Digitale Influencer Plattform

1. DIGITAL
INFLUENCERS
FOR EXECUTING
EXCEPTIONAL
CAMPAIGNS
WITH
PROBABLY THE
WORLD’S BEST
TECHNOLOGY PLATFORM

2. MAJORITY OF OUR BRANDS ARE FROM FORTUNE 500 LIST
MORE THAN
250 CLIENTS
in over 56 markets

3. OUR MISSION IS
TO DELIVER THE
BEST EVER
CAMPAIGNS
WITH
DIGITAL
INFLUENCERS
AND BRING BACK
AUTHENTICITY
TO BRANDS’
COMMUNICATIONS

4. WE WORK WITH
INFLUENCERS ON
4 PLATFORMS:
INSTAGRAM
FACEBOOK
SNAPCHAT
& TWITTER

5. Promis
Digital Stars
Social Media Influencer
Power User
Community
IMAGE EXCLUSIVENESS PRICE
AUTHENTICITY
ENGAGEMENT
INFLUENCE

6. OUR VISION
3% TO 6%
OUR ENGAGEMENT
RATES RANGE FROM
10 times
MORE THAN THE ALTERNATIVES
UP TO

7. TASK
APP
☆ ☆ ☆ ☆ ☆ ☆
THOUSANDS OF INFLUENCERS
= MILLIONS OF FANS
VS
INDAHASH APPROACH

8. LIFETIME STATS
AND IN-DEPTH
REPORTSSTART OF
PHOTO/VIDEO
CAMPAIGN
PRECISE
TARGETING
(gender, age, categories, etc.)
24 HOURS
FOR FIRST RESULT
CREATING
BRIEF/TASK
FOR INFLUENCERS
GET INSPIRED WITH
IDEAS
WHOLE CAMPAIGN PROCESS

9. NATIVE+REGRAM
(COLLAGE)
REGRAM
(CLIENT’S CONTENT)
NATIVE
PREPARED BY THE
INFLUENCERS, POSTED ON
THEIR PROFILES
• User Generated photos/videos
USER GENERATED
CONTENT + CONTENT
PREPARED BY THE CLIENT
• Collage of photos/videos
CONTENT PREPARED BY
THE CLIENT AND POSTED
BY INFLUENCERS
• Regram: photos/videos
CONTENT FORMATS

10. CASE STUDIES

11. PRODUCT: South Tirol
BENCHMARK: South Tirol
CREATE A COLLAGE WITH A PHOTO
DEPICTING YOU DRESSED IN THE SKI
COSTUME WITH SNOWBOARD (YOU IN
SKI GOGGLES/ HELMET / JACKET SKI OR
WITH SKIS / SNOWBOARD), OR PHOTOS
OF YOUR WINTER HOLIDAYS (OF YOU ON
THE SLOPES DOING SKIING OR
SNOWBOARDING).
THE AIM OF THE CAMPAIGN WAS TO PROMOTE SOUTH TYROL AS THE
PERFECT WINTER DESTINATION FOR THE TRUE ENTHUSIASTS OF WINTER
SPORTS.
PROMOTE THE PLACE

12. 5%
REACH/IMPRESSIONS
> 300 000
21
.
POSTS CREATED BY THE INFLUENCERS
ER
(ENGAGEMENT RATE)
NUMBER OF INFLUENCERS
ENGAGED
RESULTS
BEST PHOTO OF THE CAMPAIGN
OUR TECHNOLOGY HELPED TO
GENERATE HIGHLY BEAUTIFUL
CONTENT SHOWING ALL THE
ADVANTAGES OF THE
PARTICULAR WINTER
DESTINATION.

13. PROMOTE BRAND TO A YOUNGER AUDIENCE
THE AIM OF THE CAMPAIGN WAS TO PROMOTE THE BRAND THROUGH THE
IDEA OF ENCOURAGING USERS TO BE CREATIVE AND TO IMAGINE
THEMSELVES AS WINNERS OF THE DESPERADOS LOTTERY
PROMOTE THE BRAND AND ITS LOTTERY
PRODUCT: Desperados
BRAND: Desperados
POST A PHOTO OR VIDEO SHOWING HOW
YOU WOULD SPEND THE MONEY IF YOU
WON THE DESPERADOS LOTTERY. BE
CREATIVE! TAG THREE FRIENDS.

