2. Digital Marketing & Core Brand Value Development Devised the core brand values for A1 Team Ireland, the World Champions of Motorsport; Created a value proposition for the team to implement and generate revenue from as a result; Undertook a social networking campaign for the team, utilising Facebook, Twitter, Bebo and YouTube to establish an online community of over 1500 people.
13. Strategy Development Analysed consumers’ perceptions of flavoured water through the use of qualitative research techniques. Provided valuable information which enabled a strategy to be developed in terms of packaging, advertising and new product development.
14. Behavioural Analysis Investigated the effects of Allergic Rhinitis on the student population. One hundred and six face to face questionnaires were carried out. Results used for development of statistically viable media “hooks” for PR campaigns targeted at both Consumer media and Medical media.
15. Consumer Behaviour Study Investigated consumers’ impulse purchasing behaviour in retail outlets in the Dublin region. Researched the effectiveness of the merchandising of impulse purchase products, in relation to traffic flows within retail outlets.
16. Market Feasibility Study Assessed the market potential for entering a specific market. Assessed market trends, current food offerings and challenges. Used Secondary and Quantitative Research.
17. Customer Satisfaction Assess Levels of Awareness and Satisfaction amongst Customers. Customers from a database provided by Gogans were interviewed by telephone. Improving and Expanding upon the Services Available.
18. Market Feasibility Investigate the potential demand for a new company which provides tyre and exhaust repairs, oil and brake changes. Assess the feasibility of establishing a tyre business in Athy, Co. Kildare. Research consisted of 250 face-to-face interviews. Kilbane Tyres
21. Quantitative and qualitative research carried out.Partnership with the MDP, conducting over 2000 interviews with the Irish youth market (16 to 24 year olds).
22. Study of Communication Effectiveness Assessed the awareness of a new product line. Determined the effectiveness of the communication strategy. Provided Batchelors with thorough information which helped to evaluate the communication strategy.
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24. Research involved cold calling competitors and relaying numerous potential booking scenarios.
25. From this an analysis of their response time, promotional material, services offered etc. was conducted.Company had recently undergone a re-branding exercise, changing its name to Eventus.
26. Market Feasibility Study Featureline is an expert in commercial interior fit-out: Objective of the research was to identify key areas of growth in strategic markets. Research consisted of 150 telephone interviews across five industries. Research findings identified the key areas that most attractive markets to target.
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28. Targeted the Irish corporate market, specifically decision makers of corporations, i.e. CEO, CFOs and MDs.
