Social Media: A tool to develop community connections.


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Harnessing the potential of social media to bring excellence to public education.

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Social Media: A tool to develop community connections.

  1. 1. Social Media A tool to develop ommunity onnections
  2. 2. An initiative to harness the power of collective inquiry TeachersParents Schools Businesses Nonprofits
  3. 3. Our purpose: Use social media to empower people, communities and organizations so theycontribute to our democracy, economy and live their own American dreams. Empower people, communities and organizations so they may contribute to our democracy, economy and live their own American dreams.
  4. 4. Become a philanthropist using social media. Build a better world. Educate.If your organization is aligned toour purpose become a partner.Contact: Jorge Madridjamadrid@yahoo.comTel. (602) 434-1778 @jamadrid E D U T E C H N I A is a 501 (c)3 nonprofit educational organization.
  5. 5. Social networks are increasinglybeing used to build respectful and trusting relationships among school staff, families, community members and stakeholders.
  6. 6. The researchis consistent, positive, .and convincing . . .
  7. 7. Programs and interventions that engage families in supporting their children’s learning at home are linked to improved student achievement.Epstein, Simon & Salinas (1997), Jordan, Snow & Porche (2000), Starkey & Klein (2000)
  8. 8. The more families support their children’s learningand educational progress, both in quantity and overtime, the more their children tend to do well in schooland continue their education.Miedel & Reynolds (1999), Sanders & Herting (2000), Marcon (1999)
  9. 9. Families of all cultural backgrounds, education, and income levels can, and often do, have a positive influence on their children’s learning.Ho Sui-Chu & Willms (1996), Shaver & Walls (1998), Clark (1993)
  10. 10. Key Findings about Making Connections:
  11. 11. When programs and initiatives focus on buildingrespectful and trusting relationships among schoolstaff, families, and community members, they aremore effective in creating and sustainingconnections that support student achievement.
  12. 12. Programs that successfully connectwith families and community inviteinvolvement,
  13. 13. are welcoming, and address specific parental and community needs.Hoover-Dempsey & Sandler (1997), Sanders & Harvey (2000), Peña (2000)
  14. 14. Parent involvement programsthat are effective in engagingdiverse families recognize: cultural and class differences,
  15. 15. address needs
  16. 16. and build on strengths.Scribner, Young & Pedroza (1999), Chrispeels & Rivero (2000), López (2001)
  17. 17. Effective connections embrace a philosophy ofpartnership where power is shared—
  18. 18. The responsibility for children’s educational development is a collaborative enterprise.Wang, Oates & Weishew (1997), Smrekar et al (2001), Moore (1998)
  19. 19. Could social media enhance familyand community connections? Absolutely!
  20. 20. Are schools harnessing thepotential of social media? Absolutely NOT!
  21. 21. Fact:
  22. 22. Social media has to be includedin your strategic plan to engage your community.
  23. 23. Ways social mediais improving education:
  24. 24. Providingjob-embeddedprofessionaldevelopment
  25. 25. Fostering supportive and collaborativerelationships with all the stakeholders and
  26. 26. Strengthening the role of schoolsas centers of communities.
  27. 27. Conclusion: Social media is a powerful tool to develop community connections and can be use to:• Share information • Collaboration• Solve problems • Engagement• Build knowledge • Build stronger relationships
  28. 28. We would like to team up with you todevelop unique educational content for yourtarget market and strategically deliver it toyour audience through social media.
  29. 29. Your generous tax-deductible donationwill empower communities where your customers and employees live.
  30. 30. If your organization is aligned to our purpose become a partner. Contact: Jorge Madrid Tel. (602) 434-778 @jamadrid E D U T E C H N I A is a 501 (c)3 nonprofit educational organization.References:A New Wave of Evidence:The Impact of School, Family and Community Connections on Student Achievement Anne T. Henderson & Karen L. Mapp A New Wave of Evidence is available at as full-text PDF at