Squared October 2013- Group 9, module 2 assignment pitch: 'We're Going to Make Millions' Welcome, we hope you enjoy our presentation! From all of us squared Nines

1. Share
My
Perk
www.sharemyperk.com
Perk up your life!
Group 9 – Squared Online October
Andrew George, Edwina Melsom, Emma McFarland, Ben Piper,
Debra Thomas, Mariana Tavares, Steven Squibb, Dennis D'Amico

2. What is Share my Perk?
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3. Market Opportunity
• 5 million people in the UK are
employed in retail, leisure & tourism.
c
• 27%* of UK companies offer
staff a form of benefits scheme.
• Only 22% of these staff are
enrolled in formal benefit schemes.
c
• 32%* of employers say that
there is a low take-up of benefit
schemes.
• Everyone loves a
bargain!
‘Share My Perk’
allows people to make
c
the perks they receive
from their employer
work for them!
• 42%* of employees have received
informal perks and benefits from
c
their employer at “one time or
another”.

4. How Share My Perk Works
Mobile App
Payment Options

5. PEST Analysis
POLITICAL
• Potentially tax-efficient benefit
option for employers and
employees
• Retail sectors are showing signs
of growth and prospects are
looking good for sharemyperk.com
ECONOMIC
• Retail has largest percentage
of UK workforce
• In the UK the retail sector has an
estimated turnover of £321 billion
• Recession - people are seeking
out value and quality
SOCIO-CULTURAL
TECHNOLOGICAL
• 43% of sales and customer
services employees are below 25
years of age
• Retail assistance - young
demographic: digital generations
• UK Retail staff most disengaged
out of all sectors (only 36% positively
engaged)
• Retail has very low staff retention
rates
• Popularity and familiarity with
other similar sites such as eBay
• Increasing investment in
technology & solutions to engage
with front line retail staff

6. Our Customers
Asking for the
moon and ontrend chicks’
‘Well
Groomed City
Gents’
(16-25)
(26-49)
• Students
working
part-time
• Constantly
connected
• Adopters of
new technologies
• Fashion
conscious
• Live to
socialise
• After a good
return for their
perks
• Mostly in fulltime jobs
• Not highly-paid
• Urban dwellers
• Enjoy the
experiences the
city has to offer
• Appearance is
highly important
• Love to keep
abreast of the
latest trends
‘High-heeled
Optimisers’
’50’s are the
new 30’s’’
(34-49)
(50+)
• This group is
mostly in full-time
employment
• Earning an
‘average salary’
•They are
sophisticated,
and try to
optimise
everything,
including their
perks
•Trend aware
•1 in 4 online
surfers are over
50 years
•The most highly
paid customer
segment
• Willing to learn
• Love trying
new things
• Mostly trading
‘experiential’
perks in
entertainment
and leisure

7. Our Channels & Customer Relationships
Our main channel is our website www.sharemyperk.com and our app. However we
will use the following channels to communicate to our customers:
Email
Blogging
Social Media

8. Our Competitors
• The trend for flexibility with benefits is on the rise! In 2009 only 13% of employers
allowed staff to buy and sell holidays, this had risen to 27% in 2013.
• ‘Share my Perk’ allows staff to take control of their perks & use them to their full potential for
the individual.
• ‘Share my Perk’ differentiates itself from auction sites such as eBay, CryptThrift &
PoundS£eller by having a simple objective – to connect employees with company perks with
others who want to trade so both can get what they really want!

9. Our Revenue Models
Basic Revenue Streams
Registration Option 1
Free membership + £2.99/swap
transaction.
(Introductory sign-up offer price
available)
Secondary Sources of Income
Sell Advertising Space
The ‘Share My Perk’ website will offer the following advertising
space offering an addition source of income. This space will be
of interest to retailers who can target customers directly.
Registration Option 2
•Leaderboard
•MPU
•Skyscrapers
•Takeovers
Monthly membership which
covers 3 swaps per day.
Sell Marketing Data
Extra Features
Participating retailers will have the option to purchase a targeted
database from ‘Share My Perk’ for marketing purposes.
•To sell a perk (ie get nothing in
return) there is a 1.5% fee based
on the cost of the transaction.
•To swap or sell more than 3
perks/day there is an additional
charge of 3% per transaction.

10. Costs

11. Key Partners & Activities
Activities
Partners
1. Transpact.com – Payment Provider
Company offering online payment services.
2. Website Host – Google Cloud
We will invest extensive time designing &
building “Share My Perk”
3. DHL (or alternative shipping company)
This delivery partner will take care of the
shipping process once transaction has been
finalised.
1.
2.
3.
4.
Software Development
Platform Management
Customer Service
Marketing

12. Launch Strategy
•
Register ‘Share My Perk’ on Apple & Android app stores & offer
discounted cost price throughout launch period
•
Targeted mail marketing campaigns (purchase UK employee
email addresses) - 1 initial hit + a follow up email to those who
didn’t open the first email
•
Online banner advertising via Google Display Network –
heavyweight campaign for launch
•
Online PPC advertising campaign (including mobile targeting) –
heavyweight campaign for launch
•
Targeted Facebook advertising - heavyweight campaign for
launch
•
PR campaign aimed at HR managers
•
Offline activity including flyers to be distributed around major UK
city central business districts
•
We will also take advantage of YouTube, Twitter, blogging sites,
email, Pinterest and other social channels to market to potential
customers where they are.

13. Thank you for
listening.