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Nov 6, 2013
26 ideas to improve your Facebook ads
We recently announced the availability of our award-winning Open Signals platform, and the interest has been phenomenal. To help you understand just how powerful Open Signals can be for your Facebook campaigns, we’ve put together an Idea Book with 26 different potential uses for Open Signals.
With Open Signals, you can:
• Synchronize TV and Facebook ads
• Trigger different ads based on the weather
• Show inventory-based ads that update automatically based on what’s in stock
Fact: Facebook activity does
not happen in a vacuum.
Signals and indicators from the outside world –
such as inventory, traffic, TV ads, even the
weather outside - can have a profound effect on
consumer behavior inside of Facebook.
If you AREN’T designing
Facebook campaigns with
these signals in mind…
…you’re missing out on
a HUGE opportunity!
Optimal’s Open Signals lets
you link any outside data
feed with your Facebook ad
Can’t wait to learn more
about Open Signals? Click
the orange button and we’ll
contact you shortly.
Ok! Ready to see some
examples of real-time
Facebook ads you can
run with Open Signals?
If website traffic drops more than
5 percent below its daily average,
drive more visits by showing ads to
a targeted audience on Facebook.
If a customer abandons their
shopping cart on your website,
retarget them immediately with
ads on Facebook Exchange.
If a specific product goes on sale,
generates positive margins, and
you have more than 50 in stock,
show Facebook ads.
You sell a lot of products with
short shelf lives. Whenever you
have a surplus, trigger a Facebook
ad with a discount to sell it quickly.
Get more in-store
If in-store foot traffic drops below
average, show geo-targeted ads to
everyone on Facebook within a 10mile radius.
Get ahead of the
Whenever your competitor runs a
huge sale, trigger a price-match
guarantee ad on Facebook. Set it
to deactivate when the sale ends.
Fill up your empty
Whenever you have a last-minute
hotel room cancellation, trigger a
Facebook ad immediately to
advertise the vacancy.
Take advantage of
If flights to the Caribbean drop
below $300, advertise a beach
vacation package to all your
Facebook fans and customers.
Whenever your competitors planes
are delayed, trigger Facebook ads
within a 25-mile radius of that
airport to advertise your own
Whenever downloads of your
mobile app drop below average,
activate a Facebook mobile app
Keep mobile app
If a user hasn’t logged into your
app for more than five days,
encourage them to log back in
with a Facebook mobile app
Trigger or pause
ads via SMS.
The CEO emails you - you need to
pause an active Facebook
campaign ASAP! Text “Pause” to a
pre-determined number to
instantly pause your ads.
It’s Ohio vs. Oregon, and Ohio
scores a touchdown! Celebrate
the win by triggering Facebook
ads for Ohio jerseys (excluding
Oregon fans, of course).
Public transit is delayed (again!).
Activate Facebook ads to promote
your ride-sharing service within 5
miles of the delay.
Stop the flu
before it starts.
For all metro areas where flu
rates are on the rise, show
Facebook ads to encourage the
public to get vaccinated.
of pop culture.
A popular singer endorses a
product you sell. As long as
Facebook’s PTAT (people talking
about this) stays high, show ads
for that product.
Zero in on the
If a TV show is popular in certain
regions, show geo-targeted
Facebook ads for a similar show
during the commercial breaks.
Every time your competitors’ ads
show on TV, trigger your ads to
appear on Facebook in the same
regions, at the same time.
You’re promoting a new movie.
Synchronize your ad campaigns
so that the movie trailer appears
on Facebook within two seconds
of airing on TV.
Stay tuned to the
If stocks are going up, advertise a
free online trading account. If
they’re going down, advertise a
fixed rate CD account.
Change with the
If odds of hazardous weather are
high in any of 40,000 targeted
metro areas, show Facebook ads
for homeowners insurance.
Know when to
buy or sell.
If the price of gold is going up,
show ads that urge consumers to
sell their unwanted jewelry. If it’s
going down, advertise low prices
on gold coins.
peace of mind.
If car thefts are on the rise in any
of 50 major US cities, trigger geotargeted Facebook ads for car
insurance with comprehensive
auto theft coverage.
Other Real-Time Signals
Be a customer
If call center volume is unusually
high, trigger Facebook ads to your
customers that direct them to
your online support page.
Sell out a music
When the number of available
tickets to a music show dips
below 50, show last-chance ads.
Stop the ads as soon as the last
Do your civic
It’s election day! If voter turnout
in your district is lower than
projected, show ads reminding
citizens to get out and vote.
Ready to learn how Open
Signals can help you
integrate real-time signals
into Facebook ads?
Questions? Email firstname.lastname@example.org.