MARKETING INTERNSHIP UNDER PROF.SAMEER MATHUR (IIM LUCKNOW)

1. MARKETING PLAN FOR
ANDROID APP

2. APP- SMART SHOPPER
LOGO
SMART SHOPPER

3. SHOPPING

4. ONLINE SHOPPING NEW TREND

5. REASON TO ATTRACT ?

6. BUT NOW
ITS NOT ABOUT JUST OFFERS……

7. THOUGH THINGS ARE NOT CHEAP IN
ONLINE THEY ARE
• TIME SAVING
• MANY VARIETIES OF PRODUCTS
• EFFICIENT

8. TIRED OF SEARCHING IN EACH APP?

9. SOLUTION: SMART SHOPPER

11. People can set their preference and
get alerts immediately as soon as the
price drops
Order immediately with just a click.
User friendly and is more efficient

12. SITUATION
ANALYSIS

13. MORE SMARTPHONE USERS
EASY TO TARGET PEOPLE - IT SAVES MORE MONEY!!

14. WIDE VARIETY OF OPPORTUNITITES SINCE IT
IS NOT A CONFINED AREA

15. WEAKNESS
SHOPPING WEBSITES WILL START
CHANGING THEIR PRICING STRATEGY

16. GOAL

17. • THE MAIN AIM IS TO MAKE PEOPLE BELIEVE
THAT THINGS CAN BE AFFORDABLE, ITS JUST A
MATTER OF TIME
• TO COVER ALL AGE OF CUSTOMERS
• TO SPREAD IN OTHER COUNTRIES SINCE
ONLINE SHOPPING IS ALSO MORE POPULAR
THERE
• TO BE PARTNERED WITH THE WEBSITES TO
PROVIDE MORE PERFERENCE LIKE DELIVERY
OPTIONS

18. STRATEGY

19. • Ease Of Usage
• One click away from your order. (smart shopper
does your work on ordering automatically if you
agree on the price)
• Compare pricing of all websites and get cheapest
ones.

20. COMPETITIVE OFFERINGS
Quick search options (with available online
websites)
Setting the price of the product
One click away from order
Instant alert
Price comparison results
Customer reviews from websites for a product

21. POSITIONING

22. POP
• USER’S PRICE PREFERENCE – BUYING AT CHEAPER PRICE
• CONTAINS MOST OF THE POPULAR ONLINE SHOPPING
WEBSITE RESULTS
• PRICE COMPARISON FOR BEST RESULTS
POD
• REVIEWS AND RATINGS FROM THE CUSTOMER REGARDING
THE PRODUCT
• CAN SHARE THE RESULT TO ALERT OTHERS TELLING ABOUT
THE IMMEDIATE PRICE DROP.

23. TACTICS

24. • Making regular update for bug fixes
• Size of app minimum as possible because of
limited phone storage
• Customer reviews is seen before buying the
product

25. Free features:
•only one website for getting
alerts and cannot be changed
because of phone number
verification
•Email or SMS preferred setting
•one click away option
Premium
features:
•No Ads
•Alerts for unlimited
websites
•Compare price listing
and get cheapest one
from available websites
•Custom themes

26. PRICE
Smart shopper allows lots of options to the
customer but to get still additional features it
costs $5 dollars. Due to addition of more
websites to the app
It is sure that it saves a lot more than $5 for a
customer

27. INCENTIVES
• Partnering with the websites provides more
rewards for regular customers
• Gift cards are also sent free on the customers
birthday

28. COMMUNICATION
Best way to promote smart shopper
SOCIAL MEDIA!!

29. IMPLEMENTATION
 A platform where online shopping
websites are to be connected
 High security is one of the criteria since
when users agree to buy a product it
orders instantly through credit/debit card.
 Pricing and tracking details should be done
every minute

30. PERFORMANCE & EVALUATION
• The performance depends on number downloads in
playstore
• Number of orders in a given period of time should be
increasing every month
• Number of users using the app per day
• Ratings and reviews also adds while evaluating

31. EXHIBIT
 HAVING SMART SHOPPER WEBSITE WHICH IS
EYE CATCHY
 THE RATINGS SHOULD BE HIGH ENOUGH TO BE
RANKED IN THE APP REVIEW SITES
 TO BE CONNECTED WITH SOCIAL MEDIA AND
OTHER POPULAR WEBSITES

32. SHOP SMART ! 

33. DISCLAIMER
Slides were created by
Sowmiyasree.D (PSG TECH)
as a part of an internship under the guidance of
Prof. Sameer Mathur (IIM LUCKNOW)