Sourabh Rana Aka SEORana shared Advance SEO Tips in Workshop organized by #SERPZilla which is the world's largest link-building platform. Here Sourabh Rana shared his advanced SEO Tips on NEWS SEO, Broken SEO Myths about content, eCommerce SEO, and how we can get the best High DA links at the cheapest prices for ranking. This was Sourabh Rana's pleasure to shared his SEO Knowledge and experience with great lovely audince at #SerpZilla's workshop which is held at Gurugam, Haryana on 12th Nov.
3. 1) Should We build Less Content and optimize
more or more publish more and more content ?
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
4. 2) Write Long Articles
if competitor has 1000 words then you create
1200 โ 1500 words
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
5. Ranked this page on โDiwali Offersโ on #1 and in Featured Snippets
https://www.lg.com/in/festive-offers
With just 56 words on the page
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
6. How to Get Organic Traffic ?
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
7. If you want organic Traffic
then focus only #1 or Featured
snippets
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
8. Fight is for #1 or max in top 3
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
9. Choose Most Traffic Potential Events or
keywords
Donโt waste your time and efforts on less
traffic keywords
your 20% of pages will give you rest 80%
traffic
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
10. Use SERPZILLA High DA Links for your Top
Pages and Home Page to increase the trust
In the eyes of Google
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
12. Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
1) Put all Most Important Categories and Sub Categories on the Home Page
2) Always Keep shortest URLs for Main Categories
Example โ
https://www.myntra.com/saree
https://www.myntra.com/clothing
https://www.myntra.com/home-furnishing
13. Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
3) What should be the Best URL Structure
https://www.myntra.com/women-kurtas-kurtis-suits
https://www.myntra.com/women/kurtas-kurtis-suits
https://www.myntra.com/women/kurtas-kurtis/suits
https://www.myntra.com/women/suits/kurtas-kurtis
14. Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
BEST SEO Optimized URL Structure
https://www.myntra.com/women-kurtas-kurtis-suits
16. Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
TITLE TAG is one of the best and most Important Ranking
Factors in SEO
17. Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
TITLE TAG is one of the best and most Important Ranking
Factors in SEO
Que โ How to Optimize Title Tags ?
But
Bigger Question is that How to Find Poorly Optimized Title Tag pages with
Traffic ?
19. Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
FIX 404 Error Pages for Better Ranking
But
Bigger Question is that How to Find 404 Error Pages with
Traffic
21. Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Search Console >> Settings >> Crawl Stats >> Crawl requests breakdown
22. Ecommerce SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Focus on Branded Queries and Rank #1 on your all Product
Pages
23. NEWS SEO
1) Install AMP
2) Cover the best content in the story
3) Get your site in Google News
4) Publish Regularly
5) Create News Sitemap
6) Use Multimedia in Content
7) Try to give official resource in article
8) Chose Best Headline of the Stories
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
24. NEWS SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Use SERPZILLA High DA Links for your Top
Pages and Home Page to increase the trust
In the eyes of Google
25. OFF PAGE SEO
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Source: Search Engine Journal State of SEO
26. Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Use SERPZILLA High DA Links for your Top
Pages and Home Page to increase the trust
In the eyes of Google
OFF PAGE SEO
28. Most Important Googleโs
Update for next 10 Years
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
1) Google Panda
2) Google Penguin
3) Google Freshness
4) Google Rankbrain
5) Pigeon Update
6) Rankbrain Algorithm
7) Hummingbird Update
8) BERT
9) Google Product Review Update
10) Google Helpful Content
29. Build Links for Every Page in Site
because it gives signals to Google that people are linking to
your page and it counts as a vote.
It helps in Ranking, Crawling and Indexing and to increase
Trust as compare from your competitors
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
30. Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Use SERPZILLA High DA Links for your Top
Pages and Home Page to increase the trust
In the eyes of Google
OFF PAGE SEO
31. Bonus
Best Chrome Extensions
1) Lightshot - Super productive Tool for Screenshots
2) Search Status - will tell you the ranking positions in SERPS
3) Portent SEO Page Review - Best SEO Extension of Page
Audit
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
32. STATE of SEO by Search Engine
Journal
Download PDF
Prepared by
Sourabh Rana ( SEO Rana)
https//www.seorana.com
Bonus