This document discusses online marketing strategies. It begins by introducing online marketing as marketing products or services over the internet. It then discusses the benefits of online marketing such as faster setup, flexible budgets, and 24/7 data analysis. It also explains how online marketing allows targeting audiences with greater precision than other medias by targeting locations, cities, states, ages, sexes, and interests. The document discusses return on investment and growth of internet users in India. It outlines services offered like web design, conversions, Google AdWords, and social media. Finally, it summarizes how online marketing works by selecting audiences and paying only for views and clicks.

1. presents
ONLINE MARKETING
STRATEGIES
SOUMYA GHOSH
DEC 16, 2012
Adventure Works: The ultimate source for outdoor equipment

2. Executive Summary
The Concept
Online marketing alongside conventional media
The Opportunity
Reduced costs
Reaching target audience with greater precision than other medias
The Potential
•The next big thing in advertising

3. What We’ll Cover Today
• What is online marketing
• Pros of online marketing
• What your target audience should be
• Return on investment
• What we offer
• How it works

4. What is online marketing?
Online marketing is referred to as the
marketing of products or services over the
internet

5. Why go for online marketing?
IT’S FASTER
get your advertisement up on facebook in only 15 min

6. Why go for online marketing?
HAS A FLEXIBLE BUDGET
choose your budget

7. Why go for online marketing?
24/7 DATA ANALYSIS
get feedback anytime you want

8. Why go for online marketing?
TARGET AUDIENCE REACHED 4X FASTER
TARGET AUDIENCE REACHED
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
GOOGLE FACEBOOK NEWSPAPER TV

9. Target your audience in a way never
done before
target location radius

10. Target your audience in a way never
done before
target cities and states

11. Target your audience in a way never
done before
target age, sex and interests

12. Return on investment
online marketing next big thing in India
INTERNET USERS IN INDIA
16000000
14000000
12000000
10000000
80000000
60000000
40000000
20000000
0
2006 2007 2008 2009 2010 2011 2012

13. Return on investment
PRODUCTS BOUGHT AFTER SEEING AN AD
Hotels/ Holidays
Banks/Financial
Computer
Mobile Instruments
Ent Sites
Matrimonial
Air ticket ads
Job Sites
Automobile
Personal prod
0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00%

14. What we offer
•Web Design
•Website conversions
•Google Adwords
•Social Media

15. How it works
Select your target audience
•Pay only when someone sees your advertisement
•Pay only when someone clicks on your advertisement
•Pay to post your ad on a specific website
Create media buzz and make
your product stand out

16. THANK YOU
this has been a presentation from Heartbeatz Communications