Challenge When we took on the Gee Digital Marketing, we were met with many challenges, including lack of Analytics access and even domain control access.

1. Case Study:
GE Delivers Real-time, Actionable Business Intelligence Capabilities
Challenge
GE Intelligent Platforms work with many distributors around
the globe, and a part of their responsibility is to help them
with their marketing. The challenge we faced was to provide
an educational seminar all about digital marketing, aimed at
GE Distributors from various European countries with
different cultures and target audiences.
Solution
A dynamic digital media presentation based on Social Media
and how each distributor could find their niche by testing
and measuring what works in their unique market place.
Showing them how each Social Platform works and how
they could exploit each one to gain a competitive
advantage.
Results
Michael Spence delivered the presentation in Barcelona and introduced Social Media into GE IP at
Distributor level. Questions and answers lasted most of the day with many distributors following up
requiring more information. GE now use Social Media with far more confidence.
From the client
Many thanks for attending the event in Barcelona last week. Your enthusiastic participation in both
the social and business events was amazing and I would personally like to thank you for your
valuable input.