Presentation on WHY SOCIAL MEDIA

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name:
Name of first member: V.Srinivasan
College Name: Institute of Management Technology
Name of second member: Surajsairam.S
College Name: Institute of Management Technology

2. What is Social media?
www.simplify360.com

3. Social Media is
• Consumer generated media It is media that is
designed to be shared, sharing means that it is
easy to comment on, that it is easy to send, there
are no costs associated with viewing the media and
last but not least it is always available.
• Social media enables people to share information
with friends and colleges using the Internet

4. RSS Readers
Really Simple Syndication

5. Social Networking
• Social Networking is the use of communities to
engage with others: Facebook, MySpace, LinkedIn,
Twitter. Social Networking sites often include social
media tools to facilitate the interaction and
conversation

6. Social Networking
Friendship
• Keeping in
Touch
• Developing
new
relationships
Sharing
• Photos
• Links
• Interests
Community
• Causes
• Beliefs
• Advocacy

7. Why is Social Media important?
• If your kids are awake they are probably online
• The average young American now spends every waking
minute – except the time in school – using a smart
phone, computer, TV or other electronic device
according to a new study from the Kaiser Family
Foundation. Those ages 8 – 18 spend more than 7
hours a day with such devices. And that does not count
the hour and a half that youths spend texting or talking
on their phones

8. 16 to 24 year olds
• They have higher demands!!
• Growing up online has shaped how teens and
young adults receive, process and act on
information. They expect information to be brief,
instant and always on (there are no office hours)

9. Peer Endorsement
• The vast majority of people report the opinion they
trust most is from ‘someone like me’. For the first time
in our history, peers have bested the wisdom of experts
• Peer endorsement is the single greatest decision-making
accelerant. Through Social Media, peer
influence cycles are happening at a velocity never
before seen. Decision making is clearly becoming more
social

10. The Asian Market

11. Why do colleges invest in Social Media?
• For many of the same reasons they invest in more
traditional marketing and advertising
– Create awareness
– Encourage connection
– Inspire loyalty
– Create ambassadors
– Recruit best fit students
– Build powerful relations with alumni
– Create stronger reputations

12. What is Social Media and how can you
use it to enhance student support?
• Social Media provides context, pictures, words,
shared meaning
• Facebook, YouTube ( some examples –education
programme information, housing, orientation,
announcements)

13. Video Share/Stream
Youtube.edu Ustream

14. The toughest way to use social media is also one of
the best:
Give students something they need!
Online Student Support