14. RESULTS
POSTS CREATED BY THE INFLUENCERS
OUR USERS GENERATED COOL
CONTENT IN THE SPIRIT OF
DESPERADOS THAT RESULTED
IN AN IMPRESSIVELY HIGH
REACH OF THE CAMPAIGN.
REACH/IMPRESSIONS
> 1 000 000
53
ER
(ENGAGEMENT RATE)
NUMBER OF INFLUENCERS
ENGAGED
BEST PHOTO OF THE CAMPAIGN
6%

15. NEW BALANCE SNEAKER UND DEIN ESSENTIAL!
LASS DICH VON DEM FOTO AUF
WWW.BIT.LY/NBESSENTIALS INSPIRIEREN UND
POSTE DEINEN EIGENEN ESSENTIAL! AUF DEM
FOTO MÜSSEN SICH NEW BALANCE SNEAKER
BEFINDEN.
BENCHMARK: #NEWBALANCE
9.4%
< 1 Mio. 61 417
798118
ERGEBNISSE
USER GENERATED CONTENT
ER
(Engagement Rate)
REICHWEITE
(INTERAKTIONEN)
LIKES
(INTERAKTIONEN)
KOMMENTARE
ANZAHL DER
INFLUENCER

16. PRODUCT: Zottarella
BENCHMARK: Zott
PREPARE A DISH WITH ZOTTARELLA. POST
AN AESTHETIC PICTURE OF THE DISH.
THE MAIN GOAL WAS TO REINFORCE THE PRODUCT’S POPULARITY, BY
PRESENTING IT IN NEW, ORIGINAL WAYS OFFERED BY THE
INFLUENCERS.
PROMOTE THE PRODUCT

17. 6%
REACH/IMPRESSIONS
> 400 000
67
.
POSTS CREATED BY THE INFLUENCERS
ER
(ENGAGEMENT RATE)
NUMBER OF INFLUENCERS
ENGAGED
RESULTS
BEST PHOTO OF THE CAMPAIGN
THIS SUCCESSFUL CAMPAIGN
PROMOTED THE PRODUCT AS A
HIGH QUALITY ONE, WHILE
GIVING SOME RECIPE IDEAS, AND
BOOSTING THE INTEREST IN THE
PRODUCT.

18. PRODUCT: Calming Relief
Bodylotion
BENCHMARK: Physiogel
POST A PHOTO WITH PHYSIOGEL CALMING
RELIEF BODYLOTION. PRESENT THE
PRODUCT IN AN AESTHETIC WAY, AND
MAKE SURE, THAT IT’S CLEARLY VISIBLE.
RECOMMEND THIS PRODUCT TO YOUR
FOLLOWERS.
CAMPAIGN’S AIM WAS TO PROMOTE THE PRODUCT- PHYSIOGEL CALMING
RELIEF BODYLOTION.
PROMOTE THE PRODUCT

19. POSTY WYGENEROWANE PRZEZ INFLUENCERÓW
3%
REACH/IMPRESSIONS
> 6 550 000
75
.
PHOTOS CREATED BY THE INFLUENCERS
ER
(ENGAGEMENT RATE)
NUMBER OF INFLUENCERS
ENGAGED
RESULTS
BEST PHOTO OF THE CAMPAIGN
CAMPAIGN GENERATED
BEAUTIFUL AND AESTHETIC
PHOTOS OF THE PRODUCT,
REACHING MORE THAN 6,5 MLN
USERS!

