L'Oreal sought to standardize field processes, enhance productivity, and provide a single solution to address requirements across divisions. Spring Wireless implemented its mobile solution for 1,200 users and 300 distributors integrated with L'Oreal's SAP system. This provided a single platform across locations and divisions, improving order efficiency by 20% and average sales tickets by 15%. The solution was recognized with awards in 2009 and 2008.

1. CASE STUDY: L’ORÉAL
Automating Field Processes with
Enterprise Mobile Applications Platform
BUSINESS SITUATION
BUSINESS SITUATION
The L’Oréal cosmetics and beauty company has a global presence in 130
L’Oréal’s objectives for automating its field
countries and markets through multiple distribution channels. L’Oréal’s
process included standardizing processes
objectives for automating its field process included standardizing processes
by defining visit flows and business rules for retail execution and enhancing by defining visit flows and business rules
team productivity by reducing time spent on preparing visits and closing sales for retail execution and enhancing team
orders. In the business management area, L’Oréal sought a single solution that productivity.
would also address the specific requirements of each product division, as well
as provide visibility and control – full, updated access to reliable data that could SOLUTION OVERVIEW
empower decisions. Spring Wireless has implemented its field
sales mobile solution for 1,200 mobile
L’ORÉAL AT A GLANCE users and 300 distributors, integrating
with L’Oréal’s SAP solution and providing a
OVERVIEW The world’s largest beauty products company, L’Oréal
single platform with local requirements for
creates makeup, perfume, and hair- and skin-care items.
each product division and user profile.
FACTS & FIGURES • Founded in 1909 in Paris, France
• 67,662 employees in 62 countries BENEFITS
• € 17.5 billion consolidated sales in 2008
Spring Wireless has helped L’Oréal improve
• 42 factories around the world
order efficiency and increase field team
BRANDS The company’s 23 global brands, include L’Oréal, productivity by 20%, as well as increasing
Maybelline (mass-market), Lancôme (upscale), Redken average sales tickets by 15%.
and SoftSheen/Carson (retail and salon).
This award wining solution has achieved
the following industry recognition:
SOLUTION
2009 Mobilizer Award - Best in Class Supply
Spring Wireless has been working with L’Oréal since 2006, and since then has Chain/DSD
implemented its field sales mobile solution for 1,200 mobile users and 300
2008 Motorola Award - Most Innovative
distributors, integrating with L’Oréal’s SAP solution and providing a single
Enterprise Mobility Solution
platform with local requirements for each country, product division, and user
profile. In Brazil, the solution (which covers four business units and 18 brands),
has been running since January 2009. It serves 100 PDA users, 180 laptop users,
and 20 Web portal users. Retail visit planning and preparation are conducted
using mobile devices, and sales managers can dynamically allocate promotion
budgets. The mobile technology also allows field representatives to check on
stock visibility and suggest substitute products.
wireless
www.springwireless.com
sales@springwireless.com

2. Case Study: L’ORÉAL
Spring Wireless mSeries™ Solution Overview SOLUTION FEATURES AND BENEFITS
Industry
• Drugs, cosmetics, and healthcare
• Sales Force Automation/Field Force Automation
Solution Features
• 1200 mobile users and 300 distributors across Russia, Brazil,
and Colombia.
• Sales representatives use Windows mobile 6x HTC devices
running mSeries™ for field sales Applications.
• Back-end is SAP R3 v4.6/v6.0. HTC devices send information
to a web service (Spring Wireless technology) passing
directly to SAP in real time.
• Solution runs on Windows server 2003 in Spring Wireless
Network Center (NOC).BizTalk for SAP integration
consolidated database runs on SQL Server.
BENEFITS
The Spring Wireless solution has provided L’Oréal with:
• New ways to sell
• Improved order efficiency
• Increase of 20% in field team productivity
• Increase of 15% in average sales tickets
• In-stock level information in orders has resulted in an 80%
reduction in items that were at critical stock levels.
• Online visibility of sales results based on consistent, reliable
data, helps managers and executives apply results analysis to
strategic decisions.
• Projected sales of an additional $160 million (U.S.) over the
next two years.
About Spring Wireless
Spring Wireless works with some of the largest consumer goods companies to help improve key field sales and marketing business processes such as retail
execution optimization, trade promotion management, DSD, merchandising, and more.
Founded in 2001, Spring Wireless serves more than 450 blue chip clients, including, Nestlé, P&G, Philip Morris, Unilever, Kraft foods, Coca-Cola, Anheuser-Busch
InBev, L’Oreal, Henkel, Kimberly Clark and more.
© 2010 Spring Wireless, Inc. All rights reserved.
This document is for informational purposes only. SPRING WIRELESS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The example companies, wireless
organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company,
organization, product, domain name, e-mail address, logo, person, places, or events is intended or should be inferred from images or examples in document.
www.springwireless.com
sales@springwireless.com