Anheuser-Busch InBev needed to improve productivity and accuracy for their Direct Store Delivery operations. They implemented a fully mobile enterprise application platform from Spring Wireless using Motorola handheld devices. This allowed field sales and delivery workers to access real-time data. It streamlined processes, reduced days sales outstanding by 15%, and increased driver productivity and sales. The solution was recognized with several industry awards.

1. CASE STUDY: AB InBev
AB InBev Award-Winning Mobile Solution
Accelerates Growth And Innovation
BUSINESS SITUATION
Anheuser-Busch InBev is the leading global brewer and one of the world’s top
five consumer products companies. With a dream to become The Best Beer
Company in a Better World, the company has a strong, balanced portfolio. BUSINESS SITUATION
With four of the top 10 selling beers in the world, Anheuser-Busch InBev holds Anheuser-Busch Inbev needed a way to
the number-one or number-two position in over 20 key markets. It has a key improve productivity for their Direct Store
presence in both developed and developing markets. Delivery (DSD) operation and improve
accuracy of their invoicing and payment
The company was looking for effective, open, and proven mobile applications systems.
platform for their field sales professionals in order to maximize their productivity,
deliver outstanding customer service, control costs, and help accelerate the
SOLUTION OVERVIEW
sales cycle.
The company worked with Spring Wireless
to implement a fully mobile enterprise
ANHEUSER-BUSCH INBEV AT A GLANCE
applications platform for field sales, field
OVERVIEW Anheuser-Busch InBev is the leading global brewer and services, and DSD.
one of the world’s top five consumer products companies.
BENEFITS
FACTS & FIGURES • Headquarters in Leuven, Belgium
Anheuser-Busch InBev saw positive cash
• 120,000 employees in 25 Countries worldwide
flow by the third month, and ROI was
• For 2008, the combined company would have
achieved in six months. In addition, the
generated revenues of $39B
availability of real-time data for accurate
• The company works through six operational zones
and timely invoicing streamlined the
BRANDS Portfolio of nearly 300 brands including three global invoicing process, reducing days sales
brands (Budweiser ,Stella Artois, and Becks), and fast- outstanding by 15%, from an average of 45
growing brands like Leffe, Hoegaarden, and many more. days to 39 days.
SOLUTION This award wining solution has achieved
the following industry recognition:
Spring Wireless has been working with InBev since 2002, and since then has
2009 Mobilizer Award - Best in Class Supply
implemented its field mobile solutions for 4,500 mobile users in Brazil and 500
Chain/DSD
users in Belgium, integrating with Anheuser-Busch InBev SAP solution and
providing a single platform with local requirements for each country. 2008 Motorola Award - Most Innovative
Enterprise Mobility Solution
In Belgium, the company worked with Spring Wireless to implement a fully
mobile solution based on the Spring mSeries™ mobile applications platform
utilizing Motorola MC70 Mobile computers.
The solution is now supporting the entire services delivery process between the
depots, warehouse workers, and truck drivers, mobilizing the entire workflow,
including dispatching orders, truck loading, delivery, pick up, payment, returning
to depot, unloading, checking stock, and data processing.
wireless
In addition, a lot of effort was put into the usability of the application, allowing
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great adaptability to changing environments and future needs. sales@springwireless.com

2. Case Study: AB InBev
Solution Architecture and Integration View SOLUTION FEATURES AND BENEFITS
Industry
• Food & Beverages
• Sales Force Automation/Field Services/DSD
Solution Features
• More than 4500 mobile users in Brazil and Belgium
• Mobile workforce using Motorola MC70 rugged handheld
computers
• Nokia (java based) and Windows mobile 6X running on
Spring Wireless mSeries™ mobile applications
• Back-end is SAP R3 v6.0 using NetWeaver XI connectors
BENEFITS
• The project required significant integration efforts that
Anheuser-Busch InBev saw positive cash flow by the third month,
included IBM (hardware), Logica (Support), Deloitte
and ROI was achieved in six months. In addition, the availability of
(Consulting), and Spring Wireless for the mobile application
real-time data for accurate and timely invoicing streamlined the
and hardware implementation
invoicing process, reducing days sales outstanding by 15%, from
an average of 45 days to 39 days.
The new solution supports the entire delivery process
Other metrics include:
• Reduced time for picking products and inventory counting by
30%
• Driver productivity increased by 10% with elimination
of paperwork. Each driver can make a minimum of one
additional stop per day than previously possible
• Actual sales have increased 9% because drivers frequently
sell additional product beyond the order at delivery time. The
additional driver stop per day provided an increase in sales
opportunities
• Productivity of administrative staff has increased 15% as
a result of the elimination of the need to manually key
information into the computer
About Spring Wireless
Spring Wireless works with some of the largest consumer goods companies to help improve key field sales and marketing business processes such as retail
execution optimization, trade promotion management, DSD, merchandising, and more.
Founded in 2001, Spring Wireless serves more than 450 blue chip clients, including, Nestlé, P&G, Philip Morris, Unilever, Kraft foods, Coca-Cola, Anheuser-Busch
InBev, L’Oreal, Henkel, Kimberly Clark and more.
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organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company,
organization, product, domain name, e-mail address, logo, person, places, or events is intended or should be inferred from images or examples in document.
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