20. PRODUCT: Coca-Cola
BENCHMARK: Coca-Cola
POST A BOOMERANG OR A PICTURE OF
YOUR FAVOURITE COCA-COLA MOMENT
WITH YOUR FAMILY AND FRIENDS - IT CAN
BE AT THE BEACH, MOVIE NIGHT, ETC.
THE AIM OF THE COCA-COLA CAMPAIGN WAS TO CREATE A
CONNECTION BETWEEN THE PRODUCT AND SPECIAL MOMENTS.
THIS CAMPAIGN WAS CONDUCTED ON INSTAGRAM, FACEBOOK, AND
SNAPCHAT.
SPECIAL MOMENTS WITH COCA-COLA

21. POSTY WYGENEROWANE PRZEZ INFLUENCERÓW
12%
REACH/IMPRESSIONS
> 1 000 000
22
.
POSTS CREATED BY THE INFLUENCERS
ER
(ENGAGEMENT RATE)
NUMBER OF INFLUENCERS
ENGAGED
RESULTS
BEST PHOTO OF THE CAMPAIGN
THE CAMPAIGN HELPED TO
PRESENT THE PRODUCT AS AN
IRREPLACEABLE ELEMENT OF
SPECIAL MOMENTS.

22. PRODUCT: Volkswagen
BENCHMARK: Volkswagen
CAMPAIGN WAS ABOUT SHOWING FAMILY HOLIDAYS, FUN WEEKEND
GETAWAYS WITH CLOSE FRIENDS IN A VISUAL WAY THAT IS UNIQUE
AND SETS THE BRAND APART FROM THEIR COMPETITORS.
THE MEANINGFUL CONNECTIONS WITH VOLKSWAGEN
CAPTURE THE PERFECT VOLKSWAGEN
MOMENT, PARKED IN THE PERFECT
PLACE, WITH THE PERFECT BALANCE OF
PEOPLE & AN EMOTIVE STORY. TAKE A
PICTURE, A MOVIE OR A BOOMERANG
IN A STYLE THAT REFLECTS THE
MEMORIES THAT HAVE BEEN CREATED
WITH VW CARS, OLD OR NEW.

23. POSTY WYGENEROWANE PRZEZ INFLUENCERÓW
4%
REACH/IMPRESSIONS
> 2 000 000
55
POSTS CREATED BY THE INFLUENCERS
ER
(ENGAGEMENT RATE)
NUMBER OF INFLUENCERS
ENGAGED
RESULTS
BEST VIDEO OF THE CAMPAIGN
UNIQUE AND CONSISTENT
CONTENT THAT WENT ABOVE
AND BEYOND THE CAMPAIGN

24. PRODUCT: T-Mobile
BENCHMARK: T-Mobile
TAKE A PICTURE WITH YOUR ARMS
SPREAD WIDE (LIKE THE LETTER T). THE
PICTURE SHOULD REPRESENT THE
SLOGAN #FEELCONNECTED. IT SHOULD
SHOW POSITIVE EMOTIONS AND
MOMENTS. IN THE DESCRIPTION SAY
HOW MOMENTS LIKE THAT HELP YOU
CONNECT WITH PEOPLE.
THIS CAMPAIGN’S MAIN OBJECTIVE WAS TO PROMOTE THE BRAND AND
CREATE POSITIVE ASSOCIATIONS WITH IT.
PROMOTE THE BRAND

25. 8%
REACH/IMPRESSIONS
< 900 000
84
.
POSTS CREATED BY THE INFLUENCERS
ER
(ENGAGEMENT RATE)
NUMBER OF INFLUENCERS
ENGAGED
RESULTS
BEST PHOTO OF THE CAMPAIGN
84 INFLUENCERS TOOK PART IN
THE CAMPAIGN AND
GENERATED CORRESPONDING
CONTENT WHICH ASSURED THE
CAMPAIGN’S CONTINUITY AND
RECOGNISABILITY.

