1. Copyright Clearance Center and
BioOne: A Newly Forming Distribution
Partnership
Susan Kesner, Publisher Relations, CCC
The Players:
BioOne
§ BioOne: an aggregation of 81 high -impact
bioscience research journals from 63 not-for-
profit publishers. Formed as an innovative
collaboration of scholars, society publishers,
librarians and a commercial press, BioOne’s
mission is to enhance access and distribution of
research by not-for-profit organizations in the
fields of botany, ecology and zoology
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The Players:
CCC
§ CCC: The world’s largest repertory of text reuse
rights, CCC manages the print and digital rights to
over 1.75m print works for close to 10,000
rightsholders. CCC is a not-for-profit organization
formed in 1978 at the suggestion of Congress to
facilitate compliance with U.S. copyright law.
§ As the one U.S. full member of the International
Federation of Reproduction Rights Organizations
(IFRRO), Copyright Clearance Center has bilateral
agreements with Reproduction Rights
Organizations worldwide.
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2. An Interesting Twist
§ We have been down this road before: but is it the
same road??
— I am a relatively new employee at CCC – but I am not new
to BioOne
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The Partnership
§ An agreement between our two organizations in
which BioOne includes participation in CCC
services for all newly joining BioOne publishers
and offers various participation choices for all
current BioOne publishers.
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The Partnership –
What’s in it for BioOne?
§ BioOne: Increasingly participating publishers
turn to BioOne for support and advice on
managing and enhancing their publication
programs.
§ “Our partnership with CCC is an integral part of
a larger Secondary Rights Management
program, which will include many initiatives to
broaden access while creating new and
incremental revenue streams.”
§ “Our goal is to create an ‘opt-out’ program so as
to jumpstart the program and minimize
administrative operations.”
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3. The Partnership-
What’s in it for Copyright Clearance
Center
§ CCC: We welcome the opportunity to more
effectively reach smaller, high -impact research
publishers. Partnering with BioOne provides CCC
visibility into this important group of publishers.
§ Easier account maintenance – reporting and
paying BioOne on behalf of the individual
publishers creates efficiencies across many parts
of our business.
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The Challenges:
BioOne
§ For BioOne:
— Administrative management of the program with limited
resources
— Creating a ‘one-size fits all’ program
— We see ourselves in a partnership with participating
publishers and cannot be seen as forcing publishers to
participate
— Legal issues: BioOne is not a publisher per se
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The Challenges:
CCC
§ For CCC: a new type of agreement – working
through BioOne rather than directly with the
rightsholder
— Will we lose touch with publisher?
— What happens if the BioOne publication is sold?
— How do we introduce new programs and services
effectively?
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4. The Process of Coming to
Agreement
§ Exploratory conversations – this is the fun/easy part! We like
each other!
§ Legal agreement between CCC and BioOne– the attorneys get
involved
— Leaps ahead and… we all really want this to move ahead
— Setbacks – our respective attorneys disagree on a fundamental point
— Coming to consensus – the agreement is signed!
§ The publishers:
— For BioOne – expanding agreement between publishers and BioOne
to incorporate the CCC relationship
— For CCC- managing the existing relationship between publishers and
CCC
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The Implementation –
Gearing Up
§ BioOne’s story:
— Educating publishers on the secondary licensing and
the benefit of this relationship
— Administrative enhancements to incorporate CCC
reporting, payment in BioOne systems
§ CCC’s story: we need to gear up for this new type
of arrangement.
— Individual account management subsumed under the
bigger relationship
— Representing rights in CCC’s database – by publisher
yet related to BioOne
— Payment and reporting
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Relating to Madeleine’s
Principles of Partnership
—Trust
—Common Vision
—Common understanding of consequences
—Common condition of satisfaction
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5. The Secret to Success?
§ Good Partnerships Start with Good People
— But even then….
§ COMMUNICATION!
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Our Contact Information
§ CCC:
Susan Kesner
Publisher Relations
skesner@copyright.com
BIOONE:
Todd Carpenter
Director, Business Development
todd@arl.org
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