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Golden Nuggets of SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
SEO Myths
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
1) Should We build Less Content and optimize
more or more publish more and more content ?
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
2) Write Long Articles
if competitor has 1000 words then you create
1200 โ€“ 1500 words
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Ranked this page on โ€œDiwali Offersโ€ on #1 and in Featured Snippets
https://www.lg.com/in/festive-offers
With just 56 words on the page
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
How to Get Organic Traffic ?
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
If you want organic Traffic
then focus only #1 or Featured
snippets
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Fight is for #1 or max in top 3
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Choose Most Traffic Potential Events or
keywords
Donโ€™t waste your time and efforts on less
traffic keywords
your 20% of pages will give you rest 80%
traffic
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Use SERPZILLA High DA Links for your Top
Pages and Home Page to increase the trust
In the eyes of Google
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
1) Put all Most Important Categories and Sub Categories on the Home Page
2) Always Keep shortest URLs for Main Categories
Example โ€“
https://www.myntra.com/saree
https://www.myntra.com/clothing
https://www.myntra.com/home-furnishing
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
3) What should be the Best URL Structure
https://www.myntra.com/women-kurtas-kurtis-suits
https://www.myntra.com/women/kurtas-kurtis-suits
https://www.myntra.com/women/kurtas-kurtis/suits
https://www.myntra.com/women/suits/kurtas-kurtis
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
BEST SEO Optimized URL Structure
https://www.myntra.com/women-kurtas-kurtis-suits
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Optimize Breadcrumbs of your Website
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
TITLE TAG is one of the best and most Important Ranking
Factors in SEO
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
TITLE TAG is one of the best and most Important Ranking
Factors in SEO
Que โ€“ How to Optimize Title Tags ?
But
Bigger Question is that How to Find Poorly Optimized Title Tag pages with
Traffic ?
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Behavior >> Site Content >> All Pages >> Page Title
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
FIX 404 Error Pages for Better Ranking
But
Bigger Question is that How to Find 404 Error Pages with
Traffic
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Behavior >> Site Content >> All Pages >> Page Title
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Search Console >> Settings >> Crawl Stats >> Crawl requests breakdown
Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Focus on Branded Queries and Rank #1 on your all Product
Pages
NEWS SEO
1) Install AMP
2) Cover the best content in the story
3) Get your site in Google News
4) Publish Regularly
5) Create News Sitemap
6) Use Multimedia in Content
7) Try to give official resource in article
8) Chose Best Headline of the Stories
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
NEWS SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Use SERPZILLA High DA Links for your Top
Pages and Home Page to increase the trust
In the eyes of Google
OFF PAGE SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Source: Search Engine Journal State of SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Use SERPZILLA High DA Links for your Top
Pages and Home Page to increase the trust
In the eyes of Google
OFF PAGE SEO
Most Important Googleโ€™s
Update for next 10 Years
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Most Important Googleโ€™s
Update for next 10 Years
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
1) Google Panda
2) Google Penguin
3) Google Freshness
4) Google Rankbrain
5) Pigeon Update
6) Rankbrain Algorithm
7) Hummingbird Update
8) BERT
9) Google Product Review Update
10) Google Helpful Content
Build Links for Every Page in Site
because it gives signals to Google that people are linking to
your page and it counts as a vote.