26. THE AIM OF THIS CAMPAIGN WAS TO PROMOTE THE FORD MUSTANG.
CAMPAIGN WAS CONDUCTED ON TWO PLATFORMS: FACEBOOK AND
INSTAGRAM.
7%
REACH/IMPRESSIONS
> 1 500 000
42
ER
(ENGAGEMENT RATE)
NUMBER OF INFLUENCERS
ENGAGED
WATCH THIS VIDEO:
HTTP://BIT.LY/2TQOM9I, AND REPOST IT ON
YOUR INSTAGRAM/FACEBOOK PROFILE! IN
THE CAPTION MENTION HOW OF A FORD
MUSTANG FAN YOU ARE.
#MUSTANGTAXI @FORDDEUTSCHLAND
RESULTSREGRAM CAMPAIGN
VIDEO SEEDING CAMPAIGN
PRODUCT: Ford Mustang
BENCHMARK: Ford

27. BENCHMARK: #SAMSUNG
> 1 Mio. 53 029
95560
POSTE EIN FOTO AUF DEM MAN EINE DER NEUEN
FUNKTIONEN DES SAMUSNG GALAXY A SIEHT –
GUTE BILDQUALITÄT, GROSSEN SPEICHER ODER
DEN SCHNELLEN PROZESSOR
5%
ER
(Engagement Rate)
REICHWEITE
(INTERAKTIONEN)
LIKES
(INTERAKTIONEN)
KOMMENTARE
ANZAHL DER
INFLUENCER
USER GENERATED CONTENT
ERGEBNISSE

28. WHAT DOES INDAHASH
DO FOR CLIENTS?
TIME WITHIN A FEW DAYS,
YOU CAN ENGAGE 5-10 TOP
STARS AMONG DIGITAL
INFLUENCERS, AND/OR OVER
100 MID-TIER INFLUENCERS!
PRICING IN:
CPM + CPCon | CPE | CPV
REACH
AMONG INFLUENCERS

29. GENDER
CITY/COUNTRY
HASHTAGS
AGE
BRAND ARCHETYPES
HOW CAN YOU TARGET YOUR CAMPAIGN?

30. FITNESSFOOD
#FOODPORN #YUMMY
#FOODGASM
#NOMNOM
#FOODIE
PETS
#CATLADY #PETLOVER
#PETSGRAM
#CATSOFINSTAGRAM
#DOGSOVERHUMANS
#FITNESS #HEALTHY
#GYM #FITFAM
#WORKOUT
BEAUTY
#INSTABEAUTY
#BEAUTYGRAM
#BEAUTYADDICT #FOTD
#BEAUTYGURU
FAMILY
#MOMBLOGGER #FAM
#FAMILYTIME
#PARENTINGGOALS
#FAMILYOVEREVERYTHING
TAGGING VIA HASHTAGS – EXAMPLE GROUPS
LUXURY
#LUXURY #LUXURYLIFE
#LUXURYWATCH
#HIGHSTREET
ART&DESIGNTRAVEL
#ART #GALLERY
#EXHIBITION #ARTLOVER
#PAINTING
MUSIC
#MYVIBES #DAILYMUSIC
#SONG #MUSICISMYLIFE
#MUSICTHERAPY
INTERIOR DESIGN
#ICOTTAGESTYLE
#DREAMHOUSE
#SMALLSPACESQUAD
#FINDITSTYLEIT
#TRAVEL #TRAVELLER
#WANDERLUST
#TRAVELPHOTOGRAPHY
#GLOBETROTTER

31. FASHIONGAMES
#PROGAMER #WITCHER
#GAMERGIRL #GAMER
#GAMENIGHT
FLATLAYS
#FLATLAY #ESSENTIALS
#TRAVELESSENTIALS
#DAILYESSENTIALS
#FLATLAYOFTHEDAY
#OOTD #STREETSTYLE
#FASHIONISTA
#FASHIONINSPO
#FASHIONBLOGGER
PARENTING
#INSTAMOM
#MOMBLOGGER
#PARENTINGGOALS
#MINIME #PARENTLIFE
ARCHITECTURE
#MYCITY #ARCHITECTURE
#ARCHITECTURELOVERS
#ARCHITECTURESTUDENT
#BUILDINGS
LIFESTYLE
#LIFESTYLEBLOGGER
#DAILYPOST #OTTD
#BULLETJOURNAL
#INSPIRATIONS
AUTOMOTIVEDIY
#CAR #CARINSTAGRAM
#SUPERCARS
#CARLIFESTYLE
#VINTAGECAR
NATURE
#DISCOVEREARTH
#THISVIEW #VIEW
#VIEWGOALS
#CLIMATECHANGE
EVENTS
#FESTIVALVIBES
#COACHELLA #OPENER
#MUSICISMYLIFE
#EVENTTIME
#DIY #DIYVIDEO
#DIYSUNDAY
#DIYJEWELRY #CRAFTS
TAGGING VIA HASHTAGS – EXAMPLE GROUPS

