20. TreatmentNB: This is a minimum – you should have more and you should be showing your own individuality on your blogs. Remember the following key things….<br />-Use variety of technology<br />-Think about how you show: Creativity, knowledge of music genres and music institutions, demonstrate good time management, show your organization skills, how you acted on audience feedback.<br />Write up guidelines (Number 2)<br /> <br /> <br />Critical evaluation has an introduction and three parts. In the introduction, you must outline exactly what you did for your AS production.<br /> <br />Part 1 (1,000 words max) – Pre construction and construction<br /> <br />In this part you need to outline your brief, briefly how you researched it and the stages and decisions you made in the construction stage.<br /> <br />Include:<br />Folder of research<br />Flat plans, storyboards, rough sketches<br />Printouts you made of previous versions of final product<br /> <br /> <br />Part 2 (1,000 words max) – Post construction evaluation of the product and how it works<br /> <br />In this section you analyse the finished product. This means you must explain how the decisions and revisions you made affected the form of your work and why you made these decisions in relation to the audience e.g. ‘I changed x because it looked too childish and I knew my main audience would be women aged 30-40’.<br />Next, answer how your product makes meaning – what do the elements of the work signify to the audience?<br />Wherever possible, relate to critical theory from the course e.g. genre, audience effects, narrative, media language (feminist, Marxist, close-up, POV, hybridity, intertextuality) Remember this is synoptic.<br /> <br />Part 3 (1,000 words max) – Evaluation of the product with direct relation to the audience<br /> <br />In this section you must explain how your text fits in with the wider context of media institutions and audiences. This means you must compare your product with real media output of a similar nature. Direct comparisons to actual texts and real institutions (BBC, magazine producers) are vital.<br />You must analyse how well you think your product would work with the audience – you should include any comments you have had from audiences you have tried your product on. Remember evaluation is how well or effective this part is (e.g. colour choice).<br />Analysis is why things are as they are.<br /> <br />Advice:<br />o Don’t spend ages saying ‘I decided to research this…’ and ‘When I had done this I changed it to…’. Get straight to the point, for example ‘After researching women’s magazines I found…’ and ‘The next change made was…because…’<br />o Choose the key points and explain them in detail rather than trying to cover everything<br />o Refer to theories and ideas you have learnt in both years of the course as much as you can, think how you can use a higher level of language at all time e.g. ‘narrative structure’ as opposed to ‘storyline’<br />o Wherever possible try to think beyond decisions of liking or not liking. If you like something or don’t like something there is a reason why: try to uncover what this is e.g. you prefer the purple writing on the pink background rather than black. At first thought you might prefer purple but, purple and pink are actually complementary colours and this will account for why you prefer it. It is not wrong to prefer one thing to another, you must get to the ‘why’ you preferred it and write about that reason.<br /> <br />Avoid simply describing, always analyse and evaluate<br />
![Research and Planning Blog Activities<br />To be on your completed blog by Sunday 12th December 7pm 2010<br />Evaluation completed by Wednesday 15th December 7pm<br />,[object Object]](https://image.slidesharecdn.com/a2evaluation-101201155929-phpapp02/85/a2-evaluation-1-320.jpg)
