Presentation for Squared Online. Green Cohort, Group 12. FixMyCar. 08/08/2014

1. Pitch for Squared Online - Group 12, Green Coho
FixMyCar
Credited to Sukhbir Kapoor

2.  Peace of mind
 Transparency
 Fast, effective, local
 Trust and value
 Simple, convenient
Doing for car maintenance what Über does for minicabs.
FixMyCar and the FixMyCar
Network

3. Target Market
I spent a lot of money on booze, birds and fast cars. The rest I just squandered.
- George Best
- Young drivers
- Families
- Pensioners
- Learners
- Men
- Women
- Teenagers
- Single
- Married
- Divorced
…all own vehicles

4. The Problem
Which mechanic?
Will they
overcharge?
Where can I find a garage?
Can I trust them?
What’s actually wrong with
it?
How much should that part cost?
Could I get it cheaper elsewhere?
How is their
aftercare?
I hope I ordered the
right part from
eBay…

5. Access to our network of trusted service people | Local, rated mechanics
View nearby garages | Quotes | Insurance | MOT | Tools | Parts
Our Solution: An web and mobile portal for all of your vehicle maintenance needs
Fix
My
Car

6. Revenue
Percentages added to total bill for products and
services:
 Garage services
 Specialist parts
Charges for marketing solutions for:
 Garages
 Mechanics
 Fitting centres

7. Overheads and Marketing
 Web developers
 Designers
 R&D
 Hosting
 Marketers
 Advertising
Advertising
Car rental
firms
Manufacturers
Social media
Banner ads
Badges for participating
businesses
Radio Televisio

8. Maintaining Loyalty
Customers:
Services:
• Kickbacks: Marketing rebates for loyalty
• Penalties: Free maintenance for bad work
• Groupons, Voucher codes for new
customers
• FixMyCar credit for referrals

9. FixMyCar
Narrated by Dan Tanner