32. COPYRIGHT ©
CLIENT RECEIVES THE RIGHTS TO NATIVE CONTENT.
CAN BE USED ON CLIENT’S FANPAGE, INSTAGRAM FEED, IN PRE-ROLLS
(VIDEO CAMPAIGNS) AND ALL OTHER DIGITAL COMMUNICATION

33. UGC
ON BRAND’S PROFILE
ALL PHOTOS/VIDEOS
POSTED IN A CAMPAIGN
CAN BE USED IN
BRAND’S SOCIAL MEDIA

34. MORE LIKES
ON REPOSTED UGC THAN
ON BRAND’S PHOTOS
300%
CONTENT GENERATED BY INDAHASH
CREATIVELY USED ON OFFICIAL
CRUNCHIPS’ INSTAGRAM PROFILE

35. http://bit.ly/2r1PiLH
THE BIGGEST HUB OF INFLUENCER
MARKETING KNOWLEDGE
CHECK OUT INDAHASH
INTERNATIONAL
STUDY OF OVER 2 200
DIGITAL INFLUENCERS TO
LEARN MORE!

36. INDAHASH IS THE FIRST PLATFORM
THAT OFFERS AUTOMATED
CONTENT MARKETING CAMPAIGNS
ON SNAPCHAT
ACCESS
ONE OF THE HARDEST TO REACH
TARGET GROUPS
NOW IT IS FAST
AND EFFECTIVE
IN CPSV MODEL – COST PER SNAP VIEW

37. AUTOMATED SNAPCHAT CAMAPIGNS
WITH FULL MODERATION
Veryfied Snapchat
users join the
campaign via
indaHash APP
They have 24h to
prepare a snap and
send it for
clients review
Client/Moderator
accepts
the content
Influencer posts
accepted video or
photo to their
„My Story”
Influencer reports via
app the numer of
views and attaches
screenshot

38. CASE STUDY
RIMMEL CAMPAIGN
Do your make up with matt finished lipstick. Tell your followers
about the RIMMEL contest. Encourage your followers to take
part in the contest by posting a lip selfie on Snapchat.
Recommend THE ONLY 1 MATTE lipstick and send a kiss at
the end of the snap.
REACH: >13 000
INFLUENCERS ENGAGED: 3
TASK IN THE CAMPAIGN:

39. VIDEO SEEDING
THE HIGHEST POSSIBLE
ENGAGEMENT
UP TO 56x* HIGHER
THAN ON REGULAR CHANNELS
ORGANICALLY TESTED
BEST PERFORMING
CONTENT

40. ACCORDING TO PREDICTIONS
IN 2019
73%
OF INTERNET CONTENT
WILL BE
VIDEO
Source: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-c11-520862.html

41. HAVE YOU EVER THOUGHT OF
LEVERAGING VIDEO CONTENT
VIA DIGITAL INFLUENCERS?

42. OF ONLINE SHOPPERS
USE AD BLOCK* 94% SKIP PREROLL ADS**
WATCH THE
VIDEO
BRANDED
VIDEO
DISTRIBUTION THROUGH REGULAR DIGITAL CHANNELS
* https://iabuk.net/about/press/archive/iab-uk-reveals-latest-ad-blocking-behaviour
**https://www.metrixlab.com/?portfolio=testing-pre-roll-video-advertising
47%

43. THE INDAHASH WAY TO DISTRIBUTE VIDEO
ON SOCIAL MEDIA
BRANDED
VIDEO
INFLUENCERS SHARE THE VIDEO AMONG THEIR SOCIAL MEDIA PLATFORMS