It helps in Ranking, Crawling and Indexing and to increase
Trust as compare from your competitors
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Use SERPZILLA High DA Links for your Top
Pages and Home Page to increase the trust
In the eyes of Google
OFF PAGE SEO
Bonus
Best Chrome Extensions
1) Lightshot - Super productive Tool for Screenshots
2) Search Status - will tell you the ranking positions in SERPS
3) Portent SEO Page Review - Best SEO Extension of Page
Audit
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
STATE of SEO by Search Engine
Journal
Download PDF
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Bonus
Thankyou
YouTube - https://www.youtube.com/c/SEORana/
Linkedin - https://www.linkedin.com/in/kmadhav/
Twitter - @kmadhav
Instagram - @sourabhranareal
Website - https://www.seorana.com/
Facebook - https://www.facebook.com/sourabhranaji
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com

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Advance SEO Tips at SerpZilla Workshop .pptx

  • 1. Golden Nuggets of SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 2. SEO Myths Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 3. 1) Should We build Less Content and optimize more or more publish more and more content ? Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 4. 2) Write Long Articles if competitor has 1000 words then you create 1200 โ€“ 1500 words Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 5. Ranked this page on โ€œDiwali Offersโ€ on #1 and in Featured Snippets https://www.lg.com/in/festive-offers With just 56 words on the page Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 6. How to Get Organic Traffic ? Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 7. If you want organic Traffic then focus only #1 or Featured snippets Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 8. Fight is for #1 or max in top 3 Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 9. Choose Most Traffic Potential Events or keywords Donโ€™t waste your time and efforts on less traffic keywords your 20% of pages will give you rest 80% traffic Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 10. Use SERPZILLA High DA Links for your Top Pages and Home Page to increase the trust In the eyes of Google Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 11. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 12. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com 1) Put all Most Important Categories and Sub Categories on the Home Page 2) Always Keep shortest URLs for Main Categories Example โ€“ https://www.myntra.com/saree https://www.myntra.com/clothing https://www.myntra.com/home-furnishing
  • 13. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com 3) What should be the Best URL Structure https://www.myntra.com/women-kurtas-kurtis-suits https://www.myntra.com/women/kurtas-kurtis-suits https://www.myntra.com/women/kurtas-kurtis/suits https://www.myntra.com/women/suits/kurtas-kurtis
  • 14. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com BEST SEO Optimized URL Structure https://www.myntra.com/women-kurtas-kurtis-suits
  • 15. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Optimize Breadcrumbs of your Website
  • 16. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com TITLE TAG is one of the best and most Important Ranking Factors in SEO
  • 17. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com TITLE TAG is one of the best and most Important Ranking Factors in SEO Que โ€“ How to Optimize Title Tags ? But Bigger Question is that How to Find Poorly Optimized Title Tag pages with Traffic ?
  • 18. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Behavior >> Site Content >> All Pages >> Page Title
  • 19. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com FIX 404 Error Pages for Better Ranking But Bigger Question is that How to Find 404 Error Pages with Traffic
  • 20. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Behavior >> Site Content >> All Pages >> Page Title
  • 21. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Search Console >> Settings >> Crawl Stats >> Crawl requests breakdown
  • 22. Ecommerce SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Focus on Branded Queries and Rank #1 on your all Product Pages
  • 23. NEWS SEO 1) Install AMP 2) Cover the best content in the story 3) Get your site in Google News 4) Publish Regularly 5) Create News Sitemap 6) Use Multimedia in Content 7) Try to give official resource in article 8) Chose Best Headline of the Stories Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 24. NEWS SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Use SERPZILLA High DA Links for your Top Pages and Home Page to increase the trust In the eyes of Google
  • 25. OFF PAGE SEO Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Source: Search Engine Journal State of SEO
  • 26. Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Use SERPZILLA High DA Links for your Top Pages and Home Page to increase the trust In the eyes of Google OFF PAGE SEO
  • 27. Most Important Googleโ€™s Update for next 10 Years Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 28. Most Important Googleโ€™s Update for next 10 Years Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com 1) Google Panda 2) Google Penguin 3) Google Freshness 4) Google Rankbrain 5) Pigeon Update 6) Rankbrain Algorithm 7) Hummingbird Update 8) BERT 9) Google Product Review Update 10) Google Helpful Content
  • 29. Build Links for Every Page in Site because it gives signals to Google that people are linking to your page and it counts as a vote. It helps in Ranking, Crawling and Indexing and to increase Trust as compare from your competitors Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 30. Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Use SERPZILLA High DA Links for your Top Pages and Home Page to increase the trust In the eyes of Google OFF PAGE SEO
  • 31. Bonus Best Chrome Extensions 1) Lightshot - Super productive Tool for Screenshots 2) Search Status - will tell you the ranking positions in SERPS 3) Portent SEO Page Review - Best SEO Extension of Page Audit Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com
  • 32. STATE of SEO by Search Engine Journal Download PDF Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com Bonus
  • 33. Thankyou YouTube - https://www.youtube.com/c/SEORana/ Linkedin - https://www.linkedin.com/in/kmadhav/ Twitter - @kmadhav Instagram - @sourabhranareal Website - https://www.seorana.com/ Facebook - https://www.facebook.com/sourabhranaji Prepared by Sourabh Rana ( SEO Rana) https//www.seorana.com