What is Social Media?

1. www.simplify360.com
Stage
1
The
Preliminar
y
Round
Team Name: Generation X
Name of first member: SHIVI SRIVASTAVA
College Name: IMT GHAZIABAD
Name of second member: SANCHITA KRISHNA
College Name: IMT GHAZIABAD

2. Social Media
• Social media is any web-based environment that
allows users to easily create, publish and share
content
• The user is able to control the data, create,
modify, discuss and share internet content
• It is user centric interactive information sharing,
designing and collaboration.

3. Why is Social Media important?
Provides opportunities to:
• Deliver Services
• Consult
• Communicate
Social Media is:
• Cost - effective
• Instantaneous
• Responsive

4. Advantages of Social Media

5. Various platforms of Social Media

6. How popular are Social Networks?
• According to the analysts at Hitwise, social
networks in general are more popular than
search engines in some parts of the world
• Facebook’s overall web traffic pulled ahead of
Google’s for the first time in the U.S. in March of
this year
• Facebook dominates the current crop of social
networks, accounting for the majority (55%) of all
social site visits. When compared to the wider
web, Google gets around 9.3% of all web traffic,
while Facebook captures just over 7%

7. Why do colleges invest in Social Media?
For many of the same reasons they invest in more
traditional marketing and advertising
– Create awareness
– Encourage connection
– Inspire loyalty
– Create ambassadors
– Recruit best fit students
– Build powerful relations with alumni
– Create stronger reputations

8. What should a record of social media usage
contain?
• Content (i.e., the information that is sent or
received)
• The format (text, visual, sound or video) of the
original content
• Metadata:
• Who Sent it
• Date and time
• Messages sent - name and recipient
• Message received – recipient and sender name
• Context – why, authorisation, purpose

9. Training staff in recordkeeping using social
media tools
• Training staff in recordkeeping using social media
tools
• Different communications tools carry different
levels of risk
• Develop and communicate social media policy
• Ensure staff understand that some records are
not suited to a social media environment e.g.
records with personal information
• Social media usage policy states the purpose of
each application use for the agency

10. THANK YOU