This presentation will show you what mobile ads and facebook ads are, and best practices for mobile ads. The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/

1. SqueezeMobillionaire
Training Series

2.  Mobile Ads
– Overview
– Facebook Mobile Ads
– Best Practices
TODAY’S TOPIC

3. TODAY’S GOALS

4. 1. What are Mobile Ads
2. Facebook Mobile Ads
3. Mobile Ads Best
Practices
OBJECTIVES

5. MOBILE ADS

6. Form of advertising via
mobile phones
MOBILE ADS

7. Mobile phones
outnumber TV sets 3 to 1
MOBILE ADS

8. Mobile phones
outnumber PC based
internet users 4 to 1
MOBILE ADS

9. Mobile phones
outnumber total laptop
and desktop
population 5 to 1
MOBILE ADS

10. In Spain 75% of mobile
owners receive ads. 62%
in France. 54% in Japan
MOBILE ADS

11. Mobile Ad markets are
also maturing. In Japan
44% of mobile phone
owners click on ads
MOBILE ADS

12. FACEBOOK MOBILE ADS

13. Facebook revenue grew
61% and more than
doubled second-quarter
profit while making even
more money from mobile
ads
FACEBOOK MOBILE ADS

14. Facebook 2nd quarter
earnings at $2.9 Billion.
An increase of 61% from
$1.8 Billion last year
FACEBOOK MOBILE ADS

15. BEST PRACTICES

16.  Customize call to action
buttons based on what
user activity you are
encouraging
(download, shopping,
gameplay, etc)
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

17.  Direct users to a
specific section of your
app (could be sales
page)
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

18.  Target your current user
base via custom
audience functionality
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

19.  Entice people who
haven’t downloaded
you app to do so
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

20. BEST PRACTICES

21.  Define what
distinguishes your
brand from the
competition.
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

22. For example, if you’re a
financial services company,
call out lower fees, online
access, 24/7 customer service
and higher APRs in the copy.
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

23.  Establish a budget goal
for your campaign
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

24. If you’re just beginning to test
engagement ads, it’s best to
focus on one of two factors.
Do you want to aim for a
lower CPA or a higher ROI?
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

25.  A/B test your ads
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

26. Create two ads with identical
images but different text and
find out which performs
better. If you’re a yoga studio,
run a campaign with photos
of young people vs. adults
holding poses.
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

27. If you’re running a sale,
include two different kinds of
numbers in your copy and
study which performs better
— hours left or percentages
off?
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

28.  Avoid stock photo
syndrome
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

29. Use freelance photographers,
royalty-free image libraries
like Flickr, or staff
crowdsourcing whenever you
can.
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

30. Because mobile ads can only
appear in the Facebook
newsfeed, you’ll want yours
to look like they belong
nestled among friend and
family status updates.
MOBILE APP ADS FOR
ENGAGEMENT AND
CONVERSION

31. BEST PRACTICES

32.  Customize ad
messaging using image
and video creative
MOBILE APP INSTALL ADS

33.  Target to Android or iOS
platforms and versions, as
well as specific devices
(tablets, smartphones and
iPods), right down to WiFi-
only capability
MOBILE APP INSTALL ADS

34.  Allow people to install
your app immediately
via the Apple App Store
or Google Play
MOBILE APP INSTALL ADS

35.  Avoid marketing to
people who have
already installed your
app through Android or
iOS
MOBILE APP INSTALL ADS

36. BEST PRACTICES

37. Get some buzz going
before you start your
mobile app campaign.
MOBILE APP INSTALL ADS

38. Create a Facebook Page and build up a following,
post to Twitter and Instagram, schedule a press
release and/or run a preliminary ad campaign to
boost awareness (see above) so people will
recognize your product before they are
encouraged to install it.
MOBILE APP INSTALL ADS

39. Verticals tend to adopt
creative trends that make
ads look similar across
competitors (ex: travel
photos involving palm trees,
gaming ads showing the app
on a phone screen)
MOBILE APP INSTALL ADS

40. Try to distinguish yourself from the pack by
playing around with color, size, placement and
calls to action. Base your creative around your
audience.
MOBILE APP INSTALL ADS

41. For example, if you’re a financial services
company targeting SMBs, use pictures of
bakeries, house cleaners and personal trainers so
viewers will think, “That could be me using this
technology,” or “That looks like my business.”
MOBILE APP INSTALL ADS

42. Appeal to emotion
MOBILE APP INSTALL ADS

43. If your game is meant to be relaxing, make your
ad a reflection of that mood by picking a
peaceful image and soothing language.
MOBILE APP INSTALL ADS

44. If you’re appealing to travelers, put them in the
middle of an exciting trip they might book with
your app; use images that display actions or
adventures and provide colorful descriptions.
MOBILE APP INSTALL ADS

45. Test away
MOBILE APP INSTALL ADS

46. Run at least five ads and take a close look at how
they’re performing in terms of CTR and install
rate. Mobile campaigns tend to have a low action
rate, so you’ll need to be patient in order to get
sufficient, actionable data.
MOBILE APP INSTALL ADS

47. You can always pause underperforming ads and
swap in new ones if you’d like to get an
additional point of comparison.
MOBILE APP INSTALL ADS

48. WRAP UP

49. Any Questions?
QUESTIONS AND
FEEDBACK

50. Did you guys enjoy the
session?
QUESTIONS AND
FEEDBACK

51. Have a Good Day and
Take Care Everybody
See You Next Time!
QUESTIONS AND
FEEDBACK