44. REGRAM CAMPAIGN – HOW DOES IT WORK
CLIENT DELIVERS A VIDEO
TO BE PROMOTED IN
SOCIAL MEDIA
INFLUENCERS POST/SHARE A
VIDEO WITH
ONE DEDICATED #HASHTAG
ON MANY PLATFORMS
VIDEOS WITH BRANDED
CONTENT REACHES
MILLIONS OF FOLLOWERS
INDAHASH SUMMARIZES ALL VIDEOS
SHARED ON ALL PLATFORMS

45. IGC VIDEO CAMPAIGN – HOW DOES IT WORK
INFLUENCERS CREATE
VIDEOS ACCORDING TO
THE CAMPAIGN’S BRIEF
INFLUENCERS POST/SHARE
VIDEOS WITH
ONE DEDICATED #HASHTAG
ON MANY PLATFORMS
VIDEOS WITH BRANDED
CONTENT REACHES
MILLIONS OF FOLLOWERS
INDAHASH SUMMARIZES ALL VIDEOS
SHARED ON ALL PLATFORMS

46. ORGANICALLY TESTED IGC REGRAM CAMPAIGNS
INFLUENCERS CREATE VIDEOS
ACCORDING TO THE
CAMPAIGN’S BRIEF
AND POST IT ON SOCIAL MEDIA WITH
ONE DEDICATED #hashtag
CLIENT GETS THE REPORT OF
THE BEST PERFORMING VIDEO
FROM THE 1ST FLIGHT
INFLUENCERS REGRAM THE
BEST PERFORMING VIDEO
FROM THE 1ST FLIGHT IN
THE FLIGHT 2
CLIENT DOESN’T HAVE A VIDEO?
FLIGHT 2FLIGHT 1

47. HIGHER PROGRAMMATIC CONVERSION
INFLUENCERS CREATE
PHOTOS ACCORDING TO
THE CAMPAIGN’S BRIEF
THE CONTENT IS BEING
FILTERED DOWN TO TOP 5
PHOTOS, BASED ON BEST
ENGAGEMENT AND TA REACH
TOP 5
AGENCY IS PROVIDED WITH
THE TOP 5 PHOTOS- THE BEST
CONTENT
THE HIGHEST POSSIBLE
ENGAGEMENT
UP TO 56x* HIGHER
THAN ON REGULAR CHANNELS
BEST PERFORMING
CONTENT CAN BE USED
IN PROGRAMMATIC
ADVERTISING

48. REGRAM CAMPAIGN – EXAMPLE
EVERY STAGE OF CAMPAING HAS A DIFFERENT OBJECTIVE
TO INCREASE AWARENESS TO BUILD ENGAGEMENT
REACH/IMPRESSION: <500 000
NUMBER OF INFLUENCERS: 134
ENGAGEMENT RATE
17,9%
REACH/IMPRESSION: >2 500 000
NUMBER OF INFLUENCERS: 16
ENGAGEMENT RATE
74,1%
VIDEO SEEDING CAMPAIGN FOR
DUBAI TOURISM
TASK
FOR INFLUENCERS
Post and share a video showing
the beauty of Dubai,
a city that everyone must see in their lifetime.
Use hashtags #bemyguest #shahrukhkhan
#dubai @visit.Dubai
MULTINATIONAL CAMPAIGN
CONDUCTED IN 6 MARKETS
INDIA CANADA USA UK SINGAPORE AUSTRALIA
TO INFLUENCE
REACH/IMPRESSION: >1 200 000
NUMBER OF INFLUENCERS: 42
ENGAGEMENT RATE
4%

49. WITH INDAHASH YOU CAN
SEE YOUR CAMPAIGN GOING
INFLUENCERS ARE
SINGING FROM
PLAYBACK AND
INVITING FOLLOWERS
TO JOIN THE FUN.
#LIPSYNCABATTLE
VIRAL

50. HOW CAN WE SUPPORT
YOUR BRAND?
+49 160 8840867
Marina.Kellner@indaHash.com
WWW.INDAHASH.COM