Channel 2009 2010 Growth
W S 13,485,922 19,288,340 43%
W S P P 5,135,048 6,269,190 22%
W S TOT 18,620,970 25,557,530 37%
RETAIL C V 4,343,613 5,704,202 31%
PHA 415,317 712,582 72%
O T 5,817,428 4,618,793 -21%
O O H 270,565 360,717 33%
RET TOT 10,846,924 11,396,293 5%
TOTAL 29,467,893 36,953,823 25.4%

21. Sub Channel 2010 Growth
W S 19,288,340 52%
W S P P 6,269,190 17%
W S TOT 25,557,530 69%
RETAIL C V 5,704,202 15%
PHA 712,582 2%
O T 4,618,793 12%
O O H 360,717 1%
RET TOT 11,396,293 31%
TOTAL 36,953,823

24. GSV Discount Net Profit W.C ROI
35,686,560 1% 356,866 1,750,000 20.4%
TOTAL R O I 2010
%COSTGSV
3.98%996,16525,013,000
TOTAL COST 2010

26. Customer
Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
‫البكرى‬ ‫اول د‬ 553,568 2,818,398 2,500,000 112.7%
‫مسلم‬ ‫عصام‬ 1,406,782 1,892,084 1,450,000 130.5%
‫جمله‬ ‫البركه‬ ‫شركه‬ 26,552 1,640,785 1,300,000 126.2%
‫الحمد‬ ‫مكتب‬ 1,206,120 1,379,090 1,250,000 110.3%
‫الصباحى‬ ‫نيازى‬ 800,868 1,218,674 825,000 147.7%
‫الرحيم‬ ‫عبد‬ ‫مجدي‬ 1,203,794 800,000 150.5%
‫الدبيكى‬ ‫شركة‬ 761,645 1,066,575 900,000 118.5%
‫المير‬ ‫شركة‬ 1,079 1,054,336 350,000 301.2%
‫جمله‬ ‫عليوه‬ ‫احمد‬ 1,272,757 1,010,464 750,000 134.7%
‫حجاب‬ ‫اول د‬ 541,936 675,914 545,000 124.0%
‫نوى‬ ‫طيبه‬ 16,734 480,358 450,000 106.7%
‫القليوبى‬ 462,523 468,809 465,000 100.8%
‫ال‬ ‫جا د‬ ‫عل ء‬ 1,978 439,666 275,000 159.9%
‫ابوزيد‬ ‫جمال‬ /‫ د‬ 333,626 402,979 400,000 100.7%
‫الزهرى‬ ‫رزق‬ 38 344,799 250,000 137.9%
- ‫اليمان‬ - ‫مكتب‬ 293,866 326,621 300,000 108.9%
‫جو دة‬ ‫اول د‬ 252,090 187,156 255,000 73.4%
‫ دومة‬ ‫ابو‬ ‫كمال‬ 266,062 124,146 267,000 46.5%
TOTAL 8,198,225 16,734,648 13,332,000 125.5%

27. loyalty
scheme
45%
Total
Customer
55%
36,955,256 16,734,648 20,220,608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER

29. Lux shower Lux soap

34. BeforeAfter

35. BeforeAfter

41. wleed elhadry ( merchandising )
HANY BAHERY ( retail s . V )
sayed abdallah ( a s m )
thanks
best regards